Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
How technology and community organizing can combine to help prevent violence, with examples from Chicago to Sri Lanka. Tunisian and Egyptian protestors famously made use of social media to rally supporters and disseminate information as the "Arab Spring" began to unfold in 2010. Less well known, but with just as much potential to bring about social change, are ongoing local efforts to use social media and other forms of technology to prevent deadly outbreaks of violence. In The Technology of Nonviolence, Joseph Bock describes and documents technology-enhanced efforts to stop violence before it happens in Africa, Asia, and the United States. Once peacekeeping was the purview of international observers, but today local citizens take violence prevention into their own hands. These local approaches often involve technology--including the use of digital mapping, crowdsourcing, and mathematical pattern recognition to identify likely locations of violence--but, as Bock shows, technological advances are of little value unless they are used by a trained cadre of community organizers. After covering general concepts in violence prevention and describing technological approaches to tracking conflict and cooperation, Bock offers five case studies that range from "low-tech" interventions to prevent ethnic and religious violence in Ahmedebad, India, to an anti-gang initiative in Chicago that uses Second Life to train its "violence interrupters." There is solid evidence of success, Bock concludes, but there is much to be discovered, developed, and, most important, implemented.
As the pastor of Central Christian Church in Las Vegas, Jud Wilhite encounters new Christians every single day. One of the greatest needs new believers have is a resource for understanding the Christian faith and the Bible in a straightforward and applicable guide. The Uncensored Truth Bible for New Beginnings fills that need and show an uncompromising commitment to God's Word and the extent of His grace: the radical, amazing, overwhelming favor and forgiveness of God available to all. The New Living Translation is Jud's preferred Bible translation because he believes it is the easiest for new believers to understand. This fastest growing Bible translation is the work of 90 Bible scholars over a seven-year period and is known for accurately communicating the meaning of the original ancient Hebrew and Greek texts in clear and concise language. Jud hopes The Uncensored Truth Bible for New Beginnings will help you apply the gift of God's words to your life along with some thoughts to help you understand it more quickly and deeply. He gives you tools and resources to help navigate the deep waters of this living document. As you dig into God's words, the encouragement and truth you receive will literally change your life and the world! Key Features Include: A 32-page Introduction in which Jud provides 6 helpful articles on how to understand the Bible, overviews of the Old and New Testaments, and faith as a lifelong journey Book Introductions, including the author, key people and verses, themes, and the date it was written for each book of the Bible 9 Major Uncensored Truth Sections, which guide readers to understand the core beliefs of Christianity-God, Jesus Christ, the Holy Spirit, the Word of God, salvation, church, living the Christian life, angels and demons, Jesus' return, and heaven and hell Callout Passages of Scripture that have meant the most to Jud for different reasons in various seasons of life And featuring the reliable and easy-to-read New Living Translation
Indian, Southeast Asian, Tibetan, and Early Chinese
Author: Takeuchi Yoshinori
Publisher: Motilal Banarsidass Publishe
The present volume is part of a series entitled World Spirituality: An Encyclopedic History of the Religious Quest, which seeks to present the spiritual wisdom of the human race in its historical unfolding. The volume presents the richness of the spiritual heritage of the human race and designed to reflect the autonomy of the traditional in its historical development.
A Comparative Analysis of European and Chinese Law
Author: Hongyan Liu
Publisher: Springer Science & Business Media
A liner conference, as a self-regulation organisational form of liner shipping companies, constitutes a typical "hard-core cartel" with significant anti-competitive effect. One of the main three trade routes of liner shipping traffic is the Europe-Asia Trade, on the two ends of which both the European Community (EC) and the People’s Republic of China (PRC) play important roles in the international liner shipping market. However, the competition regimes on liner conferences in both jurisdictions are not equivalent. From a comparative point of view, this book reviews the historical development of maritime policy and regulatory legislation in the EC and the PRC, catches insight into the system of regulation regime and individual provisions in substantive and procedural meaning, and finally provides a wide-ranging perspective on the future competition regulation in respect of the latest developments in both jurisdictions.
Our goal as Christians and Christian ministers is never simply to build our own tribe. Instead, we seek the peace and prosperity of the city or community in which we are placed, through a gospel movement led by the Holy Spirit. Movements like these do not follow a “bounded-set” approach in which you only work with others who can sign off on nearly all your distinctive beliefs and practices. Rather it follows a “centered-set” orientation in which you work most closely with those who face with you toward the same center. That center is a classic, orthodox understanding of the gospel of Jesus Christ, a common mission to reach and serve your city, and a commitment to have a generous, Christ-focused posture toward people who disagree with you. It’s a type of movement that is missional, integrative, and dynamic. This eBook contains the seventh part of Center Church, “Integrative Ministry.” In it, Keller examines what is required to apply a Center Church theological vision to four “ministry fronts.” Churches must first seek to connect people to God through evangelism and worship. Second, an integrated church will work to connect people to one another through community and discipleship. The church should also seek ways of connecting people to the needs of the city through mercy and justice ministries. Finally, churches must help connect people to the culture through the integration of faith and work.
The European Community (EC) has embarked on an ambitious legislative program for the new economy. In European Community Law for the New Economy professor Lucas Bergkamp analyzes the ECâ??s current and proposed new economy legislation. The new economy, according to Bergkamp, is not only the internet, the information society, and biotechnology, but also a different kind of â??oldâ? economy, a different kind of corporate governance, and a different kind of government. Accordingly, in addition to the EC e-commerce, data protection, and biotechnology legislation, this book discusses also the grand principles of EC policy making (such as sustainable development and the precautionary principle), the theory of corporate social responsibility, and EC government reform. With its wide-ranging, insightful, and engaging analyses, and devoid of obliquity, EC Law for the New Economy is a unique publication. This book must be read by everybody who wants to gain a deeper understanding of the effects of EC legislation, the root causes of regulatory failures, and possible solutions to these problems. It is of interest to lawyers, politicians, policy makers, government officials, political scientists, advanced students and autodidacts. Lucas Bergkamp is a lawyer at the Brussels Bar and Professor of International Liability Law, Erasmus University Rotterdam - The Netherlands.