Social Media Strategy

A Step-by-Step Guide to Building Your Social Business

Author: Kamales Lardi

Publisher: vdf Hochschulverlag AG


Category: Business & Economics

Page: 108

View: 346

The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.

Social Media Strategy

Marketing, Advertising, and Public Relations in the Consumer Revolution

Author: Keith A. Quesenberry

Publisher: Rowman & Littlefield


Category: Language Arts & Disciplines

Page: 376

View: 516

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

The Executive's Guide to Enterprise Social Media Strategy

How Social Networks Are Radically Transforming Your Business

Author: Mike Barlow

Publisher: John Wiley & Sons


Category: Business & Economics

Page: 224

View: 159

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

Social Media Strategy

Tools for Professionals and Organizations

Author: Phillip G. Clampitt

Publisher: SAGE Publications


Category: Language Arts & Disciplines

Page: 328

View: 255

Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Social Media Strategies – Twitter Follower Relationship Management

Author: Forte Consultancy Group

Publisher: Forte Consultancy




View: 1000

With a significant percentage of B2C companies well established at this point on Twitter, it’s due time they take steps to better understand and take actions around their followers – Follower Relationship Management (FRM) is a method for doing so…

Supercharge Your Social Media Strategies (Collection)

Author: Jamie Turner

Publisher: Pearson Education


Category: Business & Economics

Page: 752

View: 188

3 expert guides to profiting from the latest social and mobile marketing tools and platforms! Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t! From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner