An Authoritative Guide to International Graphic Symbols
Author: Henry Dreyfuss
Publisher: John Wiley & Sons
"A ready reference aid and an inspiration to designers . All in all the best book now available on symbols." --Library Journal This unparalleled reference represents a major achievement in the field of graphic design. Famed industrial designer Henry Dreyfuss recognized the importance of symbols in communicating more quickly and effectively; for many years he and his staff collected and codified graphic symbols as they are used in all walks of life throughout the world. The result is this "dictionary" of universally used graphic symbols. Henry Dreyfuss designed this sourcebook to be as practical and easy to use as possible by arranging the symbol information within ingeniously devised sections: Basic Symbols represents a concise and highly selective grouping of symbols common to all disciplines (on-off, up-down, etc.). Disciplines provides symbols used in accommodations and travel, agriculture, architecture, business, communications, engineering, photography, sports, safety, traffic controls, and many other areas. Color lists the meanings of each of the colors in various worldwide applications and cultures. Graphic Form displays symbols from all disciplines grouped according to form (squares, circles, arrows, human figures, etc.) creating a unique way to identify a symbol out of context, as well as giving designers a frame of reference for developing new symbols. To make the sourcebook truly universal, the Table of Contents contains translations of each of the section titles and discipline areas into 17 languages in addition to English.
Essential at the drafting table and handy in the field, this one-stop source makes unnecessary the dozens of books and publications, and piles of expensive software, once needed for finding this wealth of information. With this book, you simply flip directly to any needed symbol. Bringing together more than 1,600 distinct drafting and linetype symbols from architecture and engineering, this book provides an unparalleled resource, organized for ease of use.
The contents of this book are mainly based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (ICTVC). This event was initiated at the beginning of the new millennium and has since developed into an internationally respected event. The chapters included in this volume provide evidence of visual communication as an established discipline where critical research informs design practice, printing history lays the foundations for future projects, and professional practice benefits from cross-disciplinary collaborations. The anthology investigates both current and future challenges and priorities in the field of design for visual communication, and will serve to provide a vivid spark to start a discourse in this regard. It will become a working tool and reference point for people interested in studying and researching typography and visual communication.
This "sourcebook is an A to Z treasure trove of facts, stories, and hidden meanings of symbols from cultures around the world. Where does each symbol come from and what does it mean? Learn about Native American hunting symbols, secret alphabets, and coded messages. Find out the true meanings of Indian mudras, the Masonic compass, the Eye of Horus, the Caduceus, and hundreds of other ancient signs. Loaded with over a thousand lush images, this comprehensive sourcebook has everything you need to unlock the secrets of the symbols of our world."--
Before his death at the age of twenty-seven, Jean-Michel Basquiat completed nearly 2,000 works. These unique compositions—collages of text and gestural painting across a variety of media—quickly made Basquiat one of the most important and widely known artists of the 1980s. Reading Basquiat provides a new approach to understanding the range and impact of this artist’s practice, as well as its complex relationship to several key artistic and ideological debates of the late twentieth century, including the instability of identity, the role of appropriation, and the boundaries of expressionism. Jordana Moore Saggese argues that Basquiat, once known as “the black Picasso,” probes not only the boundaries of blackness but also the boundaries of American art. Weaving together the artist’s interests in painting, writing, and music, this groundbreaking book expands the parameters of aesthetic discourse to consider the parallels Basquiat found among these disciplines in his exploration of the production of meaning. Most important, Reading Basquiat traces the ways in which Basquiat constructed large parts of his identity—as a black man, as a musician, as a painter, and as a writer—via the manipulation of texts in his own library.
Design Engineer's Sourcebook provides a practical resource for engineers, product designers, technical managers, students, and others needing a design-oriented reference. This volume covers the mathematics, mechanics, and materials properties needed for analysis and design, with numerous examples. A wide range of mechanical components and mechanisms are then covered, with case studies interspersed to show real engineering practice. Manufacturing is then surveyed, in the context of mechanical design. The book concludes with information on clutches, brakes, transmission and other topics important for vehicle engineering. Tables, figures and charts are included for reference.
The Picture Book takes readers on a journey through our increasingly visual culture--a journey that asks us to consider how technological change has influenced the way we think, the way we see, and the way we communicate. The trend in mass media communication is toward the visual, and even our written language is becoming more and more visually driven. Nontext elements in this book showcase the latest ideas in sending clear messages without words--messages that can be understood universally, by everyone who can see, regardless of the language they speak.
