Don't let the title of this book fool you. Your competitors will call it an Unfair Advantage when you harness and use the lessons from this book. If you do, you'll blow them out of the water. It's not because you had secret tricks that changed everything, although there are plenty of those inside these pages. Instead your success will be because you changed your mindset about your business and started using those ideas to your advantage. You will learn how to stand out and become a top producer in your market.This book is written for you ¿ to clarify your vision of what your amazing future looks like and give you the tools to create a legendary events company that dominates your competition.
In 1974, Donohue took a year off from driving at the height of his racing career and wrote an account of his journey from amateur to Indy 500 winner. Twenty five years later, his original text has been revived and augmented with a new Foreword, a chronology of his life and career, and 60 new photos.
How to Create It, Build it, and Use It to Maximum Effect
Author: John L. Nesheim
Publisher: Simon and Schuster
Category: Business & Economics
A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise -- whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor. To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed -- pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay -- learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business.
The Unfair Advantage is a 'workshop-in-a-workbook'. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and marketing. It includes 'how-to' ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory- free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England. From the Author: This book is unique in its emphasis on proven practical techniques. It is not a 'motivation' book, because successful sales results are all the motivation you need. The Unfair Advantage began when a client said, "We want to stop coming in second. Help us to learn how to be more persuasive." Over a fifteen year period, the programme grew into the content you will see in this book. Don't buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage works and can work for you.
The must-read summary of John Nesheim's book: "The Power of Unfair Advantage: How to Create It, Build It, and Use It to Maximum Effect". This complete summary of the ideas from John Nesheim's book "The Power of Unfair Advantage" shows that when a company has an unfair advantage in business, it is no longer required to compete against everyone else on a level playing field. Instead, it loads the dice in its own favor, and makes success more likely. In his book, the author explains how unfair advantage is the holy grail of the business world and is the engine that drives the growth of business start-ups and turns them into world-class enterprises. Quite simply, everyone and every organization needs an unfair advantage in order to stand out in this intensely competitive world. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Power of Unfair Advantage" and discover how you can harness an unfair advantage in the market and ensure success.