Situated at the westernmost point of the United Kingdom, the spectacularly beautiful but utterly bleak island of St Kilda is familiar to virtually nobody. A lonely archipelago off the coast of Scotland, it is hard to believe that for over two thousand years, men and women lived here, cut off from the rest of the world. With a population never exceeding two hundred in its history, the St Kildans were fiercely self-sufficient. An intensely religious people, they climbed cliffs from childhood and caught birds for food. Their sense of community was unparalleled and isolation enveloped their day-to-day existence. With the onset of the First World War, things changed. For the very first time in St Kilda's history, daily communication was established between the islanders and the mainland. Slowly but surely, this marked the beginning of the end of St Kilda and in August 1930, the island's remaining 36 inhabitants were evacuated. In this fascinating book, Tom Steel tells the moving story of this vanished community and how twentieth century civilization ultimately brought an entire way of life to its knees.
For more than two thousand years the people of St Kilda remained remote from the world. Their society was viable, utopian even; but in the nineteenth century the islands were discovered by missionaries, do-gooders and tourists, who brought with them money, disease and despotism. In 1930, the few remaining islanders were evacuated, no longer able to support themselves. An exploration of the life and death of the remote Hebridean society, Island on the Edge of the World is a moving account of human endeavour.
This volume is derived, in concept, from a conference held in honour of John Evans by the School of History and Archaeology and The Prehistoric Society at Cardiff University in March 2006. It brings together papers that address themes and landscapes on a variety of levels. They cover geographical, methodological and thematic areas that were of interest to, and had been studied by, John Evans. The volume is divided into five sections, which echo themes of importance in British prehistory. They include papers on aspects of environmental archaeology, experiments and philosophy; new research on the nature of woodland on the chalklands of southern England; coasts and islands; people, process and social order, and snails and shells - a strong part of John Evans' career. This volume presents a range of papers examining people's interaction with the landscape in all its forms. The papers provide a diverse but cohesive picture of how archaeological landscapes are viewed within current research frameworks and approaches, while also paying tribute to the innovative and inspirational work of one of the leading protagonists of environmental archaeology and the holistic approach to landscape interpretation.
Historian Anna Bennett has a book to write. She also has an insomniac toddler, a precocious, death-obsessed seven-year-old, and a frequently absent ecologist husband who has brought them all to Colsay, a desolate island in the Hebrides, so he can count the puffins. Ferociously sleep-deprived, torn between mothering and her desire for the pleasures of work and solitude, Anna becomes haunted by the discovery of a baby's skeleton in the garden of their house. Her narrative is punctuated by letters home, written 200 years before, by May, a young, middle-class midwife desperately trying to introduce modern medicine to the suspicious, insular islanders. The lives of these two characters intersect unexpectedly in this deeply moving but also at times blackly funny story about maternal ambivalence, the way we try to control children, and about women's vexed and passionate relationship with work. Moss's second novel displays an exciting expansion of her range - showing her to be both an excellent comic writer and a novelist of great emotional depth.
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It’s a must-read for any student or researcher that wants to think differently about marketing.
St Kilda is the most romantic and most romanticised group of islands in Europe. Soaring out of the North Atlantic Ocean like Atlantis come back to life, the islands have captured the imagination of the outside world for hundreds of years. Their inhabitants, Scottish Gaels who lived off the land, the sea and by birdcatching on high and precipitous cliffs, were long considered to be the Noble Savages of the British Isles, living in a state of natural grace. St Kilda: A People's History explores and portrays the life of the St Kildans from the Stone Age to 1930, when the remaining 36 islanders were evacuated to the Scottish mainland. Bestselling author Roger Hutchinson digs deep into the archives to paint a vivid picture of the life and death, work and play of a small, proud and self-sufficient people in the first modern book to chart the history of the most remote islands in Britain.