SRDS International Media Guide

Business publications, Asia-Pacific/Middle East/Africa




Category: Advertiding media planning


View: 488

Media Management

A Casebook Approach

Author: George Sylvie

Publisher: Routledge


Category: Business & Economics

Page: 432

View: 529

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Dictionary of Marketing Communications

Author: Norman A. P. Govoni

Publisher: SAGE


Category: Business & Economics

Page: 249

View: 398

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

International Business Information

How to Find It, how to Use it

Author: Ruth A. Pagell

Publisher: Greenwood Publishing Group


Category: Business & Economics

Page: 445

View: 305

This reference work describes key international business reference sources and databases and provides the instructive analysis needed to use them. It lists and explains the most important resources - electronic and print - and describes business practice in various regions and countries.

Do-It-Yourself Advertising and Promotion

How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Author: Fred E. Hahn

Publisher: John Wiley & Sons


Category: Business & Economics

Page: 360

View: 852

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Encyclopedia of Business Information Sources

Author: Linda D. Hall

Publisher: Gale / Cengage Learning


Category: Business & Economics

Page: 1314

View: 393

Each updated edition of this detailed resource identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects -- industries and business concepts and practices. Edited by business information expert James Woy.

Going Global: An Information Sourcebook for Small and Medium-sized Businesses

Author: Susan C. Awe

Publisher: Libraries Unlimited


Category: Language Arts & Disciplines

Page: 265

View: 780

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. • Includes chapters on specific aspects of developing and expanding an SME globally, including creating a business plan and building a website • Lengthy bibliographies are included at the end of each chapter, listing and evaluating print and electronic resources for the international SME entrepreneur • A brief glossary defines international trade terms • A helpful index provides additional access points to information resources including authors, titles, and keywords • An appendix of additional resources organized by regions of the world includes many additional resources not described in individual chapters • Takes readers through a step-by-step process, from planning and market analysis to sustaining international trade and using the internet globally

Directories in Print

A Descriptive Guide to Print and Non-print Directories, Buyer's Guides, Rosters, and Other Address Lists of All Kinds




Category: Business


View: 350

Super Searchers Cover the World

The Online Secrets of International Business Researchers

Author: Mary Ellen Bates

Publisher: Information Today, Inc.


Category: Business & Economics

Page: 275

View: 537

This book asks experts to reveal strategies for finding international business information on the Web. Through a series of interviews, exploration of the challenges of reaching outside a researchers area of knowledge is detailed.