Bergson, Whitehead, and the Experience of the Digital
Author: David Kreps
Category: Social Science
This book introduces an events-based approach to understanding digital experience. Focusing on the event-ontologies of Bergson and Whitehead’s process metaphysics, it explores subjective experience and objective reality as unified ‘events’ in the form of concrete slabs of existence. Such slabs are temporally defined by a term or period, in which all physical-chemical processes and personal subjective experience are included. Bringing together insights from a range of different specialisms, it urges us to consider a science of nature that includes both physical and non-physical realities and, from this ontological position, draws on philosophy, media, and user experience practice to provide a new account of the technological or virtual world of today. An examination of the manner in which process philosophy may be applied to contemporary digital experience, this volume will appeal to scholars of philosophy, science and technology studies and information systems.
Marketing Strategies for Engaging the Digital Generation
Author: Damian Ryan
Publisher: Kogan Page Publishers
Category: Business & Economics
Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
Confronting the digital revolution in academia, this book examines the application of new computational techniques and visualisation technologies in the Arts & Humanities. Uniting differing perspectives, leading and emerging scholars discuss the theoretical and practical challenges that computation raises for these disciplines.
There are an increasing number of courses on digital games and gaming, following the rise in the popularity of games themselves. Amongst these practical courses, there are now theoretical courses appearing on gaming on media, film and cultural studies degree programmes. The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introductions to the range of literatures and approaches currently contributing to digital game research. Each of the chapters will outline key theoretical perspectives, theorists and literatures to demonstrate their relevance to, and use in, the study of digital games.
Understanding Digital Literacies Second Edition provides an accessible and timely introduction to new media literacies. This book equips students with the theoretical and analytical tools with which to explore the linguistic dimensions and social impact of a range of digital literacy practices. Each chapter in the volume covers a different topic, presenting an overview of the major concepts, issues, problems, and debates surrounding it, while also encouraging students to reflect on and critically evaluate their own language and communication practices. Features of the second edition include: • expanded coverage of a diverse range of digital media practices that now includes Instagram, Snapchat, TikTok, Tinder, and WhatsApp; • two entirely new chapters on mobility and materiality, and surveillance and privacy; • updated activities in each chapter which engage students in reflecting on and analysing their own media use; • e-resources featuring a glossary of key terms and supplementary material for each chapter, including additional activities and links to useful websites, articles, and videos. This book is an essential textbook for undergraduate and postgraduate students studying courses in new media and digital literacies.
Understanding Digital Technologies and Young Children explores the possibilities digital technology brings to enhance the learning and developmental needs of young children. Globally, the role of technology is an increasingly important part of everyday life. In many early childhood education frameworks and curricula around the world, there is an expectation that children are developing skills to become effective communicators and are using digital technology to investigate their ideas and represent their thinking. This means that educators throughout the world are expected to actively enhance children’s learning in ways that provide learning experiences with technology that are balanced and purposeful to allow the transformation of traditional authentic learning experiences. Digital technologies can be used to explore, manipulate, discover, play and interact with real and imaginative worlds to allow active meaning making. With a wide range of expert contributors, this book provides a comprehensive examination of the current research on technology and young children and the importance of engagement for learning. This approach encourages the reader to rethink the possibilities and potential of digital technologies for learning in the early years, especially in the years before formal schooling when children might be attending early childhood settings. This will be a valuable reference for anyone looking for an international perspective on digital technology and young children, and is particularly aimed at current and future teachers.
Understanding Digital Societies provides a framework for understanding our changing, technologically shaped society and how sociology can help us make sense of it. You will be introduced to core sociological ideas and texts along with exciting global examples that shed light on how we can use sociology to understand the world around us. This innovative, new textbook: Provides unique insights into using theory to help explain the prevalence of digital objects in everyday interactions. Explores crucial relationships between humans, machines and emerging AI technologies. Discusses thought-provoking contemporary issues such as the uses and abuses of technologies in local and global communities. Understanding Digital Societies is a must-read for students of digital sociology, sociology of media, digital media and society, and other related fields.
The information systems (IS) field represents a multidisciplinary area that links the rapidly changing technology of information (or communications and information technology, ICT) to the business and social environment. Despite the potential that the IS field has to develop its own native theories to address current issues involving ICT it has consistently borrowed theories from its “reference disciplines,” often uncritically, to legitimize its research. This volume is the first of a series intended to advance IS research beyond this form of borrowed legitimization and derivative research towards fresh and original research that naturally comes from its own theories. It is inconceivable for a field so relevant to the era of the hyper-connected society, disruptive technologies, big data, social media, "fake news" and the weaponization of information to not be brimming with its own theories. The first step in reaching the goal of developing native IS theories is to reach an agreement on the need for theory (its rationale) and its role as the most distinctive product of human intellectual activity. This volume addresses what theories are, why bother with theories and the process of theorizing itself because the process of developing theories cannot be divorced from the product of that process. It will lay out a research agenda for decades to come and will be invaluable reading for any academic in the IS field and related disciplines concerned with information, systems, technology and their management.
Proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
Author: Siska Noviaristanti
Category: Business & Economics
These proceedings compile selected papers from presenters at the Conference: Managing Digital Industry, Technology and Entrepreneurship 2019 (CoMDITE 2019) which was held on July 10-11, 2019. There are 122 papers from various universities and higher educational institutions in Indonesia and Malaysia. The main research topics in these proceedings are related to: 1) Strategic Management and Ecosystem Business, 2) Digital Technology for Business, 3) Digital Social Innovation, 4) Digital Innovation and Brand Management, 5) Digital Governance, 6) Financial Technology, 7) Digital and Innovative Education, 8) Digital Marketing. 9) Smart City, 10) Digital Talent Management, and 11) Entrepreneurship. All the papers in the proceedings highlight research results or literature reviews that will both contribute to knowledge development in the field of digital industry.
From profiling databases and mashups to cybersex and the truth about social networking, Miller′s insightful second edition traces the pervasive influence of ′digital culture′ throughout contemporary life.