The New Rules of War

Victory in the Age of Durable Disorder

Author: Sean McFate

Publisher: William Morrow

ISBN:

Category: History

Page: 336

View: 294

"Stunning. Sean McFate is a new Sun Tzu." -Admiral James Stavridis (retired), former Supreme Allied Commander at NATO Some of the principles of warfare are ancient, others are new, but all described in The New Rules of War will permanently shape war now and in the future. By following them Sean McFate argues, we can prevail. But if we do not, terrorists, rogue states, and others who do not fight conventionally will succeed—and rule the world. The New Rules of War is an urgent, fascinating exploration of war—past, present and future—and what we must do if we want to win today from an 82nd Airborne veteran, former private military contractor, and professor of war studies at the National Defense University. War is timeless. Some things change—weapons, tactics, technology, leadership, objectives—but our desire to go into battle does not. We are living in the age of Durable Disorder—a period of unrest created by numerous factors: China’s rise, Russia’s resurgence, America’s retreat, global terrorism, international criminal empires, climate change, dwindling natural resources, and bloody civil wars. Sean McFate has been on the front lines of deep state conflicts and has studied and taught the history and practice of war. He’s seen firsthand the horrors of battle and understands the depth and complexity of the current global military situation. This devastating turmoil has given rise to difficult questions. What is the future of war? How can we survive? If Americans are drawn into major armed conflict, can we win? McFate calls upon the legends of military study Carl von Clausewitz, Sun Tzu, and others, as well as his own experience, and carefully constructs the new rules for the future of military engagement, the ways we can fight and win in an age of entropy: one where corporations, mercenaries, and rogue states have more power and ‘nation states’ have less. With examples from the Roman conquest, World War II, Vietnam, Afghanistan and others, he tackles the differences between conventional and future war, the danger in believing that technology will save us, the genuine leverage of psychological and ‘shadow’ warfare, and much more. McFate’s new rules distill the essence of war today, describing what it is in the real world, not what we believe or wish it to be.

The New New Rules

A Funny Look at How Everybody but Me Has Their Head Up Their Ass

Author: Bill Maher

Publisher: Penguin

ISBN:

Category: Political Science

Page: 368

View: 409

From bestselling author and host of HBO's Real Time, Bill Maher's new book of political riffs serves up a savagely funny set of rules for preserving sanity in an insane world. A follow-up to the New York Times bestselling The New Rules, The New New Rules delivers a series of hilarious, intelligent rants on everything from same-sex marriage to healthcare, from Republican agendas to celebrity meltdowns, with all the razor-sharp insight that has made Bill Maher one of the most influential comedic voices shaping the political debate today. With another presidential campaign on the horizon and a stellar set of real-life characters to have fun with - "New Rule: If Charlie Sheen's home life means he can't have a TV show, then I say Newt Gingrich can't be president"-this enlightening and important book may be the best thing you pretend to read all year.

The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 458

View: 815

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

New Rules for the New Economy

10 Radical Strategies for a Connected World

Author: Kevin Kelly

Publisher: Penguin Group USA

ISBN:

Category: Business & Economics

Page: 179

View: 177

Outlines ten elements of today's global, computer-linked, decentralized business world and offers executives and entrepreneurs clear and specific strategies for succeeding in it

The New Rules of High School

Author: Blake Nelson

Publisher: Putnam Juvenile

ISBN:

Category: Juvenile Fiction

Page: 224

View: 712

Wanting to take a break from being so perfect, Max Caldwell decides to back-off from his studies, college applications, and supposedly great girlfriend in order to experience life without so much pressure. Reprint.

The New Rules of Retail

Competing in the World's Toughest Marketplace

Author: Robin Lewis

Publisher: St. Martin's Press

ISBN:

Category: Business & Economics

Page: 272

View: 884

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.

The New Rules of Work

The Muse Playbook for Navigating the Modern Workplace

Author: Alexandra Cavoulacos

Publisher: Broadway Business

ISBN:

Category: Career development

Page: 336

View: 766

"Originally published in hardcover in the United States by Crown Business, New York, in 2017"--Title page verso.

The New Rules of Marketing and PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 287

View: 775

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Sarbanes-Oxley and the New Internal Auditing Rules

Author: Robert R. Moeller

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 336

View: 430

Sarbanes-Oxley and the New Internal Auditing Rules thoroughly and clearly explains the Sarbanes-Oxley Act, how it impacts auditors, and how internal auditing can help with its requirements, such as launching an ethics and whistle-blower program or performing effective internal controls reviews under the COSO framework. With ample coverage of emerging rules that have yet to be issued and other matters subject to change, this book outlines fundamental blueprints of the new rules, technological developments, and evolving trends that impact internal audit professionals. Order your copy today!

The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

Author: Jacquelyn A. Ottman

Publisher: Routledge

ISBN:

Category: Green marketing

Page: 252

View: 882

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the new rules--is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers-including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart-Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing", teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more.

Financial Planning Under the New Rules

An Investor's Guide to the Tax Reform Act of 1986

Author: Lindsay K. Wyatt

Publisher: Longman Financial Services Publishing

ISBN:

Category: Investments

Page: 373

View: 156

The New Rules of Marathon and Half-Marathon Nutrition

A Cutting-Edge Plan to Fuel Your Body Beyond "the Wall"

Author: Matt Fitzgerald

Publisher: Hachette UK

ISBN:

Category: Health & Fitness

Page: 304

View: 458

From basic tenets of training to nutrition guidelines,this is the first resource for runners to fully integrate nutrition with training for a complete and systematic pre-race plan. "A must for marathoners"(Library Journal). Every year, roughly 2 million people participate in marathons and half marathons in the United States, and, no matter what level they are, every one of these runners has likely hit "The Wall," running out of muscle fuel in the final miles and slowing down precipitously. This setback and other common running disappointments are nutritional (or metabolic) in nature. In The New Rules, renowned fitness journalist and training coach Matt Fitzgerald cuts through the myths,distilling the most up-to-date science to help runners overcome the universally experienced nutritional barriers that prevent success in the marathon and half marathon. Fitzgerald's powerful and easy-to-use tools will enable runners of all levels to attain their ideal racing weight, calculate their precise daily energy needs, and formulate a custom nutrition plan.

The New Rules of the Game

The Four Key Experiences Managers Must Have to Thrive in the Non-hierarchical 90s and Beyond

Author: James R. Emshoff

Publisher: HarperCollins Publishers

ISBN:

Category: Career development

Page: 219

View: 601

Jim Emshoff, CEO of Citicorp Diners Club, has identified the four key experiences which managers must have in order to provide real value to their company--and advance their careers. The Four Key Experiences sets a powerful agenda for managers in the 90s.

The New Rules of War

How America Can Win--against Russia, China, and Other Threats

Author: Sean McFate

Publisher: William Morrow Paperbacks

ISBN:

Category: History

Page: 336

View: 159

"Stunning. Sean McFate is a new Sun Tzu." -Admiral James Stavridis (retired), former Supreme Allied Commander at NATO An Economist Book of the Year 2019 Some of the principles of warfare are ancient, others are new, but all described in The New Rules of War will permanently shape war now and in the future. By following them Sean McFate argues, we can prevail. But if we do not, terrorists, rogue states, and others who do not fight conventionally will succeed--and rule the world. The New Rules of War is an urgent, fascinating exploration of war--past, present and future--and what we must do if we want to win today from an 82nd Airborne veteran, former private military contractor, and professor of war studies at the National Defense University. War is timeless. Some things change--weapons, tactics, technology, leadership, objectives--but our desire to go into battle does not. We are living in the age of Durable Disorder--a period of unrest created by numerous factors: China's rise, Russia's resurgence, America's retreat, global terrorism, international criminal empires, climate change, dwindling natural resources, and bloody civil wars. Sean McFate has been on the front lines of deep state conflicts and has studied and taught the history and practice of war. He's seen firsthand the horrors of battle and understands the depth and complexity of the current global military situation. This devastating turmoil has given rise to difficult questions. What is the future of war? How can we survive? If Americans are drawn into major armed conflict, can we win? McFate calls upon the legends of military study Carl von Clausewitz, Sun Tzu, and others, as well as his own experience, and carefully constructs the new rules for the future of military engagement, the ways we can fight and win in an age of entropy: one where corporations, mercenaries, and rogue states have more power and 'nation states' have less. With examples from the Roman conquest, World War II, Vietnam, Afghanistan and others, he tackles the differences between conventional and future war, the danger in believing that technology will save us, the genuine leverage of psychological and 'shadow' warfare, and much more. McFate's new rules distill the essence of war today, describing what it is in the real world, not what we believe or wish it to be.

