The Social CEO

How Social Media Can Make You A Stronger Leader

Author: Damian Corbet

Publisher: Bloomsbury Publishing

ISBN:

Category: Business & Economics

Page: 312

View: 198

There remains a huge gulf in understanding by many leaders of what some are calling the Social Age – huge changes going on in society, enabling anyone with a smartphone to sign up to a social network and comment on anything and everything. Despite this revolution, which has been embraced by the masses, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.

Social Media for the CEO

The Why and ROI of Social Media for the CEO of Today and Tomorrow

Author: Eve Mayer Orsburn

Publisher:

ISBN:

Category: Facebook (Electronic resource)

Page: 162

View: 849

Get Social

Social Media Strategy and Tactics for Leaders

Author: Michelle Carvill

Publisher: Kogan Page Publishers

ISBN:

Category: Business & Economics

Page: 256

View: 873

Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.

Social Power and the CEO

Leadership and Trust in a Sustainable Free Enterprise System

Author: Elliott Jaques

Publisher: Greenwood Publishing Group

ISBN:

Category: Business & Economics

Page: 196

View: 824

Jaques argues that the power of management is often squandered due to lack of knowledge. He offers a fresh, creative approach to managerial leadership and propounds a unique system of managerial organization.

The Complete Social Media Community Manager's Guide

Essential Tools and Tactics for Business Success

Author: Marty Weintraub

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 336

View: 898

Featuring proven tactics and techniques for effective management, and including more than 40 field-tested tools and templates, this timely resource shows social community managers how to successfully develop, cultivate and convert their social media communities. Original.

The Impact of Social Ties Between CEOs and CFOs on Financial Reporting Quality

Author: Azzam A. Alsuhaibani

Publisher:

ISBN:

Category: Corporations

Page: 133

View: 960

A burgeoning area of research in the field of accounting concerns the impact of social ties on the quality of financial reporting. No research, however, has studied the impact of the link between the quality of financial reporting and social ties involving a Chief Executive Officer (CEO) and a Chief Financial Officer (CFO). Executives--e.g., the CEO and the CFO--members of the board of directors, the audit committee, and external auditors often share many social ties. These social ties include common educational background, shared previous or current employment experiences, and memberships in religious, charitable, professional, and social organizations. Social ties can improve communications, but at the same time they can reduce the effectiveness of monitoring processes and consequently decrease the quality of financial reporting. This study investigates the impact of CEO-CFO social ties on financial reporting quality as revealed by accruals-based earnings management and financial restatements. This study also examines whether a CFO who has obtained a CPA license is more likely to resist the influence of CEO-CFO social ties on financial reporting quality.Analyzing publicly traded companies in the United States for a period starting in 2001 and ending in 2016, this study finds evidence that CEO-CFO social ties are positively associated with accruals-based earnings management and with the likelihood of financial restatements. This study also finds that holding a CPA license by a CFO moderates the association between CEO-CFO social ties and the likelihood of financial restatements.

Social Media Survivor

The Journey of the President and Ceo of Involver

Author: Don Beck

Publisher: iUniverse

ISBN:

Category: Biography & Autobiography

Page: 188

View: 634

When author Don Beck walked into the offices of Involver, a social media startup, as their new CEO in June of 2011, he had no idea what to expect. He was rich with confidence, but lacked experience as a first-time CEO in a technology industry that was dynamically changing every day. For Beck, the task was daunting, but equally exciting. In Social Media Survivor, Beck tells the roller coaster ride of running Involver, a tenure that led to its sale in July of 2012 to Oracle. As a seasoned fifty-five-year-old veteran of the high-tech industry, he had to bridge the generation gap between the sixty employees who were young and extremely talented; each one of them was under the age of thirty and had forgotten more about the social marketing industry than Beck had learned. Beck shares the highs and lows of leading a small, but fast-growing social media marketing company in a competitive industry that changed quickly. Every day brought new challengesnot only within the company, but industry wide. Social Media Survivor tells the story of a high-tech entrepreneur and how his perseverance paid off. It provides keen insight into what its like to be the CEO of a hot, fast-growing social media startup.

The CEO's Boss

Tough Love in the Boardroom

Author: William M. Klepper

Publisher: Columbia University Press

ISBN:

Category: Business & Economics

Page: 303

View: 861

The CEO’s Boss, originally published in 2010, is the definitive guide to a productive working relationship between corporate boards and CEOs. Speaking to an era when company directors must monitor the actions and day-to-day operations of their CEO, William M. Klepper offers eight essential lessons to help boards operate more effectively in this bold and independent role. Since the publication of the first edition, Klepper has continued to develop and apply its lessons for a variety of businesses and settings. In this second edition, Klepper renews the paradigm set forth in the first, with new case studies of companies such as Wells Fargo, BP, Hewlett-Packard, and Proctor & Gamble. Giving directors, executives, investors, and stakeholders the tools to make crucial relationships work, Klepper details the best techniques for selecting the right CEO, establishing a working relationship, and giving effective feedback. He affirms the importance of the social contract between directors and their CEOs, encourages directors to embrace their independence, and teaches executives to value tough love. He revisits the first edition’s case studies and derives new insights from how these companies followed—or failed to heed—the book’s precepts. He also takes a close look at the predictions he made almost ten years ago, providing new forecasts and integrating core knowledge to ensure that The CEO’s Boss remains essential in our ever-changing business landscape.

