The Little Book of Big PR

100+ Quick Tips to Get Your Small Business Noticed

Author: Jennefer Witter

Publisher: AMACOM

ISBN:

Category: Business & Economics

Page: 128

View: 127

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

The Little Book of Big Profits from Small Stocks + Website

Why You'll Never Buy a Stock Over $10 Again

Author: Hilary Kramer

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 176

View: 200

The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls "breakout stocks" come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little Book of Big Profits from Small Stocks, small stock expert Hilary Kramer looks for stocks with fifty to two hundred percent upside potential! From drug stocks that may have been punished because an FDA approval failed to materialize when Wall Street expected it to, to the overly zealous selling off of Ford, there are many great low-priced stock opportunities. In this Little Book you'll learn: How to identify the low cost stocks that have the potential to yield big profits The most important secret to making money in stock investing Plus, you'll gain instant access to a website with educational videos, interactive tools and stock recommendations The Little Book of Big Profits from Small Stocks explains Kramer's methodology and gives you the ability to analyze the opportunities to pick your own winners.

The Little Book of Big Ideas

150 Concepts and Breakthroughs that Transformed History

Author: Daniel Smith

Publisher: Michael O'Mara Books

ISBN:

Category: History

Page: 304

View: 656

An exploration of some of the most important and enduring ideas in human history - from religion, science, philosophy, medicine, psychology, politics, economics and art - each presented in brief, accessible form. 'Big' ideas are those concepts and theories that have radically transformed our understanding of the world we live in, our place in that world and the ways we have shaped the past and will shape the future. They are the ideas that have had a huge impact on human civilization - and they come from all disciplines of human ingenuity. Topics covered range widely and include Creation Mythology, Existentialism, The Elements, Relativity, Space Travel, Geometry, Ethics, Behaviourism, Genetics, Warfare, The Nation State, Anarchism, Capitalism, Classical Art and Architecture, The Renaissance - and much more. This concise, accessible and multi-faceted book provides an essential introduction to 150 of the most important principles of Western thought.

The Dynamics of Big Business

Structure, Strategy, and Impact in Italy and Spain

Author: Veronica Binda

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 320

View: 537

Throughout the Twentieth Century, big business has been a basic institution. Large corporations have provided a fundamental contribution to the wealth of nations and, at the same time, have had a remarkable impact on the political and social systems within which they have operated. It is difficult to understand the development of the most advanced economies if we do not consider the specific evolution of big business in every national case. On the other hand, it is not possible to explain the shape and behavior of big business without considering its development as part of the history of the country in which they operate. The largest US, German, British and French firms were key actors in favoring their nations' development and, even at the end of the Twentieth Century, made a very important contribution to their growth. In many countries, a stable core of large corporations developed only relatively lately, or did not develop at all, and under these circumstances, big business was not able to significantly participate in the economic growth of such countries. Scholars who dealt with the economic history of Italy and Spain are generally unanimous in tagging these nations as industrial late-comers, ineffective in promoting big autochthonous private and State-owned firms, dominated by family companies, and characterized by a strong competitive advantage on the part of small and medium-sized enterprises. At the same time, Spanish and Italian business and economic historians have tended to say little about the role and features of big business. This book thus fills a significant gap in the work on the development of Southern European capitalism and its large corporations by analyzing the Italian and Spanish cases and comparing them with each other and with what has occurred in the United States and in the largest European nations. Examining both the macro dynamics (national but also supra national) and the micro level, utilizing samples of big corporations and going deeply into some company cases, this volume identifies some important protagonists of the Italian and Spanish economies (such as the State, families and foreign investors) and investigates a wider panorama which includes the political, economic and social relationships of the corporations, providing insights into the form of capitalism that exists in these countries.

