The Business of iPhone and iPad App Development

Making and Marketing Apps that Succeed

Author: Dave Wooldridge

Publisher: Apress

ISBN:

Category: Computers

Page: 480

View: 552

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn Analyze your ideas and competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Transform your iOS app into a powerful marketing tool. Build synergy with in-app cross-promotion and social media, and Apple’s Game Center. Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API. Improve usability and implement effective testing. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website. Successfully navigate the App Store submission process. Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iOS App Is Your Most Powerful Marketing Tool Social Inception: Promoting Your Apps Within Apps Money for Nothing: When It Pays to Be Free Monetizing Free Apps with iAd and Other In-App Advertising Opportunities Exploring the Freemium Model with In-App Purchase Testing and Usability: Putting Your Best Foot Forward Get the Party Started! Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iOS App Online Resources for App Research and Marketing

The Business of iOS App Development

For iPhone, iPad and iPod touch

Author: Dave Wooldridge

Publisher: Apress

ISBN:

Category: Computers

Page: 440

View: 340

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

iPhone and iPad Apps for Absolute Beginners

Author: Rory Lewis

Publisher: Apress

ISBN:

Category: Computers

Page: 336

View: 233

The iPhone is the hottest gadget of our generation, and much of its success has been fueled by the App Store, Apple’s online marketplace for iPhone applications. Over 1 billion apps have been downloaded in the 9 months the App Store has been open, ranging from the simplest games to the most complex business apps. Everyone has an idea for the next best-selling iPhone app—presumably that’s why you’re reading this now. And with the release of the iPad, this demand will just continue to grow. So how do you build an application for the iPhone and iPad? Don’t you need to spend years learning complicated programming languages? What about Objective-C, Cocoa Touch, and the software development kit (SDK)? The answer is that you don’t need to know any of those things. Anybody can start building simple applications for the iPhone and iPad, and this book will show you how. This book takes you to getting your first applications up and running using plain English and practical examples. It cuts through the fog of jargon and misinformation that surrounds iPhone and iPad application development, and gives you simple, step-by-step instructions to get you started. Teaches iPhone and iPad application development in language anyone can understand Provides simple, step-by-step examples that make learning easy Offers videos that enable you to follow along with the author—it’s like your own private classroom

iPhone and iPad Apps for Absolute Beginners, iOS 5 Edition

Author: Rory Lewis

Publisher: Apress

ISBN:

Category: Computers

Page: 552

View: 281

The iPhone is the hottest gadget of our generation, and much of its success has been fueled by the App Store, Apple’s online marketplace for iPhone applications. Over 1 billion apps were downloaded during the nine months following the launch of the App Store, ranging from the simplest games to the most complex business apps. Everyone has an idea for the next bestselling iPhone app—presumably, that’s why you’re reading this now! And with the popularity of the iPad, this demand will just continue to grow. So how do you build an application for the iPhone and iPad? Don’t you need to spend years learning complicated programming languages? What about Objective-C and Cocoa touch ? The answer is that you don’t need to know any of those things! Anybody can start building simple apps for the iPhone and iPad, and this book will show you how. This update of an Apress bestseller walks you through creating your first app, using plain English and practical examples using the iOS 5 software development platform and more. It cuts through the fog of jargon and misinformation that surrounds iPhone and iPad application development, and gives you simple, step-by-step instructions to get you started. Teaches iPhone and iPad apps development in language anyone can understand Provides simple, step-by-step examples that make learning easy, using iOS 5 Offers videos that enable you to follow along with the author—it’s like your own private classroom What you’ll learn Get both yourself and your computer set up for iPhone and iPad application development Start by making small changes to existing applications to build your knowledge and experience before creating your own applications Follow steps in plain English to build simple apps and get them working immediately Style your application so that it looks good and users can easily navigate through it Make use of the iPhone’s touch screen and accelerometer Use shortcuts and cheat sheets to create apps the easy way Who this book is for If you have a great idea for an iPhone or iPad app, but have never programmed before, then this book is for you. You don’t need to have any previous computer programming skills—as long as you have a desire to learn, and you know which end of the mouse is which, you’ll be fine. Table of Contents Before We Get Started Blast-Off! 4 Critical Programs Underneath the Hood Buttons & Labels with Multiple Graphics Switches Storyboards Debugging MapKit

