The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Author: Ekaterina Walter

Publisher: McGraw Hill Professional

ISBN:

Category: Business & Economics

Page: 256

View: 646

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

Data Visualizations and Infographics

Author: Sarah K. C. Mauldin

Publisher: Rowman & Littlefield

ISBN:

Category: Language Arts & Disciplines

Page: 134

View: 805

This complete how-to guidebook provides you with the tools and inspiration you need to use infographics and data visualization techniques in your library to knock your audience’s socks off as you tell your story in a visual format that can be consumed and understood at a glance.

Communications Writing and Design

The Integrated Manual for Marketing, Advertising, and Public Relations

Author: John DiMarco

Publisher: John Wiley & Sons

ISBN:

Category: Design

Page: 216

View: 829

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Social Commerce

Marketing, Technology and Management

Author: Efraim Turban

Publisher: Springer

ISBN:

Category: Business & Economics

Page: 320

View: 100

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

The Social Media Guru - A practical guide for small businesses

Implement an easy social media marketing strategy to gain customers & leads with Snapchat,Twitter, Facebook, Youtube, Instagram, a blog

Author: The Social Media Guru

Publisher: The Social Media Guru

ISBN:

Category: Business & Economics

Page: 150

View: 610

Why buy this book? It's practical. It's visual. It's crammed with relevant examples, infographics and actionable takeaways for you to implement straight away. What will you learn? • How to actually use Snapchat, Twitter, Youtube, Facebook and Instagram the right way in 2016. • An understanding of what makes your audience engaged on social media and the scientific, psychological 'why' behind it. • How to create a brand and social media content that people actually give a crap about and want to follow, share and like. • How to grow your audience, get them to love you and then part with their money. • How to utilise free marketing and low cost paid social marketing to generate leads and sales. • How to create persuasive messages that lead to a purchase through images and copywriting. Who is this book for? Do you have small business that needs some exposure but don’t know where to start when it comes to marketing? are you a regular social media user but you have no clue what content you should post on your business page? Have you ever wondered how that small online retailer you follow on Instagram has become an overnight success fulfilling thousands of orders a week? Is it really possible to make sales through low budget Snapchat videos, funny memes, and controversial Tweets? Whether you’re an online shoe retailer, a local plumber or you run your own freelance consultancy business. If you want to use social media to make you more profit, refresh your current marketing strategy or kick your new business into gear this is the guide for you! We live in a time where... Entire businesses are built on platforms like Snapchat, YouTube and Instagram. This book shows you how to grow an audience of loyal followers through content who want to buy whatever you have to sell! Look around you…Notice how your friend spends 4 minutes trying to upload the perfect a Snap to Snapchat of her food at a cool new restaurant while her dish gets cold? Or, your brother who happily spends hours intently watching YouTube videos of a gamer playing minecraft? How many times a day do you open your social media apps on your phone? We are addicted to social media and the branded content we consume defines us & informs the way we live our lives. Social media has become the first thing we do before we eat, sleep or even acknowledge our surroundings. Have you almost been hit by a bus because you are too busy scanning through your Instagram feed? I have. Many times. All you need is... The right content, posted at the right time on the right platform which is viewed by the right person to make your social media business page a success. Everyone is glued to social media, but how do you make money from it? This book takes you through our step by step blueprint to social media marketing success, (it isn't yet another wishy washy guide to Facebook advertising). Who is the Social Media Guru? The Social Media Guru is made up of two people with combined marketing knowledge, experience and expertise. We have consulted for Groupon, Metro Bank, o2, Google Squared Online and been trained by Google, digital agencies and the Institute of Direct and Digital Marketing. We are passionate about Digital marketing - we understand it, we work in it, we know what works.

The Visual Marketing Revolution

26 Rules to Help Social Media Marketers Connect the Dots

Author: Stephanie Diamond

Publisher: Que Publishing

ISBN:

Category: Business & Economics

Page: 368

View: 905

Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can’t handle Utilize visual maps to craft sharper messages and strategies Guide prospects on a visual journey they simply must follow Make abstract ideas intensely real and tangible Visually boost the effectiveness of emails, landing pages, and case studies Leverage new presentation tools that go way beyond PowerPoint Clear away obstacles to action with infographics, checklists, and worksheets Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ Create outstanding low-cost video for marketing and tutorials Optimize your visuals for tablets and smartphones Quickly improve social media performance with intuitive new visual tools