The Philosophy of Business; a Little Book for Big Men

Author: Francisco Albert B 1861-

Publisher: Hardpress Publishing

ISBN:

Category:

Page: 106

View: 146

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

The Little Book of Valuation

How to Value a Company, Pick a Stock and Profit

Author: Aswath Damodaran

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 256

View: 776

An accessible, and intuitive, guide to stock valuation Valuation is at the heart of any investment decision, whether that decision is to buy, sell, or hold. In The Little Book of Valuation, expert Aswath Damodaran explains the techniques in language that any investors can understand, so you can make better investment decisions when reviewing stock research reports and engaging in independent efforts to value and pick stocks. Page by page, Damodaran distills the fundamentals of valuation, without glossing over or ignoring key concepts, and develops models that you can easily understand and use. Along the way, he covers various valuation approaches from intrinsic or discounted cash flow valuation and multiples or relative valuation to some elements of real option valuation. Includes case studies and examples that will help build your valuation skills Written by Aswath Damodaran, one of today's most respected valuation experts Includes an accompanying iPhone application (iVal) that makes the lessons of the book immediately useable Written with the individual investor in mind, this reliable guide will not only help you value a company quickly, but will also help you make sense of valuations done by others or found in comprehensive equity research reports.

The Little Book of Thinking Big

Author: Richard Newton

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 184

View: 279

Sunday Times #1 bestseller and long-awaited follow-up to the #1 bestselling Stop Talking, Start Doing You can think big or you can think small, it all starts in the mind. What have you got to lose? If you aim for the stars you might just get there. Sometimes it pays off to think BIG and Richard Newton is here to get us thinking on a bigger scale than we ever imagined. With the right thinking tools and the right approach you can release your inspiration and creativity, reset your ambition and direct your attention to the things that truly matter to you. And that can change your life. Short and punchy with quick tips and inspiring graphics, The Little Book of Thinking Big will have your imagination, creativity and determination firing on all cylinders. You'll come away with a set of BIG goals to fuel and drive your BIG life. Here’s where it starts. This is a reset button. Push it. Think bigger.

The Little Book of Sideways Markets

How to Make Money in Markets that Go Nowhere

Author: Vitaliy N. Katsenelson

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 256

View: 427

"It's hard to talk clearly about investing and make sense to ordinary readers at the same time. Katsenelson gives a lucid explanation of today's markets with sound advice about how to make money while avoiding the traps that the market sets for exuberant bulls and frightened bears alike." — Thomas G. Donlan, Barron's "A thoroughly enjoyable read. Provides a clear framework for equity investing in today's ‘sideways' and volatile markets useful to everyone. Clear thinking and clear writing are not often paired - well done!" — Dick Weil, CEO, Janus Capital Group "The bible for how to invest in the most tumultuous financial market environment since the Great Depression. A true guidebook for how to build wealth prudently." — David Rosenberg, Chief Economist & Strategist, Gluskin Sheff + Associates Inc. "A wonderful, grounded read for new and seasoned investors alike, Katsenelson explains in plain English why volatility and sideways markets are a stock picker's best friend." — The Motley Fool, www.Fool.com Praise for Active Value Investing "This book reads like a conversation with Vitaliy: deep, insightful, inquisitive, and civilized." — Nassim Nicholas Taleb, author of The Black Swan "Thoroughly enjoyable . . for the thoughtful and often entertaining way in which it is delivered. . . Katsenelson takes his reader step by step into the mind of the value investor by relating, in a fictional addendum to Fiddler on the Roof, the story of Tevye's purchase of Golde, the cow. He also describes his own big-time gambling evening (he was willing to lose a maximum of $40) and that of a half-drunken, rowdy fellow blackjack player to stress the importance of process. He then moves on to the fundamental principles of active value investing. What differentiates this book from so many others on value investing is that it describes, sometimes through the use of case studies, the thinking of a value investor. Not just his models or his metrics but his assessments. Katsenelson is an empiricist who weighs facts, looks for contraindications, and makes decisions. He makes value investing come alive. This may be a little book, but it's packed with insights for both novices and experienced investors. And it is a delight to read." —Seeking Alpha

The Rise of Big Business

1860 - 1920

Author: Glenn Porter

Publisher: John Wiley & Sons

ISBN:

