The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.
In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If you're looking for a tool to help your students' bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.
"This book acknowledges the people, energy, and ideas of Unimark International. It clarifies working relationships and illuminated the intellectual and creative achievements of people within the firm. It examines Unimark's focus--some might call it obsession--with design modernism, and discusses the communication and structure that designers imprint upon the environment for everyday use by ordinary people."--Cover back.
The Business of Shipbuilding thoroughly analyses vessel construction, from material receipt and preparation, to final outfitting. It explains the central role of computer technology in the design process, the growing importance of supply chain management for materials and services and the use of subcontractors. Methods of measuring progress, productivity, performance and the need for enforcing standards during construction are also discussed. Through the use of practical examples, The Business of Shipbuilding explains the structure of shipbuilding in Japan, Korea, the European Union, China, Eastern Europe and the Americas and places this in the context of the economic and political climate of each region. Written in a clear and concise style and illustrated throughout with diagrams, charts and plans, The Business of Shipbuilding will be an invaluable reference tool both for experienced shipbuilders and for shipowners, managers, operators, brokers, insurers, lawyers, universities, surveyors and equipment suppliers.
Moving beyond the narrow confines of a “how to” of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which management decisions are made.
HOW TO WIN THE FLAT FEE GAME is the third volume in a series of instructional books created just for you, the practicing design professional. This volume is a specific guide to building a flat fee proposal that works for you and your clients. Although I've been using (successfully!) the 15 Step Project Management Strategy for hourly fee contracts for more than 15 years, it's taken a decade to create the same success with a flat fee method of billing. Those of you who are currently using the 15 Steps will be pleased to discover you'll enjoy the same precision and order with this new method. You're not starting over. You're just adding flat fee proposals to your tool kit. HERE'S WHAT'S INSIDE - The 15 STEP Project Management Strategy fully adapted for use with flat fee contracts. Building on the foundation of the Business of Design model, you'll discover a new way of charging for your services using the existing, proven structure that works. - Confidence. You are no longer alone. We'll identify and resolve the problems and challenges that so many of us face when it comes to determining a flat fee for our services. - New estimation methods to ensure your flat fee contract won't leave you flat broke. Whether you're charging by the hour or using a fixed fee method of billing-you deserve to be fairly compensated for your expertise. - Designer Math. Learn effective formulas for calculating a fixed fee. - How to modify your existing Business of Design hourly contract so it works for fixed or flat fee projects.
Unimark International was innovative in expanding boundaries of design, business, and technology in the 1960s and early '70s, sometimes leaping ahead of the norm by many decades. Unimark International deserves recognition for its influence in a specific era of design history, and for the many ideas and achievements - in the United States, Europe, Africa, and South America - that have continuing validity beyond that era and beyond the profession of design. This book acknowledges the people, energy, and ideas of Unimark International. It clarifies working relationships and illuminates the intellectual and creative achievements of people within the firm. It examines Unimark's focus - some might call it obsession - with design modernism, and discusses the communication and structure that designers imprint upon the environment for everyday use by ordinary people.