The Tipping Point

How Little Things Can Make a Big Difference

Author: Malcolm Gladwell

Publisher: Little, Brown

ISBN:

Category: Psychology

Page: 288

View: 594

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

The Tipping Point: by Malcolm Gladwell | Summary & Analysis

Author: Elite Summaries

Publisher: Elite Summaries

ISBN:

Category: Business & Economics

Page:

View: 325

Author Malcolm Gladwell explores the idea of ideas and how they catch fire in his novel, The Tipping Point. He contests that thoughts and ideas spread in much the same way illness spreads, usually to much better effect: a little exposure goes a long way. He presents the spread of ideas as a sort of epidemic, and perhaps his novel is proof of that. Since its release in 2002, The Tipping Point has become a national bestseller. This edition includes a new afterword by the author. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; text-align: justify; font: 11.0px 'Trebuchet MS'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} How do ideas go from horribly unpopular to the latest trend so quickly? Malcolm Gladwell dives into the subjects of fashion, children's shows and even cigarettes in a search for the answer. It's a book that will stop and make you think about how these ideas apply within the context of daily life, marketing, and a whole host of other subjects. Gladwell leads us on a sociological expedition into the mentality and behavior that drives societal trends. Sociology students and readers just looking for a good book-and basically anyone in between- will find The Tipping Point highly enjoyable. It is peppered with anecdotes that carry along the scientific ideas quite nicely, making for a quick and interesting read. Gladwell's insight in The Tipping Point has been used in marketing and advertising strategies by many companies, but it's written in just such a way that keeps the content from even approaching dryness. If you enjoy science but hate the feeling of chewing through a research paper, The Tipping Point is absolutely the book for you.

The Tipping Point

Author: Justin Roberts

Publisher: Dorrance Publishing

ISBN:

Category: Fiction

Page: 332

View: 539

The Tipping Point By: Justin Roberts Ishwar Dhoni, a diplomat with a pleasantly undemanding job in twenty-seventh century Europe, is sent on assignment to the Earth Administration’s outpost on the North American continent after getting too close to his superior’s daughter. In North America, Ishwar finds himself on the outskirts of a civilization that collapsed five hundred years earlier. Through his reading and discussions with others at the outpost, he discovers a society that began to worship both God and guns with equal fervor — and continues to do so. As Ishwar and his new love interest, the archaeologist Carmen Loure, venture away from the outpost to learn more about the civilization, they encounter civilians trying to flee North America — and also the people hunting them. The Tipping Point is both a gripping thriller and a thoughtful analysis of the United States’ present-day gun culture.

Summary: The Tipping Point

Review and Analysis of Malcolm Gladwell's Book

Author: BusinessNews Publishing

Publisher: Primento

ISBN:

Category: Business & Economics

Page: 44

View: 527

The must-read summary of Malcolm Gladwell's book “The Tipping Point: How Little Things Can Make a Big Difference”. This complete summary of "The Tipping Point" by Malcolm Gladwell, a renowned journalist and writer, outlines the author's notion of "tipping point", which is the moment when a idea reaches critical mass and suddenly grows dramatically, or 'goes viral'. This understanding of collective psychology and sales techniques is already changing the way people think about selling products and disseminating ideas. Added-value of this summary: • Save time • Understand how information and ideas are effectively disseminated in modern society • Expand your knowledge of business and politics To learn more, read "The Tipping Point" and discover which changes will make the difference in business or politics.

Beyond the Tipping Point

Author: Milan Topolovec

Publisher: Lulu Press, Inc

ISBN:

Category: Self-Help

Page:

View: 614

Beyond the Tipping Point will likely bring to mind Malcolm Gladwell’s seminal book, and the lessons that you have tried to apply in your daily life. However, while Gladwell implies that paying it forward will eventually pay off, the reality is that most people in today’s business world are not willing to pay it forward. This book takes you Beyond The Tipping Point, by not only showing you how to build relationships, but how you can make them work to the mutual benefit of all stakeholders - including yourself.

The Tipping Point

Author: J.G. Jurado

Publisher: Hachette UK

ISBN:

Category: Fiction

Page: 336

View: 790

'I am no saint, no martyr, no terrorist, no madman and no murderer... I am a father. That's my story.' Dr David Evans, a top neurosurgeon at a hospital in Washington, faces the ultimate dilemma: if his next patient leaves the operating theatre alive, his daughter will die at the hands of a psychopath. He has 55 hours to save her. But Evans' patient is no ordinary man; he's the most important person in the US and what happens on the operating table may well change the course of history.

Book Review: The Tipping Point by Malcolm Gladwell

The little things that make a difference

Author: 50MINUTES.COM,

Publisher: 50Minutes.com

ISBN:

Category: Juvenile Nonfiction

Page: 30

View: 516

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. The Tipping Point is a bestselling book by Malcolm Gladwell and explains how social phenomena come about and what triggers a social epidemic. Using case studies and experiments in social psychology, Gladwell presents the three aspects that he considers essential to create a social phenomenon; rare birds, adherence and context. It is when these three factors align that a situation will reach its 'tipping point'; the phenomenon will grow spontaneously and snowball into a social epidemic. Over 1.7 million copies of The Tipping Point have been sold to date, and Time magazine named Gladwell one of its 100 most influential people in 2005. This book review and analysis is perfect for: • Anyone looking to understand social trends • Anyone with an interest in sociology or psychology • Anyone hoping to become a ‘rare bird’ and influence others About 50MINUTES.COM | BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

THE TIPPING POINT: A WAINWRIGHT MYSTERY

Author: Walter Danley

Publisher: Marble Arch Communications

ISBN:

Category: Fiction

Page: 555

View: 854

The Tipping Point: A Wainwright Mystery is a suspense novel set in 1978. Garth Wainwright is one of the ten business partners of CapVest, a successful national real estate investment firm. Wainwright is invited to join Tom Burke, one of those partners, and his wife for a skiing holiday in Aspen. His invitation came from Lacey Kinkaid, Burke’s lawyer and Wainwrights new love interest. The foursome is having a fun February vacation together—until Burke’s mysterious death pushes Wainwright’s buttons to learn the motive for his death. If Tom Burke had not died on the slopes of Aspen Mountain, Wainwright would never have risked losing everything. However, his suspicious death launched an avalanche—a tipping point—involving nine business partners and a hefty helping of greed, complicity, and murder. Wainwright returns to company headquarters in Bellevue Washington to dig for clues for a motive for murder. His questions met with suspicion and skepticism from his partners. “Just leave it alone, Garth” or “Let the cops handle this.” Wainwright questions his qualifications to continue, but his bulldog mindset drives him to keep probing for an answer. As he searches for a reason for Burke to die, he uncovers a conspiracy of fraud far bigger than anyone could have imagined. This discovery could very well destroy the company, the reputations of its partners as well as their massive personal fortunes. And then— another partner is killed. As dead bodies start piling up, Wainwright’s questioning of why they were murdered turns to who is the murderer? Are the murders connected to the fraud? Is the killer inside the company? Which of his remaining partners can he trust? The company’s survival is at stake. Other lives are at stake, especially Wainwright’s. The SEC is watching. The financial community is watching. The Tipping Point is moving toward a fall.