The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
The art of animation layout takes center stage for the first time in this gorgeous, full-color volume. Animation fans and students can finally take a behind-the-scenes peek at the history of layout, the process by which artists plot scenes and stitch together the many elements of animated works. With in-depth text by veteran animator Fraser MacLean, this extraordinary book features previously unpublished art from major studios archives including Warner Bros., Pixar, Walt Disney, and more as well as interviews with some of the biggest names in animation and a foreword by Academy Award winning director Pete Docter. From the genre's earliest pioneers to the digital world of contemporary cinema, Setting the Scene provides an enchanting journey into the history of animation.
Perspectives on Twentieth-Century Theatre Architecture
Author: Alistair Fair
During the twentieth century, an increasingly diverse range of buildings and spaces was used for theatre. Theatre architecture was re-formed by new approaches to staging and performance, while theatre was often thought to have a reforming role in society. Innovation was accompanied by the revival and reinterpretation of older ideas. The contributors to this volume explore these ideas in a variety of contexts, from detailed discussions of key architects’ work (including Denys Lasdun, Peter Moro, Cedric Price and Heinrich Tessenow) to broader surveys of theatre in West Germany and Japan. Other contributions examine the Malmö Stadsteater, ’ideal’ theatres in post-war North America, ’found space’ in 1960s New York, and Postmodernity in 1980s East Germany. Together these essays shed new light on this complex building type and also contribute to the wider architectural history of the twentieth century.
Creating Successful Environments for Babies and Young Children
Author: Sally Featherstone
Publisher: A&C Black
This book explores the importance of the environment in the Early Years and its effect on learning and emotional development. It provides examples of excellent settings for learning as well as lots of ideas for organisation, planning, displays and making changes. It will inspire practitioners with its full colour photos and practical, easy to follow activities!
Being the first book of the series Setting the Scene for Success is, like the name implies, helping you to set the framework and basic strategies forth for becoming successfull in corporate world. The book is intended to provide you food for thought and some easy-to apply basic techniques which will enable you to reshape your capabilities of being successful. At the same time it leaves some aspects partially uncovered to facilitate your mind-boggling journey.The book is more of discussion than scientific description and is intentionally put in light and easily readable language, just perfect in lenght and style for in-flight entertainment between DFW and NY.http://haviabooks.com
This highly practical book shows how staff in early years settings can implement simple changes to make positive behaviour a reality for all. Based on his vast experience in the field, the author provides an array of positive behaviour strategies that can be successful with the widest variety of children, whatever the reason for their behaviour. Designed to appeal to and be accessible for all early years practitioners, this book includes strategies and advice on: how to structure learning environments to encourage positive behaviour providing equality of opportunity, and responding to individual needs teaching emotional literacy working in partnership with parents positive strategies for working with children with autism, ADHD, or withdrawn or distressed children. Supported by extensive case studies, photocopiable material and pro formas, this book will be essential reading for early years workers in a wide variety of settings, as well as students studying childcare at NVQ or degree level.
Caring for a child with complex mental health needs affects the entire family. This book provides detailed case studies to illustrate the model used by the Croft Child and Family Unit to help these children and their families. Using a multi-disciplinary approach , the interventions produce positive changes to these children.