Communicate with greater impact. Have you ever been caught at the end of a presentation when your audience, perhaps a leadership team or a Steering Committee, looks at you blankly and asks this most uncomfortable question: 'So what?' How does that help? If you have been in that position once, you don't want to be there again. You want to know how to answer that question in one single, powerful sentence. Or, even better, set yourself up so nobody asks it. In this book, communication strategists Davina Stanley and Gerard Castles reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up. You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1: Understand why mastering storylining is worth the investment. 2: Learn how to use a storyline to identify and harness the 'So what'. 3: Master the seven classic storyline patterns. 4: Use storylines to shape the communication you share. 5: Introduce storylining in your business. Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these strategies to stop your audiences asking you, 'So what? How does that help us?'.
Strategies That Get Students to Write Every Day, in Every Content Area, Grades 3-12
Author: Karen D. Wood
Publisher: Corwin Press
Can you sneak more writing into your already-jammed curriculum? Smuggling Writing shows how to integrate writing seamlessly into your lesson plans, with 32 written response activities that help students process information and ideas in short, powerful sessions. The authors invigorate time-tested tools and organize them into sections on Vocabulary and Concept Development, Comprehension, Discussion, and Research & Inquiry. Each strategy: Takes students through before, during, and after reading/learning Provides engaging digital applications Includes sample lessons Details connections to Common Core State Standards Smuggling Writing shows how big gains will come from “writing small” day by day.
Th is book is designed to provide the reader with a diverse look at the di?erent logistical processes that make up the “Science and Art of Logistics”, focusing on old as well as new doctrine and theory’s, and how to implement new ideas, procedures, and technology that can enhance the overall logistical capability of any operations. “WARNING: Th e last three Chapters are conceptual and not under development, but I sure wish I would have had this functionality when I was in a uniform!” Other Publications: The Process of Military Distribution Management; A Guide to Assist Military and Civilian Logisticians in Linking Commodities and Movement Logistics in Support of Disaster Relief Military Logistics Made Easy; Concept, Theory, and Execution
This fully revised and updated second edition of Information Systems Strategic Management continues to provide an accessible yet critical analysis of the strategic aspects of information systems. The second edition again covers the relevant practical and theoretical material of information systems, supported by extensive case studies, student activities, and problem scenarios. The ISS issues will be fully integrated into current thinking about corporate strategy, addressing the fact that a range of emerging strategic issues are often ill addressed in IS strategy books, which also fail to differentiate between IT, the application of technology, and IS, the participative, human-centred approaches to information and knowledge management. Specific changes include Expansion and internationalisation of case studies Broader focus beyond social and critical theory New chapters on strategy and e-business, strategic management as a technical or social process, strategic implications of information security, applications portfolio, and technology management. The focus on strategic issues and the integration of IT and IS issues ensures this text is ideal for MBA students studying MIS, as well as being suitable for MSC students in IS/IT.
James D. Kiras shows how a number of different special operations, in conjunction with more conventional military actions, achieve and sustain strategic effect(s) over time. In particular, he argues that the root of effective special operations lies in understanding the relationship existing between moral and material attrition at the strategic level. He also presents a theoretical framework for understanding how special operations achieve strategic effects using a unique synthesis of strategic theory and case studies. This study shows how the key to understanding how special operations reside in the concept of strategic attrition and in the moral and material nature of strategy. It also highlights major figures such as Carl von Clausewitz, Hans Delbrück, and Mao Zedong, who understood these complexities and were experts in eroding an enemy’s will to fight. These and other examples provide a superb explanation of the complexities of modern strategy and the place of special operations in a war of attrition. This book will be of great interest to all students and scholars with an interest in special forces and of strategic and military studies in general.
Winning in a World Transformed by Social Technologies
Author: Charlene Li
Publisher: Harvard Business Press
Category: Business & Economics
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Author: Mike Schultz
Publisher: John Wiley & Sons
Category: Business & Economics
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Not since William Goode's Women in Divorce in the 1950's have we had such a comprehensive study of adjustment to divorce. This longitudinal work views divorce as a transition process which may have positive or negative outcomes over time. In addition to statistical analysis, the book includes very interesting case studies to demonstrate the dynamic events occurring as individuals refashion their lives after the breakup of their marriages. Researchers on divorce and the interested public will find this book very valuable for years to come." —Colleen L. Johnson, Ph.D.Professor Medical Anthropology, University of California, San Francisco We are witnessing a steady increase in the overall number of older adults who are divorced, yet the majority of divorce research has concerned itself with persons in the younger adult years. This unique, groundbreaking book addresses the critical need for information on the impact of divorce on individuals in all age groups, and pays special attention to age as a factor in the effects of divorce on both men and women. Written by an interdisciplinary team of social and behavioral scientists, Divorce: Crisis, Challenge or Relief? provides the invaluable results gained from their life span study of divorced adults. Divorce is the product of hundreds of interviews containing a host of very specific questions conducted with divorced adults between the ages of 20 and 79, both just after their divorce and again several years later.