Public Relations in the Nonprofit Sector

Theory and Practice

Author: Richard D. Waters

Publisher: Routledge


Category: Language Arts & Disciplines

Page: 366

View: 832

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Dummies 101

FrontPage 98

Author: Asha Dornfest

Publisher: For Dummies


Category: Computers

Page: 265

View: 773

Explains the basics of the Web publishing program, including crafting Web sites, imaging, and publishing and maintaining a Web site

Advertising For Dummies

Author: Gary Dahl

Publisher: For Dummies


Category: Business & Economics

Page: 336

View: 615

For small businesses, effective advertising can mean the difference between fortune and failure. But if you’re going to throw your money into advertising willy-nilly you might as well just throw it away. And if your business can’t afford a big advertising firm you may have to write your own advertising copy. But could you? Don’t worry, because with Advertising For Dummies, you will! If you need help figuring out which advertising media offers you the most exposure or determining how much you can realistically spend on your advertising budget, then look no further. If you want shortcuts, insights, techniques, and money-saving facts that will get you the most bang for your advertising buck, then this is the book for you. It’s a guide to advertising for the rest of us — people for whom an advertising budget represents an important percentage of gross income and, therefore, must be spent very wisely. Inside you’ll find out how to: Devise a realistic advertising budget Define and position your message Create TV, radio, billboard, and Internet advertising Use “ad-speak” effectively This helpful guide covers every media, from Internet advertising to TV and radio to billboards or newspapers. You’ll master the fundamentals of advertising, learn to generate fresh ideas, and write great ads. You’ll write great press releases and discover the secret to saving money through co-op ads. And there’s more: When and how to hire an ad agency Why people choose one product over another Creating brochures and direct mail pieces Designing an effective, inviting Web site Sticking to a budget The difference between PR and publicity Ten secrets to writing memorable ads Sometimes if you want something done right you have to do it yourself. Advertising For Dummies presents the tips and tricks that advertising professionals use every day to get their message across. Now, you can use those same strategies and tactics to get the word out about your small business — and watch the money roll in!

Macs For Dummies

Author: David Pogue

Publisher: For Dummies


Category: Computers

Page: 432

View: 346

Buying a Mac neatly eliminates most of the hassle, frustration, and annoyance that normally comes with buying a computer. In addition, the modern Macintosh model has everything you need built in: a modem, a CD-ROM, and a glorious color screen (built into every model except Power Macs). Selling a complete computer in one handy bundle isn’t a new idea – but rarely has it all worked together so smoothly. If the Mac is so simple, then who needs a book about it? Well, despite all the free goodies you get with the Mac, a manual isn’t among them. You need somewhere to go when things go wrong or when you want to know what the add-on software does. Macs For Dummies, 7th Edition, is the resource to turn to. This information-packed book is for Aspiring or experienced graphic artists The computer newbie who wants to get to know the Mac The regular Mac user who want to explore the newest features and applications The computer user who is switching from a Windows-based PC to the Mac Anyone who is tired of battling PC viruses (there is only one known virus – easily avoided – that affects Macs!) Macs For Dummies, 7th Edition, is your complete guide to the Mac. Find out how to make movies with iMovie ; build a database with AppleWorks 6; or go wireless with the AirPort Card. Following is a hit list of just some of the things you’ll find in this book: Understanding windows, icons, and folders Getting fast with keyboard shortcuts Hooking up a printer, scanner, digital camera, or PalmPilot Making your way onto the Internet Having fun with e-mail Making your laptop battery last Troubleshooting problems Getting familiar with Mac OS X David Pogue is a Macworld magazine columnist and author of six For Dummies books. His Macs For Dummies, 6th Edition, is the #1 best-selling Mac book in 19 languages.

Fundamentals of Public Relations and Marketing Communications in Canada

Author: William Wray Carney

Publisher: University of Alberta


Category: Business & Economics

Page: 536

View: 595

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Darkness Public Relations

Author: Anton Vuima

Publisher: Litres


Category: Psychology


View: 238

The book Darkness Public Relations is addressed to business owners. The material will also be of interest to professional politicians. You will learn to recognize Darkness PR and give your response to any information impact. Anton Vuima and PR. HELP international project.

Firewalls For Dummies?

Author: Brian Komar

Publisher: For Dummies


Category: Computers

Page: 383

View: 830

Firewalls are a key component to a secure system. Learn to use them effectively to protect your network when connecting to the Internet!

Ethics in Public Relations

A Guide to Best Practice

Author: Patricia J Parsons

Publisher: Kogan Page Publishers


Category: Business & Economics

Page: 208

View: 613

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Healthcare Online For Dummies?

Author: Howard Wolinsky

Publisher: For Dummies


Category: Computers

Page: 360

View: 358

Healthcare Online For Dummies empowers you to search the vast, sometimes confusing, resources of the Internet and find the medical information you need. The Internet and this book won't replace doctors, but Healthcare Online For Dummies will enable you to become an informed partner with your healthcare provider. This book includes sections on online search techniques, wellness, and major illnesses. An extensive directory of health and medical sites lists many of the best sites the Web has to offer.

Marketing Kit for Dummies?

Author: Alexander Hiam

Publisher: For Dummies


Category: Business & Economics

Page: 384

View: 291

This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.