The Social Psychology of Sport

Author: Gordon W. Russell

Publisher: Springer Science & Business Media

ISBN:

Category: Psychology

Page: 313

View: 538

This book is written from the perspective of a social psychologist. As a conse quence, the topics covered in the upcoming chapters were chosen from among those traditionally of interest to the discipline of social psychology. A criterion for inclusion was the topic's usefulness in providing insights and/or understand ing ofthe social processes at work in sports settings. To this end, I have drawn ex tensively from mainstream journals in social psychology (e. g. , Journal of Per sonality and Social Psychology), and grounded the discussion of topics and issues on the methodologically sound studies/experiments they generally provide. There is also an equally strong interdisciplinary emphasis that features research from physical education, sociology, management science, and education. I have made a further attempt, not as successful as I would have liked, to incorporate a substan tial amount of the fine sports research that has been conducted overseas, particu larly in Europe and Australia. I am hopeful that in bringing together the works of international scholars from a variety of disciplines a clearer and balanced outline of this field will take shape. And now a word about the audience for this text and how to get the most from its pages. I would suggest that the reader have taken a course in social psychology following an introductory-level course. An introductory course in research methodology would also be helpful.

The Social Executive

How to Master Social Media and Why It's Good for Business

Author: Dionne Kasian-Lew

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 328

View: 420

Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

The Social Media Handbook

Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential

Author: Nancy Flynn

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 384

View: 557

The Social Media Handbook is a comprehensive risk and compliancemanagement toolkit that walks employers step-by-step through theprocess of developing and implementing effective social mediapolicy and compliance management programs that are designed tominimize—and in some cases prevent—social networkingand web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (aninternationally recognized expert on workplace social media) offersa guide to best practices for creating safe, effective, andcompliant electronic business communications. The book contains athorough review of the risks inherent in employees' social mediause and content and explores how organizations can help managebehavior, mitigate risks, and maximize compliance through theimplementation of strategic social media compliance managementprograms. These programs combine written policies, supported bycomprehensive employee education and are enforced byproven-effective technology tools. Once these policies and programsare in place employers can safely take advantage of the marketingand communications benefits offered by social media. Covering a wealth of material, the book includes vitalinformation on topics such as social media and the law; managingrecords and e-discovery compliantly; regulatory compliance; privacyand security; blog risks and compliance rules; mobile devices drivesocial media risks; a seven-step plan for social media policy andcompliance management; conducting a social media audit; creatingsocial media policies; content rules and compliance; policycompliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management,the book contains cautionary, real-life social networking disasterstories that show how organizations can lose revenue andreputations, reveals how employees can lose jobs, and explains howindividuals can face public humiliation. The Social Media Handbook is a hands-on guide written for humanresource professionals, information technology managers, legalprofessionals, compliance officers, records managers, and otherswho need to manage today's technology tools with up-to-dateemployment rules.

Under the Social Influence

Going From Reckless to Responsible in Today's Socially Distracted Society

Author: Chuck Wilson

Publisher: Morgan James Publishing

ISBN:

Category: Self-Help

Page: 161

View: 516

A practical guide to embracing social media and the Internet revolution without living online—“Provides valuable insight” (Jay Myers). In just the past two decades, the Internet revolution has radically changed our world. Every aspect of life has been affected—from how we buy groceries to how we meet people, and from mass media phenomena to the way our own minds operate. Many of us are left wondering how we can use such a powerful tool without becoming just another part of it—or falling victim to its more sinister side. Under the Social Influence looks at specific positive and negative aspects of the Internet that can impact a person’s life and career. It uses common examples of our changing lifestyles, as well as unique and sometimes humorous stories of Internet use gone wrong—and methods for altering behavior for the better. This is a no nonsense, tough love playbook for anyone struggling to get ahead, stuck in a negative social network situation, or simply trying to balance living in the real world while still existing online.Each part of Under the Social Influence captures specific (positive and negative) influences that can impact a successful life and career. It uses examples of what generally happens, unique and sometimes humorous stories of what went wrong and then methods for altering the reader’s behavior as they grow and mature. The book appeals to Gen Y workers seeking their first “real” job, employers looking to figure out why their millennial workers act as they do, and helps everyone put life in perspective and focus on what’s really important. This is a cut-to-the-chase, no nonsense, real world, tough love playbook for those struggling to get ahead and those under the influence of negative social situations.

