Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences

Author: Alexander Chernev

Publisher: Cerebellum Press

ISBN:

Category: Business & Economics

Page: 500

View: 332

This book examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral economics and social psychology, Customer Science discusses the customer experience from three different perspectives: what customers do—how they identify a problem, seek a solution, and interact with the offering; what they think and feel during this process—how they evaluate different market offerings; and what motivates their behavior—why they act the way they do. In this context, it examines all components of the customer experience—from activating a need to buying a company’s offerings, to becoming a loyal customer and advocate for the company. The different stages of customer interaction with the company and its offerings are presented in the form of a customer experience map, which functions as the organizing principle for this book. The customer experience map is the blueprint for understanding the different stages of the customer experience and facilitating managerial decision making at each stage. The customer experience map is also the foundation of the customer experience canvas, a practical tool to identify the key questions managers should ask as they strive to create impactful customer experiences.

Aesthetic Science

Connecting Minds, Brains, and Experience

Author: Arthur P. Shimamura

Publisher: OUP USA

ISBN:

Category: Medical

Page: 408

View: 559

What do we do when we view a work of art? What does it mean to have an 'aesthetic' experience? Are such experiences purely in the eye of the beholder? This book addresses the nature of aesthetic experience from the perspectives of philosophy psychology and neuroscience.

Psychologism

The Sociology of Philosophical Knowledge

Author: Martin Kusch

Publisher: Routledge

ISBN:

Category: Philosophy

Page: 352

View: 762

First published in 1995. When did psychology become a distinct discipline? What links the continental and analytic traditions in philosophy? Answers to both questions are found in this extraordinary account of the debate surrounding psychologism in Germany at the turn of the century. The trajectory of twentieth century philosophy has been largely determined by this anti-naturalist view which holds that empirical research is in principle different from philosophical inquiry, and can never make significant contributions to the latter's central issues. Martin Kusch explores the origins of psychologism through the work of two major figures in the history of twentieth century philosophy, Gottlob Frege and Edmund Husserl. His sociological and historical reconstruction shows how the power struggle between the experimental psychologists and pure philosophers influenced the thought of these two philosophers, shaping their agendas and determining the success of their arguments for a sharp separation of logic from psychology. A move that was crucial in the creation of the distinct discipline of psychology and was responsible for the anti-naturalism found in both the analytic and the phenomenological traditions in philosophy. Students and lecturers in philosophy, psychology, linguistics, cognitive science and history will find this study invaluable for understanding a key moment in the intellectual history of the twentieth century.

Spiritual Insights From The New Science: Complex Systems And Life

Author: Raima Larter

Publisher: World Scientific

ISBN:

Category: Science

Page: 172

View: 895

Spiritual Insights from the New Science is a guide to the deep spiritual wisdom drawn from one of the newest areas of science — the study of complex systems. The author, a former research scientist with over three decades of experience in the field of complexity science, tells her story of being attracted, as a young student, to the study of self-organizing systems where she encountered the strange and beautiful topics of chaos, fractals and other concepts that comprise complexity science. Using the events of her life, she describes lessons drawn from this science that provide insights into not only her own life, but all our lives. These insights show us how to weather the often disruptive events we all experience when growing and changing.The book goes on to explore, through the unfolding story of the author's life as a practicing scientist, other key concepts from the science of complex systems: cycles and rhythms, attractors and bifurcations, chaos, fractals, self-organization, and emergence. Examples drawn from religious rituals, dance, philosophical teachings, mysticism, native American spirituality, and other sources are used to illustrate how these scientific insights apply to all aspects of life, especially the spiritual. Spiritual Insights from the New Science shows the links between this new science and our human spirituality and presents, in engaging, accessible language, the argument that the study of nature can lead to a better understanding of the deepest meaning of our lives.

Theory of Art, A

Inexhaustibility by Contrast

Author: Stephen David Ross

Publisher: State University of New York Press

ISBN:

Category: Philosophy

Page: 264

View: 250

The richness of art is manifested in contrast: contrast with other works of art, other features of human experience, other times and places, and other forms of judgment and understanding. The possibilities of contrast are inexhaustible. Every being shares this inexhaustibility of openness to novel possibilities, although inexhaustibility is most fully realized in art. The general theory of art and aesthetic value developed in this book is based on the notions of inexhaustibility and contrast and has important forebears in Kant, Coleridge, and Whitehead. The theory allows art to be located relative to otheR spheres of judgment—science, action, and philosophy. The theory allows a new perspective on interpretation and criticism. Ross presents and defines a new synthetic form of understanding works of art that offers an alternative to the skepticism that haunts so many theories of interpretation.

Adventures of Ideas

Author: Alfred North Whitehead

Publisher: CUP Archive

ISBN:

Category: Bible

Page:

View: 279