The Art of the App Store

The Business of Apple Development

Author: Tyson McCann

Publisher: John Wiley & Sons

ISBN:

Category: Computers

Page: 336

View: 784

Beginning iPad Development for iPhone Developers

Mastering the iPad SDK

Author: Jack Nutting

Publisher: Apress

ISBN:

Category: Computers

Page: 272

View: 557

It’s in magazines and newspapers, it’s on television and radio, it’s on buses and billboards and pretty much everywhere you look. The iPad is the touchscreen tablet from Apple, representing the next generation of mobile computing. Packed with dozens of new features, the iOS 3.2 SDK enables you to build sophisticated, desktop-quality apps for this exciting new platform. Every iPhone and iPod touch app developer looking to take the next step and move into the iPad arena will want to read this book from cover to cover. Beginning iPad Development for iPhone Developers: Mastering the iPad SDK has all the answers, and you’ll find them presented with the same easy-to-follow style and thorough coverage you've come to expect from titles like Beginning iPhone 3 Development—everything an aspiring iPad developer needs to know to create great apps. Best-selling authors Jack Nutting, Dave Wooldridge, and Dave Mark show iPhone developers how to master all of the iPad-exclusive frameworks and features, which are explained, demonstrated in action, and put through their paces in this comprehensive programming guide. You'll get a detailed understanding of the new feature set and gain every possible advantage in the iTunes App Store. What you’ll learn How to design app interfaces optimized for the iPad by taking advantage of new UIKit features such as Popovers, Split View Controllers, and new Modal Views. How to utilize new graphics functionality, Core Text, Document Sharing, and advanced input methods to build powerful productivity solutions. How to embrace the iPad's superior media capabilities with its new video and display options. How to convert an existing iPhone project into a stand-alone iPad app or a Universal app for both iPhone and iPad users. Who this book is for This book is for all iPhone app developers who want to leverage their skills to create professional apps for the iPad. It includes extensive example projects and the complete source code for Dudel, a full-fledged drawing app for the iPad. Developing iOS 4 Apps? Since many of the new features in iOS 3.2 are also present in iOS 4, this is one of the first books available in print that extensively covers several of the new APIs that iPhone developers are also eager to learn for creating iOS 4-optimized apps. Table of Contents Welcome to the Paradigm Shift Getting Started with iPad Development Exploring the iPhone SDK's New iPad Features New Graphics Functionality Using Core Text Popovers Video and Display Split Views and Modal Modes New Input Methods Working with Documents From iPhone to iPad Additional Resources for iPad Development

iOS App Development Portable Genius

Author: Richard Wentk

Publisher: John Wiley & Sons

ISBN:

Category: Computers

Page: 432

View: 966

The essential skills and technologies needed for iOS development in one handy guide! The unprecedented popularity of iOS devices, such as the iPhone, iPad, and iPod touch, has led to a development boom. If you’re eager to become part of the action, then this is the book for you! Packed with must-have information on iOS development, this handy guide covers Objective-C, Xcode, Frameworks, and sound design principles and explains how to upload an app to the app store and integrate apps with the latest advances that Apple offers developers. The featured tips and tricks will get you up and running and sharpen your skills as an iOS developer. Gets savvy beginning developers started with iOS development while also keeping experienced iOS developers up to date on the latest in this field Features easy-to-follow instructions on the strong and stable iOS platform iOS Development Portable Genius covers all the essentials you need to get started with iOS development today.

Producing IOS 6 Apps

The Ultimate Roadmap for Both Non-Programmers and Existing Developers

Author: UnknownCom Inc.

Publisher: UnknownCom Inc.

ISBN:

Category: Computers

Page: 524

View: 190

Effectively several books bundled into one, written by the entire team of a long-standing app development company, Producing iOS 6 Apps: The Ultimate Roadmap for Both Non-Programmers and Existing Developers makes every effort to provide most anyone with the understanding, recommended tools, and easy to follow step-by-step examples, to learn how to take your app idea from the start to Apple's iTunes App Store. Originally generated from an existing app company's internal and highly-confidential training guide, containing closely guarded app business secrets teaching new employees the business of app design, development lifecycles and methodology. Updated contributions are from the entire staff; development as well as considerable contributions from marketing, management, and even the legal dept. Due to its very nature, this book contains many commonplace and relevant topics to today's app-related business issues, such as the latest "legal landmines" to avoid, modern app design, the latest in code development, and even avoiding programming altogether for app development - all specific to iOS and the App Store. This fully updated, multi-section book spans many chapters covering the relevant topics, including but not limited to the following: The latest software updates: Apple iOS 6 SDK, Xcode 4.5, and many other third-party development alternatives - some of which require simple scripting or no coding at all! The latest hardware updates: Apple iPhone 5, New iPad (3rd gen), and iPod touch (5th gen). Performing market research and analysis for a successful app with a solid business plan, specific to the App Store. Monetizing apps using Ad Networks and Aggregators, such as: Apple's iAd, Google's Admob, and Millennial Media, Jumptap, Smaato, Greystripe, AdWhirl, and MobClix. Authoring apps in both Apple's Xcode 4.5, iOS 6, and Objective-C for iPhone, iPod touch, iPad, as well as Third-Party tools for app creation such as Unity 3D, ShiVa3D, PhoneGap, MonoTouch, Marmalade, Adobe Flash Professional, Adobe Flash Builder (Formerly Flex Builder), Cocos2D, Corona SDK, GameSalad, Titanium Studio, and MoSync - complete with walkthroughs on how to build an app from scratch with optional app-making environments! Learn how to create an app once, and have it simultaneously work on iPhone's iOS, Android, and more! Includes a BONUS detailed Objective-C jumpstart guide, written by our development staff! It provides existing programmers who are familiar with C++, Java, C#, or other languages, with relevant topics such as: designing views, interfaces, images, controls, objects, classes, user input and touch gestures, important frameworks, managing memory, dealing with data types, databases, storage, and more - complete with free example sourcecode! A monster of a book with exceptional value, containing over 500 pages, spanning 40 chapters, split into 6 sections, with 6 appendices! Over 10 pages of detailed ToC, including all of the above, plus: Apple iOS developer program and App Store account creation walkthroughs, cross-platform app development for iOS, Android, Blackberry and many more, app promotion and monetization techniques, pre/post-upload marketing, and suggestions on avoiding "real-life" App Store GOTCHAS to help save time, money, and effort! This "Tome of Knowledge" is a combined effort from an existing iOS development company's entire team who has been in the App Store trenches for years. In effect, it contains hard-learned experiences and previously detailed "secret" app production information, evolved into this complete guide and reference to all things required to deliver apps through the App Store as quickly, painlessly, and profitably, as possible. Both Paperback and eBook editions are available.

iOS App Development For Dummies

Author: Jesse Feiler

Publisher: John Wiley & Sons

ISBN:

Category: Computers

Page: 576

View: 196

If you’ve got incredible iOS ideas, get this book andbring them to life! iOS 7 represents the most significant update to Apple’smobile operating system since the first iPhone was released, andeven the most seasoned app developers are looking for informationon how to take advantage of the latest iOS 7 features in their appdesigns. That’s where iOS App Development For Dummiescomes in! Whether you’re a programming hobbyist wanting tobuild an app for fun or a professional developer looking to expandinto the iOS market, this book will walk you through thefundamentals of building a universal app that stands out in the iOScrowd. Walks you through joining Apple’s developer program,downloading the latest SDK, and working with Apple’sdeveloper tools Explains the key differences between iPad and iPhone apps andhow to use each device’s features to your advantage Shows you how to design your app with the end user in mind andcreate a fantastic user experience Covers using nib files, views, view controllers, interfaceobjects, gesture recognizers, and much more There’s no time like now to tap into the power of iOS– start building the next big app today with help from iOSApp Development For Dummies!

The Next Big Thing

Developing Your Digital Business Idea

Author: Barbara Gottfried Hollander

Publisher: The Rosen Publishing Group, Inc

ISBN:

Category: Juvenile Nonfiction

Page: 64

View: 655

Many of the richest young entrepreneurs in the world have earned their money by developing digital products. Digital products are goods and services that can be stored, used, and delivered in an electronic format. Today, they include a wide variety of products, such as apps, Web sites, blogs, games, and online social networks. Technological advancements—including the continual release of new platforms—provide a growing number of opportunities for young digital entrepreneurs. The author explains how to develop a concept for a digital product that users will love. In addition, chapters cover practical matters involved in creating a start-up, including evaluating the market, writing a business plan, and protecting one's intellectual property. Stories of real-life teen entrepreneurs enliven the text and inspire the reader.