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
Contains more than 2,500 Western signs, arranged into 54 groups according to their graphic characteristics. In 1,600 articles their histories, uses, and meanings are thoroughly discussed. The signs range from ideograms carved in mammoth teeth by Cro-Magnon men, to hobo signs and subway graffiti.
Volume 6 of the set. Gilson on Trademarks, the definitive trademark law treatise, features: • Comprehensive and current treatment of trademark law in the United States, with clear explanations of basic principles and expert discussion of complex issues • Detailed analysis of infringement, trade dress, right of publicity, false advertising, counterfeiting,dilution and trademark law remedies with extensive case citation • Full coverage of domain name registration and protection under U.S. law and the UDRP • More than 450 trademark practice forms on all aspects of USPTO proceedings, complete with drafting guides, practice tips and filing requirements • Practice forms and drafting guides for federal and state trademark litigation, assignments, licenses, recordal with Customs and domain name challenges • Four volumes of legislative history of the Lanham Act, organized by section • Reprint of USPTO's Trademark Manual of Examining Procedure (TMEP) • USPTO's Acceptable Identification of Goods and Services Manual (ID Manual) • USPTO's Trademark Trial and Appeal Board Manual of Procedure (TBMP) The eBook version of this title features links to Lexis Advance for further legal research options.
These volumes convey what daily life is like in the Middle East, Asia and Africa. Entries will aid readers in understanding the importance of cultural sociology, to appreciate the effects of cultural forces around the world.
A Breakthrough Guide to Knitting with Cables and Designing Your Own
Author: Norah Gaughan
Category: Crafts & Hobbies
This guide for the modern knitter presents more than 150 new and innovative cable stitch patterns ranging from basic to complex and offers enlightening insight into how cables are engineered, how knitters can design their own, and how knitters can mix and match cables in a knitting pattern. Teacher, author, and master knitter Norah Gaughan shares her design principles and offers clear cable-making instruction throughout, always in a conversational, easy-to-understand voice that proceeds naturally, as one cable idea leads to the next. Master the art of cable knitting, then test your newfound skills with the 15 garment patterns for wraps, sweaters, and accessories. Also available from Norah Gaughan: Knitting Nature,Comfort Knitting and Crochet: Afghans and Comfort Knitting, and Crochet: Babies and Toddlers.
A multidisciplinary reference of engineering measurementtools, techniques, and applications—Volume 2 "When you can measure what you are speaking about, and expressit in numbers, you know something about it; but when you cannotmeasure it, when you cannot express it in numbers, your knowledgeis of a meager and unsatisfactory kind; it may be the beginning ofknowledge, but you have scarcely in your thoughts advanced to thestage of science." — Lord Kelvin Measurement falls at the heart of any engineering discipline andjob function. Whether engineers are attempting to staterequirements quantitatively and demonstrate compliance; to trackprogress and predict results; or to analyze costs and benefits,they must use the right tools and techniques to produce meaningful,useful data. The Handbook of Measurement in Science and Engineering isthe most comprehensive, up-to-date reference set on engineeringmeasurements—beyond anything on the market today. Encyclopedicin scope, Volume 2 spans several disciplines—MaterialsProperties and Testing, Instrumentation, and MeasurementStandards—and covers: Viscosity Measurement Corrosion Monitoring Thermal Conductivity of Engineering Materials Optical Methods for the Measurement of ThermalConductivity Properties of Metals and Alloys Electrical Properties of Polymers Testing of Metallic Materials Testing and Instrumental Analysis for Plastics Processing Analytical Tools for Estimation of ParticulateCompositeMaterial Properties Input and Output Characteristics Measurement Standards and Accuracy Tribology Measurements Surface Properties Measurement Plastics Testing Mechanical Properties of Polymers Nondestructive Inspection Ceramics Testing Instrument Statics Signal Processing Bridge Transducers Units and Standards Measurement Uncertainty Data Acquisition and Display Systems Vital for engineers, scientists, and technical managers inindustry and government, Handbook of Measurement in Science andEngineering will also prove ideal for members of majorengineering associations and academics and researchers atuniversities and laboratories.
United States. Occupational Safety and Health Administration