Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
With articles by Katharina Boele-Woelki and Ronald H. van Ooik, Marc Fallon and Johan Meeusen and Maarit Jänterä-Jareborg, national reports from Canada, Russia, Belgium and China, reports on court decisions and news from The Hague, Rome and Washington as well as texts, materials and recent developments.
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
How technology and community organizing can combine to help prevent violence, with examples from Chicago to Sri Lanka. Tunisian and Egyptian protestors famously made use of social media to rally supporters and disseminate information as the "Arab Spring" began to unfold in 2010. Less well known, but with just as much potential to bring about social change, are ongoing local efforts to use social media and other forms of technology to prevent deadly outbreaks of violence. In The Technology of Nonviolence, Joseph Bock describes and documents technology-enhanced efforts to stop violence before it happens in Africa, Asia, and the United States. Once peacekeeping was the purview of international observers, but today local citizens take violence prevention into their own hands. These local approaches often involve technology--including the use of digital mapping, crowdsourcing, and mathematical pattern recognition to identify likely locations of violence--but, as Bock shows, technological advances are of little value unless they are used by a trained cadre of community organizers. After covering general concepts in violence prevention and describing technological approaches to tracking conflict and cooperation, Bock offers five case studies that range from "low-tech" interventions to prevent ethnic and religious violence in Ahmedebad, India, to an anti-gang initiative in Chicago that uses Second Life to train its "violence interrupters." There is solid evidence of success, Bock concludes, but there is much to be discovered, developed, and, most important, implemented.
Indian, Southeast Asian, Tibetan, and Early Chinese
Author: Takeuchi Yoshinori
Publisher: Motilal Banarsidass Publishe
The present volume is part of a series entitled World Spirituality: An Encyclopedic History of the Religious Quest, which seeks to present the spiritual wisdom of the human race in its historical unfolding. The volume presents the richness of the spiritual heritage of the human race and designed to reflect the autonomy of the traditional in its historical development.
The author is convinced that the early Byzantine Church deliberately cut out sections from an historic text to conceal the truth about the crucifixion of a man they were promoting as their Messiah. She solves the mystery by reconstructing the deleted sections. King pieces together what happened in Jerusalem during the trial and attempted crucifixion of the real Messiah and shows that the key passages that were tampered with are actually the missing link that connects the Dead Sea Scrolls to the New Testament Gospels. Using those passags and the history of the period, she identifies the figures mentioned in the Dead Sea Scrolls.
As the pastor of Central Christian Church in Las Vegas, Jud Wilhite encounters new Christians every single day. One of the greatest needs new believers have is a resource for understanding the Christian faith and the Bible in a straightforward and applicable guide. The Uncensored Truth Bible for New Beginnings fills that need and show an uncompromising commitment to God's Word and the extent of His grace: the radical, amazing, overwhelming favor and forgiveness of God available to all. The New Living Translation is Jud's preferred Bible translation because he believes it is the easiest for new believers to understand. This fastest growing Bible translation is the work of 90 Bible scholars over a seven-year period and is known for accurately communicating the meaning of the original ancient Hebrew and Greek texts in clear and concise language. Jud hopes The Uncensored Truth Bible for New Beginnings will help you apply the gift of God's words to your life along with some thoughts to help you understand it more quickly and deeply. He gives you tools and resources to help navigate the deep waters of this living document. As you dig into God's words, the encouragement and truth you receive will literally change your life and the world! Key Features Include: A 32-page Introduction in which Jud provides 6 helpful articles on how to understand the Bible, overviews of the Old and New Testaments, and faith as a lifelong journey Book Introductions, including the author, key people and verses, themes, and the date it was written for each book of the Bible 9 Major Uncensored Truth Sections, which guide readers to understand the core beliefs of Christianity-God, Jesus Christ, the Holy Spirit, the Word of God, salvation, church, living the Christian life, angels and demons, Jesus' return, and heaven and hell Callout Passages of Scripture that have meant the most to Jud for different reasons in various seasons of life And featuring the reliable and easy-to-read New Living Translation
`A hopeful but nonetheless hard-hitting analysis of alternative economic spaces proliferating in the belly of the capitalist beast. In this book Leyshon, Lee and Williams convene fascinating studies of exchange, enterprise, credit and community. They invite us onto a new and promising discursive terrain where we can analyze, criticize and above all recognize actually existing economies of diversity in the wealthy countries of the West' - J K Gibson-Graham, Australian National University and University of Massachusetts, Amherst In the context of problems in the "new economy" - from dot.com start-ups, high-technology, and telecoms - Alternative Economic Spaces presents a critical evaluation of alternatives to the global economic mainstream. It focuses on the emergence of alternative economic geographies within developed economies and analyzes the emergence of alternative economic practices within industrialized countries. These include the creation of institutions like Local Exchange and Trading Systems, Credit Unions, and other social economy initiatives; and the development of alternative practices from informal work to the invention of consumption sites that act as alternatives to the monoply of the `big-box', multi-chain retail outlets. Alternative Economic Spaces is a reconsideration of what is meant by the `economic' in economic geography; its objective is to bring together some of the ways in which this is being undertaken. The volume shows how the `economic' is being rethought in economic geography by detailing new economic geographies as they are emerging in practice.