Change Lessons from the CEO

Real People, Real Change

Author: Patrick C. Flood

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 248

View: 926

"5 stars: Exceptional, a must read for any manager or leader" —Sarah Stocks, Chartered Management Institute (CMI) "This book is a highly effective, meaningful and user-friendly guide for anyone trying to manage change in a modern organisation today" —inManagement magazine "If you are looking for a book to give you some hints and tips as to how to manage change better, this will be able to do this. [...] There are some great insights for anyone who is responsible for leading change" —Kyomi Wade, Dialogue Review Real stories from real CEOs on implementing successful change initiatives in any organization Change is difficult. In large organizations with established cultures, managing change can be one of the biggest challenges for business leaders and managers. Using a wealth of real stories from real CEOs on how they managed major change initiatives—and the lessons they learned along the way—Change Lessons from a CEO gives professionals and business students powerful and effective guidance on successfully managing change initiatives in any organization. The book's uniquely flexible approach lets readers build their own models for change based on their unique organizational structure, culture, and situation. Throughout, the book emphasizes the importance of authenticity in the change leader's role and how to manifest that authenticity throughout a change initiative. With examples and case studies from multinational corporations, non-governmental organizations, and small and medium-size businesses, this book is a valuable tool for leaders of any organization of any size. Offers real-world insight from CEOs and leaders Ideal for CEOs, managers, leaders of non-profit organizations, consultants, and students in business programs Includes case studies and first-hand accounts of successful change initiatives in a wide range of businesses and organizations of all sizes Change is inevitable. Managing change initiatives successfully can be the difference between organizations and teams that thrive and those that come apart at the seams. For business leaders and students, this book offers practical and proven guidance for doing change right.

Corporate Social Investing

The Breakthrough Strategy for Giving & Getting Corporate Contributions

Author: Curt Weeden

Publisher: Berrett-Koehler Publishers

ISBN:

Category: Business & Economics

Page: 264

View: 699

Details a practical, 10-step plan that can create exciting new relationships between businesses and nonprofits Weeden's plan could generate an additional $3 billion a year in corporate support for vital causes, improving quality of life for millions, while at the same time bolstering corporate profits Offers essential advice for businesses planning their corporate social investing strategies and nonprofits seeking corporate support Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities. Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide.

The Social Thought of Erving Goffman

Author: Michael Hviid Jacobsen

Publisher: SAGE Publications

ISBN:

Category: Social Science

Page: 248

View: 418

Part of the SAGE Social Thinker series, this book serves as a concise and inviting introduction to the life and works of Erving Goffman, one of the most prominent social theorists in postwar sociology. Goffman’s ideas continue to influence scholars in various fields and have also attracted many readers outside conventional academia. Goffman’s overall research agenda was the exploration of what he termed the interaction order—that is, the micro social order that regulates the co-mingling of people in each other’s immediate presence. He coined several new concepts (face-work, impression management, role distance, civil inattention, etc.) with which to grasp and understand the complexities and basic social restructuring of everyday life, many of which are now part of sociology’s standard vocabulary.

Mining the Social Web

Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and More

Author: Matthew A. Russell

Publisher: "O'Reilly Media, Inc."

ISBN:

Category: Computers

Page: 448

View: 513

How can you tap into the wealth of social web data to discover who’s making connections with whom, what they’re talking about, and where they’re located? With this expanded and thoroughly revised edition, you’ll learn how to acquire, analyze, and summarize data from all corners of the social web, including Facebook, Twitter, LinkedIn, Google+, GitHub, email, websites, and blogs. Employ the Natural Language Toolkit, NetworkX, and other scientific computing tools to mine popular social web sites Apply advanced text-mining techniques, such as clustering and TF-IDF, to extract meaning from human language data Bootstrap interest graphs from GitHub by discovering affinities among people, programming languages, and coding projects Build interactive visualizations with D3.js, an extraordinarily flexible HTML5 and JavaScript toolkit Take advantage of more than two-dozen Twitter recipes, presented in O’Reilly’s popular "problem/solution/discussion" cookbook format The example code for this unique data science book is maintained in a public GitHub repository. It’s designed to be easily accessible through a turnkey virtual machine that facilitates interactive learning with an easy-to-use collection of IPython Notebooks.

The Social Entrepreneur's Playbook, Expanded Edition

Pressure Test, Plan, Launch and Scale Your Social Enterprise

Author: Ian C. MacMillan

Publisher: Wharton School Press

ISBN:

Category: Business & Economics

Page: 234

View: 171

Available for the First Time: The Complete Social Entrepreneur's Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets

Communities and Organizations

Author: Chris Marquis

Publisher: Emerald Group Publishing

ISBN:

Category: Business & Economics

Page: 363

View: 486

Considers how diverse types of communities influence organizations, as well as the associated benefit of developing an accounting for community processes in organizational theory. This title focuses on social proximity and networks that has characterized the work on communities.

Searching for a Corporate Savior

The Irrational Quest for Charismatic CEOs

Author: Rakesh Khurana

Publisher: Princeton University Press

ISBN:

Category: Business & Economics

Page: 295

View: 979

An examination of the CEO selection process notes the power that corporate CEOs hold in making news and impacting the economy, describing a trend towards charismatic CEOs who have impressive media credentials but who may ultimately be incompatible with their company's needs. (Business & Finance)