Guides businesses on how they can use the social media phenomenon to promote themselves, including how to create an attractive company profile, engage a target market, and develop an enthusiastic following.
How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.
Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, Discover 10 Twitter Tools that Can be Applied Now
Author: Ted Prodromou
Publisher: Entrepreneur Press
Category: Business & Economics
Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking
Author: Eric Ward
Publisher: Entrepreneur Press
Category: Business & Economics
The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid. This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
The New Guide For Getting Rankings And Hordes Of High-Quality Traffic With SEO!
Author: David Brock
Category: Business & Economics
If you want to get the maximum amount of profit from a website, then you need to get as much traffic as you can. If you want to get the maximum amount of traffic to your website, then you need to get to the top of Google. And if you want to get to the top of Google, then you need SEO or ‘Search Engine Optimization’. Search Engine Optimization is the process of optimizing a website so that Go...
The Ultimate Guide for Maximizing Free Web Traffic
Author: Nicholas Papagiannis
Category: Social Science
Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
The Definitive Guide to Testing and Tuning for Conversions
Author: Tim Ash
Publisher: John Wiley & Sons
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Semantic, Content, Media and Technical SEO Audit, a 360 Degree Overview, Step by Step Guide and Checklist
Author: Avik BAL
Get a free sample of the book at www.avikbal.com/booksThis book covers A to Z of everything you need to know about practicing SEO the right way, the winning blitzkrieg of appearing in the search results. Right from picking the most suitable keyword (Keyword Research for your Niche) to optimizing it for appearing in the first page of Google to Auditing your performance, Identifying the loopholes and Rectifying the cracks to rank unbridled in no time. We will start with the chapter on SEO Audit, where we will analyse our website for all the parameters of our current SEO Strategy, Identify the loopholes and Learn how to optimize them for the best performance benchmarks. Followed by a chapter on the 200 SEO factors that Google considers as a parameter to decide if your website shall appear in the search results and if yes, in which page or in what place. Use this as a checklist while building your SEO Strategy. If all performed in the right method and practiced at their best, your webpages will rank in no time and drive in insane volume of traffic.Mobile devices and Contextual search is the next big revolution in the search industry. This brings us to the chapter on Semantic SEO, where we will discuss in detail about how to tweak your SEO strategy for semantic search. The chapter sequence is designed in such a way that you can practice and improvise the "Dos and Don'ts" side by side as you go on turning over the pages. There is also a checklist to help you concurrently analyse and directly apply to your website as you keep reading this book from cover to cover. You will have to access several web sources as you read and practice it simultaneously. So I would recommend you to go for this kindle version instead of a paper back issue. All the chapters are followed by several hyperlinks to external sources. They are depicted in blue colour, make sure you find them accessible. The book also comes with an on-chat support. So as you cover these Chapters, you might have several doubts to clear. Feel free to access the online forum, where SEO Enthusiasts, Learners and Professionals from across the globe will be happy to respond to your queries. A collaborative, open source learning.SEO is one of the most important and dynamic domain of study in the field of Internet Marketing. SEO strategies abruptly changes every week with search engine algorithm updates and major technical innovations keep disrupting this space. So the plethora of links that I am sharing with you in the upcoming chapters will help you stay updated about the changes upturning this domain Search Engine Marketing Domain. This book will be updates every year with the recent trends and news making strategies that has been disrupting the market. So Stay Tuned! Stay Updated!Good Luck to your online success. See You Inside.