The New Rules of Lifting

Six Basic Moves for Maximum Muscle

Author: Lou Schuler

Publisher: Penguin

ISBN:

Category: Health & Fitness

Page: 304

View: 215

Outlines a scientifically based weight-lifting method that focuses on the body's natural abilities, sharing three programs for fat loss, muscle gain, and strength improvement that can be customized at home or at the gym for improved health. 35,000 first printing.

The Truth about the New Rules of Business Writing

Author: Natalie Canavor

Publisher: Ft Press

ISBN:

Category: Business & Economics

Page: 208

View: 827

Presents an introduction to business writing, discussing self-editing, how to create well-crafted reports, proposals, and emails, compose content for websites, and provide persuasive promotional materials.

The New Rules of Lifting for Abs

A Myth-Busting Fitness Plan for Men and Women who Want a Strong Core and a Pain- Free Back

Author: Lou Schuler

Publisher: Penguin

ISBN:

Category: Health & Fitness

Page: 304

View: 471

A strong, athletic physique, highlighted by a flat midsection with well-defined abdominal muscles, is the goal of everyone who works out, from lifelong gym rats to the New Year's resolution crowd. But most people who seek these goals undermine their efforts. In The New Rules of Lifting for Abs, Lou Schuler and Alwyn Cosgrove offer unique programs based on the latest breakthroughs in exercise science. And, as they did in their previous books, The New Rules of Lifting and The New Rules of Lifting for Women, the authors debunk ab-training myths while showing readers how to strip off even the most stubborn flab. Surprising revelations include: Washboard abs do not always equal a healthy, pain-free back The crunch is actually a poor choice for most people Extending the core can be much more effective than flexing ab muscles It's impossible to isolate the core muscles And much, much more Readers get three months of intense workouts, combining fat-busting conditioning work with intense strength training, which they can easily expand into a yearlong program. Schuler and Cosgrove also include a nutrition component detailing how to eat for fat loss, muscle gain, and improved health. Home-gym friendly, and illustrated with more than 150 black-and-white photographs, The New Rules of Lifting for Abs delivers the goods.

The New Rules of Retirement Saving: The Risks No One Is Telling You about . . . and How to Fix Them

Author: Martin H. Ruby

Publisher: Independently Published

ISBN:

Category: Business & Economics

Page: 132

View: 124

For any saver who's ever wondered "Am I doing this right?," this book will give you the guidance and confidence to answer "Yes." Too many savers are operating under an old set of rules - rules that were created and tested decades ago for market conditions that no longer exist today. And while most of us would never call someone on a rotary phone, or drive a car without airbags, we still save with outdated strategies. The New Rules of Retirement Saving is your guidebook to the risks you face as a saver today ... and the new rules you can use to overcome them. Martin H. Ruby, FSA, has made his career helping people like you save smarter. As founder and CEO of Stonewood Financial Solutions, he helps savers achieve both greater financial wealth and greater financial security. What makes his approach so successful? Martin is an actuary, a mathematics specialist focused on identifying, evaluating and eliminating risk. In founding Stonewood Financial Solutions, Martin realized his vision of delivering actuarial expertise to clients rather than financial institutions. He uses his insider knowledge of how insurance and financial products work to structure strategies that maximize benefits for savers. Now, Martin has used his insights and expertise to develop The New Rules of Retirement Saving. Reading this book will give you the knowledge of today's biggest savings risks, and teach you to overcome them as you save for your future.