This fascinating book reveals the history of one of the most prominent tractor makers in the US. With factories all over the world, an up to date range of tractors and legions of fans, John Deere faces the 21st century with confidence. Filled with amazing full colour photographs, this book depicts the extraordinary story of this company.
Today, John Deere is remembered-some say mistakenly-as the inventor of the steel plow. Who was this legendary man and how did he create the internationally renowned company that still bears his name? He began as a debt-stricken blacksmith who, fleeing debt in New England in the 1830s, set up shop in a little town on the Illinois frontier. There, in response to farmers' struggles, he designed a new plow that cut through the impervious prairie sod and lay open the rich, heavy soil for planting. The demand for his polished steel plow convinced him to specialize in farm implements. In the decades before the Civil War, John Deere envisioned a company supplying midwestern farmers with reliable, affordable equipment. He used only high quality, imported steel and resisted pressure to raise prices. At the same time, he won respectful affection from his employees by working alongside them on the shop floor. Upon taking the helm in the 1860s, John's only surviving son, Charles, expanded the Moline factories to increase production, started branch houses in major midwestern cities to speed distribution, and began to transform the company into a modern corporation. The transformation didn't come without difficulties however: Charles found himself battling the Grange, facing threats of labor unions and strikes led by his own employees, and enduring patent suits and blatant thefts of product designs and advertising.
Here are the simple farm machines, the trusty green two-cylinder tractors that pulled agriculture from horses to horsepower. Compiled by the historian chosen by Deere & Company to write its story, this encyclopedia unfolds the full model-by-model history of the worlds most popular tractor--from the first one produced in 1914 to the last in 1960. Brochures and toys, archival photographs and new color images lovingly depict every facet of these sturdy machines. Entries profile the model variations and specs, the options and historical features of the John Deere two-cylinder tractor through the decades, a classic sight on the American horizon.
The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company’s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes—and how to achieve it—The John Deere Way is the only way.
Born in Rutland, Vermont, John Deere served a four-year apprenticeship to a blacksmith and worked in that trade until 1837. The implements being used by pioneer farmers of that day were cumbersome and ineffective for cutting and turning the prairie soil. To alleviate the problem, Deere and a partner, Major Leonard Andrus, designed three new plows in 1838. The plow was so successful that by 1846 Deere and his partner were selling a thousand a year. Deere then sold his interest to Andrus and organized a plow company in Moline, Illinois. After experimenting with imported English steel, he had a cast steel plow made for him in Pittsburgh. By 1855 he was selling more than 13,000 such plows a year. In 1868 his business was incorporated as Deere & Company, which is still in existence today.
Development, Production, Competition and Evolution, 1971–1983
Author: Ronald K. Leonard
Long respected as a manufacturer of sturdy agricultural machinery, the John Deere Company began in the 1960s to build a line of consumer products in a dedicated factory in Horicon, Wisconsin. Starting with a lawn and garden tractor in 1963, Deere soon entered the fast-growing snowmobile market, introducing two models in 1971. The next 13 years would see a succession of models as Deere vied against tough competitors in a weather-dependent market. This detailed history, written by two key participants in the snowmobile program, describes the development of John Deere snowmobiles from start to finish: the design and engineering decisions that shaped each important model; reception of the snowmobiles by consumers; the factory race teams; the introduction of front-engine and water-cooled models; the process of selecting engines and negotiating with suppliers, including when problems developed; and the snowmobiles’ impact on product engineering. The text provides an inside view of Deere’s Consumer Products Division at a time of rapid growth, and of the people and processes that made it all happen.
In the 1800s, The moist soil of the Midwest would stick to plow blades, stopping the farmers as they plowed. Young blacksmith John Deere knew about the problem, So he designed and built a self-scouring plow. With this small start, he founded the famous farm implement company Deere & Company and started down the road to success.