Magento ist ein Open Source-Shopsystem, das vor allem durch seine Funktionsvielfalt und Flexibilität beeindruckt. Darüber hinaus ist auf Magento auch dann Verlass, wenn viele Kunden gleichzeitig auf einen Webshop zugreifen, sodass es auch im Enterprise-Einsatz eine gute Figur macht. Dieses Buch richtet sich an Leser, die einen eigenen Webshop aufsetzen und ihren individuellen Vorstellungen entsprechend anpassen möchten. Von der Installation bis hin zur Performance-Optimierung behandelt es alle Aspekte, die für Sie als Shop-Betreiber relevant sind. Die zweite, überarbeitete und erweiterte Auflage des Buches basiert auf Magento 1.5. Einen Webshop aufbauen Die Autoren führen Sie durch die Konfiguration des Shopsystems und zeigen Ihnen, wie Sie Ihren Webauftritt fit für den deutschen und den internationalen Markt machen. Danach geht es ans Herzstück Ihres Shops: Sie lernen, wie Sie Ihren Artikelkatalog aufbauen und ein gezieltes Kunden- und Bestellmanagement betreiben. Die Vielfalt von Magento ausschöpfen Um Ihren Webshop noch attraktiver zu machen, stellt Magento zahlreiche weitere Features bereit. Dieses Buch zeigt Ihnen, wie Sie die Funktionalität Ihres Webshops mit Zusatzmodulen erweitern, die visuelle Gestaltung des Shops mithilfe von Themes anpassen, Multishops einrichten und Mehrsprachigkeit herstellen, Magentos umfassende Marketing-Tools nutzen u.v.m. Social Media und Mobile Commerce Die Einbindung sozialer Netzwerke ist für Shop-Betreiber heute enorm wichtig. Erfahren Sie, wie Magento Sie bei der Integration von Twitter, Facebook & Co. unterstützt und welche Möglichkeiten es bietet, Ihren Shop auf mobile Endgeräte wie das iPhone zu bringen. Performance-Optimierung und Troubleshooting Die Zuverlässigkeit und Performance einer Website sind gerade für Webshops wichtige Erfolgsfaktoren. Erfahren Sie, mit welchen Strategien Sie die Performance Ihres Shops verbessern und eventuell aufkommende Probleme schnell lokalisieren und lösen können.
As online courses proliferate, teachers increasingly realize that they have to connect with their students as they would in face-to-face classes. They have to provide true opportunities for inspirational and meaningful learning, rather than a sterile experience of clicking within a labyrinth of links. With the specific purpose of switching emphasis from the technical issues of online teaching to the human implications of teaching and learning through the Internet, Tisha Bender draws on her extensive research, her training of online faculty, and her own online teaching experience, to create a fresh vision of online pedagogy. Discussion-Based Online Teaching to Enhance Student Learning consists of three parts: Theory Practice Assessment The author shows how she applies learning theories to online discussion-based courses. She presents a wealth of suggestions and techniques, illustrated by real examples, for stimulating and managing online discussion effectively, and for improving teaching practices. The book concludes with methods for assessing the efficacy of online courses. This accessible and comprehensive book offers an engaging and practical approach to online teaching that is rooted in the author's experience and enthusiasm for creating a virtual environment that engages students and fosters their deep learning. This is a book for all educators and administrators in higher education, in any discipline, engaged in, or contemplating offering, online classes that involve discussion or collaborative learning. It is relevant both to faculty teaching a hybrid and face-to-face classes, and courses conducted entirely online.
A detailed analysis of the complex process of providing subject access in online catalogues. The text examines the interaction of the several necessary components, such as the catalogue database, users, hardware and software, and search and retrieval software.
