The John Deere Story

Author: Peter Henshaw

Publisher:

ISBN:

Category: Farm tractors

Page: 192

View: 407

This fascinating book reveals the history of one of the most prominent tractor makers in the US. With factories all over the world, an up to date range of tractors and legions of fans, John Deere faces the 21st century with confidence. Filled with amazing full colour photographs, this book depicts the extraordinary story of this company.

The John Deere Story

A Biography of Plowmakers John & Charles Deere

Author: Neil Dahlstrom

Publisher:

ISBN:

Category: Biography & Autobiography

Page: 204

View: 395

Today, John Deere is remembered-some say mistakenly-as the inventor of the steel plow. Who was this legendary man and how did he create the internationally renowned company that still bears his name? He began as a debt-stricken blacksmith who, fleeing debt in New England in the 1830s, set up shop in a little town on the Illinois frontier. There, in response to farmers' struggles, he designed a new plow that cut through the impervious prairie sod and lay open the rich, heavy soil for planting. The demand for his polished steel plow convinced him to specialize in farm implements. In the decades before the Civil War, John Deere envisioned a company supplying midwestern farmers with reliable, affordable equipment. He used only high quality, imported steel and resisted pressure to raise prices. At the same time, he won respectful affection from his employees by working alongside them on the shop floor. Upon taking the helm in the 1860s, John's only surviving son, Charles, expanded the Moline factories to increase production, started branch houses in major midwestern cities to speed distribution, and began to transform the company into a modern corporation. The transformation didn't come without difficulties however: Charles found himself battling the Grange, facing threats of labor unions and strikes led by his own employees, and enduring patent suits and blatant thefts of product designs and advertising.

The John Deere Way

Performance that Endures

Author: David Magee

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 240

View: 479

The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company’s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes—and how to achieve it—The John Deere Way is the only way.

John Deere

Author: Jane Sutcliffe

Publisher: Lerner Publications

ISBN:

Category: Juvenile Nonfiction

Page: 48

View: 138

Born in Rutland, Vermont, John Deere served a four-year apprenticeship to a blacksmith and worked in that trade until 1837. The implements being used by pioneer farmers of that day were cumbersome and ineffective for cutting and turning the prairie soil. To alleviate the problem, Deere and a partner, Major Leonard Andrus, designed three new plows in 1838. The plow was so successful that by 1846 Deere and his partner were selling a thousand a year. Deere then sold his interest to Andrus and organized a plow company in Moline, Illinois. After experimenting with imported English steel, he had a cast steel plow made for him in Pittsburgh. By 1855 he was selling more than 13,000 such plows a year. In 1868 his business was incorporated as Deere & Company, which is still in existence today.

John Deere, That's Who!

Author: Tracy Nelson Maurer

Publisher: Henry Holt and Company (BYR)

ISBN:

Category: Juvenile Nonfiction

Page: 40

View: 863

Back in the 1830s, who was a young blacksmith from Vermont, about to make his mark on American history? John Deere, that’s who! Who moved to Illinois, where farmers were struggling to plow through the thick, rich soil they called gumbo? Who tinkered and tweaked and tested until he invented a steel plow that sliced into the prairie easy as you please? Long before the first tractor, who changed farming forever? John Deere, that’s who! Beautiful illustrations—including spectacular landscapes—reflect the time period and bring John Deere's remarkable story to life.

The Complete John Deere

Author: Peter Henshaw

Publisher: Crestline Publishing Company

ISBN:

Category: Transportation

Page: 160

View: 938

For a century, John Deere has been synonymous with powered farming. From its turn-of-the-century debut to today's world-class tractors, John Deere is the leader in its field. This book provides a highly illustrated review of all the great John Deeres, including rare prototypes.Features:, Detailed photography of every significant John Deere model produced., Includes rare prototypes, Oversize trim, excellent value

Pioneer Plowmaker

A Story about John Deere

Author: David R. Collins

Publisher: Millbrook Press

ISBN:

Category: Juvenile Nonfiction

Page: 64

View: 233

In the 1800s, The moist soil of the Midwest would stick to plow blades, stopping the farmers as they plowed. Young blacksmith John Deere knew about the problem, So he designed and built a self-scouring plow. With this small start, he founded the famous farm implement company Deere & Company and started down the road to success.

Kellogg on Branding in a Hyper-Connected World

Author:

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 368

View: 553

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.