The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
The Business of Being Creative - Starting, Managing and Developing a Design Studio
Author: Greg Branson
Category: Graphic design
The business of design details the what, why and how of running an Australian design business. Written entirely from a local perspective, this is the only Australian book to span all the business skills needed to start, manage and grow a design studio.
"The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations, and working with clients."--Jacket.
Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.
"This book acknowledges the people, energy, and ideas of Unimark International. It clarifies working relationships and illuminated the intellectual and creative achievements of people within the firm. It examines Unimark's focus--some might call it obsession--with design modernism, and discusses the communication and structure that designers imprint upon the environment for everyday use by ordinary people."--Cover back.
The Business of Shipbuilding thoroughly analyses vessel construction, from material receipt and preparation, to final outfitting. It explains the central role of computer technology in the design process, the growing importance of supply chain management for materials and services and the use of subcontractors. Methods of measuring progress, productivity, performance and the need for enforcing standards during construction are also discussed. Through the use of practical examples, The Business of Shipbuilding explains the structure of shipbuilding in Japan, Korea, the European Union, China, Eastern Europe and the Americas and places this in the context of the economic and political climate of each region. Written in a clear and concise style and illustrated throughout with diagrams, charts and plans, The Business of Shipbuilding will be an invaluable reference tool both for experienced shipbuilders and for shipowners, managers, operators, brokers, insurers, lawyers, universities, surveyors and equipment suppliers.
Moving beyond the narrow confines of a “how to” of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which management decisions are made.