Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.
One shocking afternoon, computers around the globe shut down in a viral catastrophe. At sixteen-year-old Adam Daley's high school, the problem first seems to be a typical electrical outage, until students discover that cell phones are down, municipal utilities are failing, and a few computer-free cars like Adam's are the only vehicles that function. Driving home, Adam encounters a storm tide of anger and fear as the region becomes paralyzed. Soon—as resources dwindle, crises mount, and chaos descends—he will see his suburban neighborhood band together for protection. And Adam will understand that having a police captain for a mother and a retired government spy living next door are not just the facts of his life but the keys to his survival, in The Rule of Three by Eric Walters.
Adam has killed again. It had to be done, part of him knows that, but it changes a person. It can certainly change a teenager who's already grown up too quickly, too harshly, in the wake of the catastrophic global blackout five months ago. In the name of safety and survival, Adam and his neighbors have turned their middle American suburban neighborhood into a fortress, defending against countless enemies. Adam wants to hope, wants to be what his girlfriend Lori wants him to be—but there's always a threat tugging at the edges of his consciousness.What's lurking in the dark is a greater danger than ever before: somebody who wants to destroy the Neighborhood and stop their strategic alignments with other powerful enclaves. More than that, though, it's personal: this somebody wants to destroy Adam. And he knows his prey is already wounded. Soon, the hunted becomes the hunter . . . and Adam hates himself for what he will have to do. Because sometimes even the dark is not cover enough for things that would never happen in the light.
Provoked by yet another argument with his rival, Ian sets out to prove he's capable of serious black magic by summoning a demon. Instead of a hulking, red-skinned brute, however, he winds up with the handsome incubus Alistair. Now, Ian must cope with a wily and seductive matchmaker who insists his rival may be more than just an adversary.
From the NYT and USA Today bestselling author of the Ecstasy Spa series comes a tale about how one summer break can transform the rest of your life. When Shana's boyfriend dumps her for a busty blonde, she's left feeling adrift. Luckily, her two sexy kayaking instructors, Jag and Nolan, are willing to help her forget the past. As the men introduce her to new kinky pleasures, Shana regains her self-confidence and begins to feel whole once more. Unfortunately, the more of herself she gives, the more the men pull away. While their physical intimacy is great, she longs for something more. Can she put aside her insecurities and convince them she's ready for more than a casual fling? Jag and Nolan share a deep, emotional commitment and wouldn't dream of letting anyone come between them--that is, until they meet Shana. The more time they spend with her, the more they bend their 'keep things physical' policy. As their kayaking trip comes to a close, the men must put aside their jealousy and reevaluate their rules on women, or risk losing Shana forever. Note: This book is a stand-alone story.
Alex has always been the Actor with-a-capital-A in the Reel family, and middle-sister Stevie has always been content behind the scenes. But when the school play turns out to be a musical, Stevie decides that she’s tired of being the Sensible One. Maybe, for once, she’d like to be in the spotlight! Soon the dueling divas—with little sister Joey egging them on—are in a fierce competition to see who has what it takes to play the Princess. Has Stevie broken the rules by going for what she wants, or will it be Alex who hands down the biggest betrayal of all?
Download the first five chapters of The Rule of Three, the first book in a thrilling adventure series by Eric Walters! One shocking afternoon, computers around the globe shut down in a viral catastrophe. At sixteen-year-old Adam Daley's high school, the problem first seems to be a typical electrical outage, until students discover that cell phones are down, municipal utilities are failing, and a few computer-free cars like Adam's are the only vehicles that function. Driving home, Adam encounters a storm tide of anger and fear as the region becomes paralyzed. Soon—as resources dwindle, crises mount, and chaos descends—he will see his suburban neighborhood band together for protection. And Adam will understand that having a police captain for a mother and a retired government spy living next door are not just the facts of his life but the keys to his survival.
After sixty-six days of a catastrophic global blackout, life in the suburbs is not what it used to be for Adam and his fortified neighborhood of Eden Mills. Although an explosive clash has minimized one threat from outside the walls, Adam's battle-hardened mentor, Herb, continues to make decisions in the name of security that are increasingly wrenching and questionable. Like his police chief mom and others, Adam will follow Herb's lead. But when the next threat comes from an unexpected direction, nobody is ready for it. And someone is going to pay the price—because of Adam's mistakes and mistaken trust.