Review of Marketing 1981

Author: Ben M. Enis

Publisher: Marketing Classics Press

ISBN:

Category: Business & Economics

Page:

View: 205

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Author: Michael Levy

Publisher: Springer

ISBN:

Category: Business & Economics

Page: 681

View: 114

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing Budgeting (RLE Marketing)

A Political and Organisational Model

Author: Nigel Piercy

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 538

View: 151

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

Marketing in the Third World

Author: Erdener Kaynak

Publisher: Psychology Press

ISBN:

Category: Business & Economics

Page: 126

View: 964

Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.

Effective Management in Practice

Analytical Insights and Critical Questions

Author: Robin Wensley

Publisher: SAGE

ISBN:

Category: Business & Economics

Page: 248

View: 953

Electronic inspection copies are available for instructors In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice. Packed with diagrams, anecdotes and examples which bring the book to life, Effective Management in Practice: - clearly presents a wide range of management tools, techniques and theoretical insights in just the right amount of depth for current and future managers - illustrates the need for a balanced approach, emphasizing the importance of the questioning process in clarifying the nature of action proposals and any underlying assumptions - eschews any approach which advocates one right way but at the same time encourages a greater appreciation of practical issues through analysis and theory Students of management, academics and any practitioner interested in exploring a range of different approaches to management will enjoy and treasure this book.

Agriculture Decisions

Decisions of the Secretary of Agriculture Under the Regulatory Laws Administered in the United States Department of Agriculture

Author: United States. Department of Agriculture

Publisher:

ISBN:

Category: Agricultural laws and legislation

Page: 392

View: 483

Meta-analysis in Marketing

Generalization of Response Models

Author: John U. Farley

Publisher: Free Press

ISBN:

Category: Business & Economics

Page: 298

View: 524