For all men are persuaded by considerations of where their interest lies... Aristotle's Art of Rhetoric is the earliest systematic treatment of the subject, and it remains among the most incisive works on rhetoric that we possess. In it, we are asked: What is a good speech? What do popular audiences find persuasive? How does one compose a persuasive speech? Aristotle considers these questions in the context of the ancient Greek democratic city-state, in which large audiences of ordinary citizens listened to speeches pro and con before casting the votes that made the laws, decided the policies, and settled the cases in court. Persuasion by means of the spoken word was the vehicle for conducting politics and administering the law. After stating the basic principles of persuasive speech, Aristotle places rhetoric in relation to allied fields such as politics, ethics, psychology, and logic, and he demonstrates how to construct a persuasive case for any kind of plea on any subject of communal concern. Aristotle views persuasion flexibly, examining how speakers should devise arguments, evoke emotions, and demonstrate their own credibility. The treatise provides ample evidence of Aristotle's unique and brilliant manner of thinking, and has had a profound influence on later attempts to understand what makes speech persuasive. The new translation of the text is accompanied by an introduction discussing the political, philosophical, and rhetorical background to Aristotle's treatise, as well as the composition and transmission of the original text and an account of Aristotle's life.
Gustavo Costa reviewing the Italian edition of Vico's Institutiones Oratoriae inNew Vico Studies 9 (1991), has written that Rhetoric is the mainspring of an important trend of Vichian studies which initiated at the beginning of the twentieth century and had its manifestation in John D. Schaeffer'sSensus Communis: Vico, Rhetoric, and the Limits of Relativism (Durham: Duke University Press, 1990), where Schaeffer aptly noted, summing up a long exegetic tradition, Vico was imbued with rhetoric and convinced of its centrality to Western civilization. Unfortunately, the editions of Vico's works published in English have not yet included theInstitutiones Oratoriae, which more or less reflects the lectures on rhetoric given by Vico at the University of Naples, starting with the academic year 1699-1700 and going through 1739-1741. The manual on rhetoric was used in Italy up to the end of the nineteenth century and established the common curriculum in rhetoric to be followed in all Universities. This English edition offers a text of theInstitutiones complete on the base of the four known extant manuscripts. It offers the marginal glosses made by Vico's students, a collection of Vico's phrases and explanations of terms collected by some of the students, a glossary of Latin words and rhetorical terms from the Latin text, and a wealth of information in the commentary.The Art of Rhetoric is the manual for everyone who wants to know what rhetoric is, how it was employed in the forum or the courts, how it could be learned from the classic orators, and how it can be used whenever we speak for convincing, praising or motivating.
For more than two thousand years. Aristotle’s “Art of Rhetoric” has shaped thought on the theory and practice of rhetoric, the art of persuasive speech. In three sections, Aristotle discusses what rhetoric is, as well as the three kinds of rhetoric (deliberative, judicial, and epideictic), the three rhetorical modes of persuasion, and the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others. Here Robert C. Bartlett offers a literal, yet easily readable, new translation of Aristotle’s “Art of Rhetoric,” one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.
Edmund Burke ranks among the most accomplished orators ever to debate in the British Parliament. But often his eloquence has been seen to compromise his achievements as a political thinker. In the first full-length account of Burke's rhetoric, Bullard argues that Burke's ideas about civil society, and particularly about the process of political deliberation, are, for better or worse, shaped by the expressiveness of his language. Above all, Burke's eloquence is designed to express ethos or character. This rhetorical imperative is itself informed by Burke's argument that the competency of every political system can be judged by the ethical knowledge that the governors have of both the people that they govern and of themselves. Bullard finds the intellectual roots of Burke's 'rhetoric of character' in early modern moral and aesthetic philosophy, and traces its development through Burke's parliamentary career to its culmination in his masterpiece, Reflections on the Revolution in France.
Covering a broader range of rhetorical perspectives, "The Art of Rhetorical Criticism" presents a thorough, accessible introduction to rhetorical criticism. Throughout the text, sample essays written by experts in the field provide students with models for writing their own criticism. In addition to covering traditional modes of rhetorical criticism, "The Art of Rhetorical Criticism" presents less commonly-discussed rhetorical perspectives (for example, mythic criticism, framing analysis, and ideographical criticism), exposing students to a broad range of material. Features Each chapter and sample essay is written by a nationally-recognized scholar in that field, ensuring that students are offered the best and most current research for each perspective. Each author comments on his or her writing process to demonstrate the very personal nature of criticism. With this unique emphasis, students will begin to appreciate that writing criticism is an artistic process and not a simple formula. The "Potentials and Pitfalls" feature in each chapter highlights the strengths and weaknesses, pros and cons, of the rhetorical perspective being discussed. Each chapter includes a short, accessible sample essay, written specifically with the student audience in mind, offering students a model of rhetorical criticism for their own assignments.
In this major contribution to philosophy and rhetoric, Eugene Garver shows how Aristotle integrates logic and virtue in his great treatise, the Rhetoric. He raises and answers a central question: can there be a civic art of rhetoric, an art that forms the character of citizens? By demonstrating the importance of the Rhetoric for understanding current philosophical problems of practical reason, virtue, and character, Garver has written the first work to treat the Rhetoric as philosophy and to connect its themes with parallel problems in Aristotle's Ethics and Politics. Garver's study will help put rhetoric at the center of investigations of practice and practical reason.