The Amazing, True, New, and Improved Story of Baseball and Advertising
Author: Roberta J. Newman
Publisher: U of Nebraska Press
Category: Sports & Recreation
2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.
Life is short. Vacations are shorter. Relax! Trust your trip to Frommer's. Choose the Only Guide That Gives You: Exact prices, so you can plan the perfect trip no matter what your budget. The latest, most reliable information—completely updated every year! Dozens of easy-to-read color maps. The widest and best selection of hotels and restaurants in every price range, with candid, in-depth reviews. All the practical details you need to make the most of your time and money. One-of-a-kind experiences and undiscovered gems, plus a new take on all the top attractions. Outspoken opinions on what's worth your time and what's not. A fresh, personal approach that puts the fun and excitement back into travel! It's a Whole New World with Frommer's. Find us online at www.frommers.com
Plymouth 1946-1959 By Jim Benjaminson. Relive the classic era of Plymouth cars in the first thorough history available. Detailed descriptions of each model year including production numbers, technical details, and styling changes. Includesa large collection of factory photos, plus chapters on the turbine program, dream cars, the Powell vehicles, Plymouth diesels, and, of course, Stephen KingÆs infamous Christine. Sftbd., 8 1/4"x 10 5/8", 160 pgs., 191 b&w ill.