Category: History

Page: 162

View: 699

The fundamental and explosive changes in the U.S. economy andits business system from 1860 to 1920 continue to fascinate andengage historians, economists, and sociologists. While manydisagreements persist about the motivations of the actors, mostscholars roughly agree on the central shifts in technologies andmarkets that called forth big business. Recent scholarship,however, has revealed important new insights into the changingcultural values and sensibilities of Americans who lived during thetime, on women in business, on the ties between the emergingcorporations and other American institutions, on the nature ofcompetition among giant firms, and on the dawn of modernadvertising and consumerism. This vast accumulation of notable new work on the social conceptand consequences of economic change in that era has prompted GlennPorter to recast numerous portions of The Rise of Big Business, oneof Harlan Davidson’s most successful titles ever, in this,the third edition. Those familiar with this classic text willappreciate the expanded coverage of topics beyond the fray ofregulation and the political dimensions of the emergence ofconcentrated enterprise, namely the influence of the rise of bigbusiness on social history. An entirely new bank of photographs and illustrations rounds outthe latest edition of our enduringly popular title, one perfect forsupplementary reading in a variety of courses including the U.S.history survey, the history of American business, and specializedcourses in social history and the Gilded Age.

Little Book of Essays

Author: Stephen Elder

Publisher: Lulu Press, Inc

ISBN:

Category: Education

Page:

View: 592

Newspaper columnist, author, blogger, cabinetmaker, home inspector, and Certified Old Guy Stephen Elder holds forth on a wide range of topics: education in America, worries about English, rants on Congress, why young women talk funny, myth correction, and string theory. Elder calls ‘em as he sees ‘em. Written under the influence (i.e. of Mark Twain and Dave Barry with an occasional dark detour into Ambrose Bierce), there is plenty of food for thought. Though his dry wit may be an acquired taste, it is also addictive. One critic has praised Elder’s essays as “full of enlightened observations” about the past, the present, and the future. Another has maligned them as “suppurating with snarkiness, but sometimes justifiably so.” The author recommends that you show initiative. Buy a copy and judge for yourself.

The Little Book that Saves Your Assets

What the Rich Do to Stay Wealthy in Up and Down Markets

Author: David M. Darst

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 240

View: 815

If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy-to-understand book allows you to rethink your asset allocation strategies and make the leap from mediocre to stellar returns.

The Little Book of Economics

How the Economy Works in the Real World

Author: Greg Ip

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 258

View: 870

Provides a comprehensive explanation of how the economy works while examining the roots of the current crisis and offering advice to prevent future meltdowns.

The Little Book of Manchester

Author: Stuart Hylton

Publisher: The History Press

ISBN:

Category: History

Page: 192

View: 478

The Little Book of Manchester is an intriguing, fast-paced, fact-packed compendium of places, people and events in the city, from its Roman origins to the present day. Here you can read about the important contributions the city made to the history of the nation, learn about the individual communities and how they came together to form the modern city and meet some of the great men and women, the eccentrics and the scoundrels with which its history is littered. A reliable reference book and quirky guide, its bite-sized chunks of history can be dipped into time and again to reveal some new facts about the story of this amazing city. This is a remarkably engaging little book.

The Little Book That Builds Wealth

The Knockout Formula for Finding Great Investments

Author: Pat Dorsey

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 224

View: 634

In The Little Book That Builds Wealth, author Pat Dorsey—the Director of Equity Research for leading independent investment research provider Morningstar, Inc.—reveals why competitive advantages, or economic moats, are such strong indicators of great long-term investments and examines four of their most common sources: intangible assets, cost advantages, customer-switching costs, and network economics. Along the way, he skillfully outlines this proven approach and reveals how you can effectively apply it to your own investment endeavors.

The Little Book of Big Penis

Author: Dian Hanson

Publisher: Taschen America Llc

ISBN:

Category: Photography

Page: 189

View: 545

The "Little Book of Big Penises" features more than 150 massively endowed models from the 1940s through the 90s, in a compact version of the original, overstuffed edition.