Computers have changed not just the way we work but the way we love. Falling in and out of love, flirting, cheating, even having sex online have all become part of the modern way of living and loving. Yet we know very little about these new types of relationship. How is an online affair where the two people involved may never see or meet each other different from an affair in the real world? Is online sex still cheating on your partner? Why do people tell complete strangers their most intimate secrets? What are the rules of engagement? Will online affairs change the monogamous nature of romantic relationships? These are just some of the questions Professor Aaron Ben Ze'ev, distinguished writer and academic, addresses in this book, a full-length study of love online. Accessible, shocking, entertaining, enlightening, this book will change the way you look at cyberspace and love forever.
Provides an analysis of online news. This book offers insights into debates concerning the ways in which journalism is evolving on the internet, devoting particular attention to the factors influencing its development. It shows how the forms, practices and epistemologies of online news are gradually becoming conventionalized. In this exciting and timely book, Stuart Allan provides a wide-ranging analysis of online news. He offers important insights into key debates concerning the ways in which journalism is evolving on the internet, devoting particular attention to the factors influencing its development. Using a diverse range of examples, he shows how the forms, practices and epistemologies of online news are gradually becoming conventionalized, and assesses the implications for journalism's future. The rise of online news is examined with regard to the reporting of a series of major news events. The topics include coverage of the Oklahoma City bombing, the Clinton-Lewinsky affair, the September 11 attacks, election campaigns, and the war in Iraq. The emergence of blogging is traced with an eye to its impact on journalism as a profession. The participatory journalism of news sites such as Indymedia, OhmyNews, and Wikinews is explored, as is the citizen journalist reporting of the South Asian tsunami, London bombings and Hurricane Katrina.
Proven Strategies and Tested Tactics from the Advertising Research Foundation
Author: Joe Plummer
Publisher: John Wiley & Sons
Category: Business & Economics
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University
This handbook is the first to provide comprehensive, up-to-the-minute coverage of contemporary and developing Internet and online social research methods, spanning both quantitative and qualitative research applications. The editors have brought together leading names in the field of online research to give a thoroughly up to date, practical coverage, richly illustrated with examples. The chapters cover both methodological and procedural themes, offering readers a sophisticated treatment of the practice and uses of Internet and online research that is grounded in the principles of research methodology. Beginning with an examination of the significance of the Internet as a research medium, the book goes on to cover research design, data capture, online surveys, virtual ethnography, and the internet as an archival resource, and concludes by looking at potential directions for the future of Internet and online research. The SAGE Handbook of Internet and Online Research Methods will be welcomed by anyone interested in the contemporary practice of computer-mediated research and scholarship. Postgraduates, researchers and methodologists from disciplines across the social sciences will find this an invaluable source of reference.
This book applies the concept of synchronization to security of global heterogeneous and hetero-standard systems by modeling the relationship of risk access spots (RAS) between advanced and developing economies network platforms. The proposed model is more effective in securing the electronic security gap between these economies with reference to real life applications, such as electronic fund transfer in electronic business. This process involves the identification of vulnerabilities on communication networks. This book also presents a model and simulation of an integrated approach to security and risk known as Service Server Transmission Model (SSTM).
This volume highlights existing issues in online courses and programs and provides strategies for addressing them as the demand for online education continues to grow. Organizational changes caused by greater reliance on technology for teaching and learning are still not fully understood, and many colleges continue to react to change rather than positioning themselves to take advantage of it. As a challenge to that, contributors to this volume use personal narratives and research to discuss how online education continues to lead to organizational, professional, and personal change. Community colleges are at the forefront of the tremendous growth in online programs. Two-year colleges now serve more than half of all online students, and they are poised for continued growth as more adults seek education and retraining. Despite the acceptance, and even expectation, of online services and programs in education, colleges must address existing issues before expanding these. This volume is an indispensable resource in that process. This is the 150th volume of the Jossey-Bass higher education quarterly report series New Directions for Community Colleges. Essential to the professional libraries of presidents, vice presidents, deans, and other leaders in today's open-door institutions, New Directions for Community Colleges provides expert guidance in meeting the challenges of their distinctive and expanding educational mission.