Popular Music as Promotion

Music and Branding in the Digital Age

Author: Leslie M. Meier

Publisher: John Wiley & Sons

ISBN:

Category: Social Science

Page: 216

View: 841

Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Performing Popular Music

The Art of Creating Memorable and Successful Performances

Author: David Cashman

Publisher: Routledge

ISBN:

Category: Music

Page: 198

View: 580

This book explores the fundamentals of popular music performance for students in contemporary music institutions. Drawing on the insights of performance practice research, it discusses the unwritten rules of performances in popular music, what it takes to create a memorable performance, and live popular music as a creative industry. The authors offer a practical overview of topics ranging from rehearsals to stagecraft, and what to do when things go wrong. Chapters on promotion, recordings, and the music industry place performance in the context of building a career. Performing Popular Music introduces aspiring musicians to the elements of crafting compelling performances and succeeding in the world of today’s popular music.

The Routledge Companion to Advertising and Promotional Culture

Author: Matthew P. McAllister

Publisher: Routledge

ISBN:

Category: Social Science

Page: 464

View: 810

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

Billboard

Author:

Publisher:

ISBN:

Category:

Page: 98

View: 416

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Media and Popular Music

Author: Peter Mills

Publisher: Edinburgh University Press

ISBN:

Category: Music

Page: 192

View: 905

A study of the relationships between music and contemporary media.

Continuum Encyclopedia of Popular Music of the World

VolumeII: Performance and Production

Author: John Shepherd

Publisher: A&C Black

ISBN:

Category: Music

Page: 682

View: 945

Edited by distinguished scholars in the field of popular music studies, this encyclopedia set is THE authoritative reference guide to popular music from all corners of the globe, the ultimate reference work to do justice to this vibrant subject.

Music in the Market

Author: Don Cusic

Publisher: Popular Press

ISBN:

Category: Music

Page: 189

View: 310

Met reg. - Bibliografie : p. 180-183 Exploration of the relationship of popular music and popular culture, surveys of the money flow, talent acquisition and development, artwork and promotion, the strategies of multinational recording companies as they market music to consumers through media and retailers, artists and management. Marketing of specialty musics, such as classical gospel, jazz, bluegrass, rap and folk.

Gender in the Music Industry

Rock, Discourse and Girl Power

Author: Marion Leonard

Publisher: Ashgate Publishing, Ltd.

ISBN:

Category: Music

Page: 239

View: 640

Leonard addresses core issues relating to gender, rock and the music industry through a case study of 'female-centred' bands from the UK and US performing so called 'indie rock' from the 1990s to the present day. Using original interview material with both amateur and internationally renowned musicians, the book further addresses the fact that the voices of musicians have often been absent from music industry studies. Leonard's central aim is to progress from feminist scholarship that has documented and explored the experience of female musicians, to presenting an analytic discussion of gender and the music industry. In this way, the book engages directly with a number of under-researched areas: the impact of gender on the everyday life of performing musicians; gendered attitudes in music journalism, promotion and production; the responses and strategies developed by female performers; the feminist network riot grrrl and the succession of international festivals it inspired under the name of Ladyfest.

Continuum Encyclopedia of Popular Music of the World Part 1 Media, Industry, Society

Volume I

Author: John Shepherd

Publisher: Continuum

ISBN:

Category: Social Science

Page: 832

View: 148

The Bloomsbury Encyclopedia of Popular Music Volume 1 provides an overview of media, industry, and technology and its relationship to popular music. In 500 entries by 130 contributors from around the world, the volume explores the topic in two parts: Part I: Social and Cultural Dimensions, covers the social phenomena of relevance to the practice of popular music and Part II: The Industry, covers all aspects of the popular music industry, such as copyright, instrumental manufacture, management and marketing, record corporations, studios, companies, and labels. Entries include bibliographies, discographies and filmographies, and an extensive index is provided.

Women Icons of Popular Music: Carole King ; Madonna ; Sarah McLachlan ; Joni Mitchell ; Dolly Parton ; Liz Phair ; Bonnie Raitt ; Linda Ronstadt ; Diana Ross ; Patti Smith ; Tina Turner ; Suzanne Vega

Author: Carrie Havranek

Publisher: Greenwood

ISBN:

Category: Popular music

Page: 504

View: 670

Popular music owes greatly to the spirit of rebellion. In all of its diversified, experimental, modern-day micro-genres, music's roots were first watered by good old-fashioned social dissension- its incendiary heights pushed heavenward by radicals and rogue revolutionaries. And perhaps none are more influential and non-conformist than women. Always first in line to give convention a sound thrashing, women in music have penned sonic masterpieces, championed sweeping social movements, and breathed life into sounds yet unimagined. Today's guitar-wielding heroines continue to blaze the trail, tapping reservoirs and soundscapes still unknown to their male counterparts- hell hath no fury like a woman with an amplifier. Women Icons of Popular Music puts the limelight on 24 legendary artists who challenged the status quo and dramatically expanded the possibilities of women in the highly competitive music world. Using critical acclaim and artistic integrity as benchmarks of success, this can't-put-down resource features rich biographical and musical analyses of a diverse array of musicians from country, pop, rock, R&B, soul, indie, and hip-hop. It goes beyond the shorter, less detailed biographical information found in many women in rock compendiums by giving readers a more in-depth understanding of these artists as individuals, as well as providing a larger context-social, musical, political, and personal-for their success and legacy. Among the featured: BLPatsy Cline BLDiana Ross BLAretha Franklin BLJoan Baez BLJanis Joplin BLJoni Mitchell BLCarole King BLPatti Smith BLTina Turner BLMadonna BLTori Amos BLMary J. Blige BLAni DiFranco Highlighted in sidebars throughout are related trends, movements, events, and issues to give readers a broad perspective of the defining moments in music and pop culture history. With discographies, illustrations, and a print and electronic resource guide, Women Icons of Popular Music is a rousing, insightful resource for students and music fans alike.

The Encyclopedia of Popular Music: Grenfell, Joyce - Koller, Hans

Author: Colin Larkin

Publisher:

ISBN:

Category: Popular music

Page:

View: 348

Containing 27,000 entries and over 6,000 new entries, the online edition of the Encyclopedia of Popular Music includes 50% more material than the Third Edition. Featuring a broad musical scope covering popular music of all genres and periods from 1900 to the present day, including jazz, country, folk, rap, reggae, techno, musicals, and world music, the Encyclopedia also offers thousands of additional entries covering popular music genres, trends, styles, record labels, venues, and music festivals. Key dates, biographies, and further reading are provided for artists covered, along with complete discographies that include record labels, release dates, and a 5-star album rating system.

American Popular Music

A Multicultural History

Author: Glenn Appell

Publisher: Schirmer Books

ISBN:

Category: Music

Page: 464

View: 309

Appell (jazz studies, Diablo Valley College) and Hemphill (graduate studies, research, and development, San Francisco State University) offer a textbook for popular music, humanities, or cultural studies courses, organized by the musical influences of particular cultural groups--African American, European American, Latin, Native American and Asian--rather than a strict chronological approach. This is followed by a section tracing modern jazz to hip hop. They survey a broad range of styles, from minstrelsy, blues, hymns, and wind bands to Chicano music, Afro-Caribbean music, bebop, acid jazz, girl groups, folk-rock, the British invasion, R&B, and rock.

Popular Music Studies: Select I

Author: John Shepherd

Publisher: Bloomsbury USA Academic

ISBN:

Category: Music

Page: 450

View: 720

From advertising to zydeco, this volume provides a guide to scholarly literature on the popular music of the world. It covers non-biographical aspects of the field, including genres, the industry, social and cultural contexts, musical practices, geographical locations and theory and method.

Popular Music in Theory

An Introduction

Author: Keith Negus

Publisher:

ISBN:

Category: Music

Page: 243

View: 913

Popular Music in Theory provides a critical introduction to the key theoretical issues which arise in the study of contemporary popular music. This book is organized in a way that shows how popular music is created across a series of relationships that link together industry and audiences, producers and consumers. Starting from the dichotomy between production and consumption which characterizes much work on popular culture, Negus explores the equally significant social processes that intervene between and across the production-consumption divide, examining the ways that popular music is mediated by a series of technological, cultural, historical, geographical and political factors. This broad framework provides signposts to various tracks taken by the sounds and images of popular music, and also highlights distinctive theoretical routes into the study of contemporary popular music. This volume is intended mainly for undergraduate and postgraduate students taking courses in sociology, media and communication studies, and cultural studies. However, it will also appeal to those who enjoy thinking and talking about popular music and who might like to delve a little deeper.

Popular Music

Style and Identity

Author: Will Straw

Publisher: Montréal :$bCentre for Research on Canadian Cultural Industries and Institutions

ISBN:

Category: Musique populaire - Aspect social - Congrès

Page: 323

View: 707

American Popular Music

Author: David Lee Joyner

Publisher: McGraw-Hill Humanities Social

ISBN:

Category: Music

Page: 330

View: 351

This text provides an overview of the four major areas of American contemporary music: jazz, rock, country, and musical theater. Each genre is approached chronologically with the emphasis on the socio-cultural aspects of the music. Readers will appreciate Joyner's engaging writing style and come away with the fundamental skills needed to listen critically to a variety of popular music styles.