The Little Book of Charisma

Author: David Hodgson

Publisher: Crown House Publishing

ISBN:

Category: Education

Page: 144

View: 258

Charisma=C, Art=A, Science=S, Practice=P The most skillful performers and communicators understand and apply the best of art and science. You can either use this knowledge to enhance your own communication skills (to Jedi Master standard) or to be more aware of the techniques deployed by those seeking to influence you. The book is a breathless, informative and funny journey through factors contributing to excellence in communication, from the six rules of influence, creating a powerful performance, constructing speeches, how to avoid being manipulated by advertisers, steering clear of the arrogance trap, which emotions to build in an audience (and in which order).

The Little Book that Still Saves Your Assets

What The Rich Continue to Do to Stay Wealthy in Up and Down Markets

Author: David M. Darst

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 256

View: 110

Protect assets during times of crisis with this new edition of the New York Times bestseller! When the first edition of this book appeared it was before the economic crash. This new edition shows how David Darst's particular kind of asset allocation helped his investors during that volatile period. It also contains a discussion of downside and risk tolerance and new self-tests for determining your risk tolerance. And, finally, it reveals how the asset allocation model has changed since 2008. In all of these areas, the author will continue to include new insightful anecdotes like those that peppered the first edition. Shows how to tap into the use of asset allocation strategies to protect your investments Offers updated information on downside and risk tolerance The next step resource from a managing director of Morgan Stanley and the bestselling author David Darst Includes a Foreword by Jim Cramer David Darst reveals how to use asset allocation to increase your portfolio that tap into the investment strategies of the wealthy.

The Little Book of Norfolk

Author: Neil R. Storey

Publisher: The History Press

ISBN:

Category: History

Page: 192

View: 828

The Little Book of Norfolk is a repository of intriguing, fascinating, obscure, strange and entertaining facts and trivia about one of England’s most colourful counties. It is an essential to the born and bred Norfolk folk or anyone who knows and loves the county. Armed with this fascinating tome the reader will have such knowledge of the county, its landscape, people, places, pleasures and pursuits they will be entertained and enthralled and never short of some frivolous fact to enhance conversation or quiz! A reference book and a quirky guide, this can be dipped in to time and time again to reveal something new about the people, the heritage, the secrets and the enduring fascination of the county. A remarkably engaging little book, this is essential reading for visitors and locals alike.

The Little Book of Sketching

More Than 100 Quirky and Clever Ideas for Sketching Your Way Through Daily Life

Author: Matt Andrews

Publisher: Walter Foster Jr

ISBN:

Category: Art

Page: 128

View: 149

If you've ever been held captive in a long meeting, sat for hours in a doctor's waiting room, or been stranded at the airport, you're not alone, and this book has the remedy. A journey that both inspires and entertains, The Little Book of Sketching shows you how to pass the time through life's daily events using nothing more than a pencil, a sketchpad, and your imagination. Filled with quirky, witty sketches and plenty of fun, aspiring sketchers will discover how to turn life's boring events into inspired artistic moments. Simple drawing ideas and minimal tools make off-the-cuff sketching accessible to anyone, anywhere. Beginning with a brief introduction to the artist’s process, readers will then be treated to a plethora of scenarios and situations from which to draw inspiration for their own doodled artwork; moreover, the illustrations and prompts are sure to induce a smile, reduce stress, and deliver creative inspiration throughout your daily life.

The Little Book of Economics

Author: DK

Publisher: Dorling Kindersley Ltd

ISBN:

Category: Business & Economics

Page: 208

View: 658

This ebook is the perfect introduction to the subject of economics and economic ideas through history. From the earliest forms of currency to the Industrial Revolution, and from the birth of the stock market to free-market capitalism and globalized trade, The Little Book of Economics brings economic theory and the work of key economists to life. Journeying through centuries of economic thought, it is the perfect e-guide to the subject. Includes infographics and flowcharts that explain complex concepts clearly and simply, The Little Book of Economics offers you a combination of clear text and hard-working infographics in a portable format that is perfect for reading on the go.