An exclusive short story for World Book Day from one of our bestselling authors. This brilliant comic thriller will have you on the edge of your seat. Albert Rossi has many qualities. He's a man who can spot polyester at a hundred paces. He's the person you'd have on speed dial were you to find yourself at the centre of a tailoring emergency. He has an excellent working knowledge of Bonnie Tyler's back catalogue. These skills are essential to a Gentleman's Outfitter from Eastcote. They are not necessarily on the job description for recruiting an assassin. When Albert hits an unsuspecting pedestrian whilst listening to 'Total Eclipse of the Heart' in his Nissan Micra he is amazed to escape the inevitable knock on the door from the police. Instead he receives a mysterious phone call from a man who sounds surprisingly like Stephen Hawking telling him that his money will be left in the 'usual' place. At that very moment, Albert Rossi decides to change careers. Albert Rossi's life is about to get a whole lot more interesting...
Hatchback (K12 Series) with petrol engines, inc. special/limited editions. Does NOT cover diesel models, C+C Coupe Convertible or facelifted range introduced October 2007. Petrol: 1.0 litre (998cc), 1.2 litre (1240cc) & 1.4 litre (1386cc). Does NOT cover 1.6 litre petrol engines.
This is one in a series of manuals for car or motorcycle owners. Each book provides information on routine maintenance and servicing, with tasks described and photographed in a step-by-step sequence so that even a novice can do the work.
The case explores the similarities and differences between social media campaigns launched by Nissan and by Tata Motors to stimulate sales for models of their cars in India. The Nissan campaign allowed consumers to compete to star with Ranbir Kapoor, a Bollywood star and spokesman for the Nissan Micra, in a short film featuring the Micra as the hero. The Tata campaign launched India's first social streaming show, in which select teams of consumers participated in an Amazing Race-style road trip competition in different regions of the country. Both campaigns made extensive use of Facebook. Students are tasked with evaluating the two campaigns in terms of their fit with the communication objectives of each company and their effectiveness on a variety of metrics. The case includes links to advertisements and other video material. Although the case is written to be used independently, it also would work well in combination with the "Positioning the Tata Nano (A) and (B)" cases. After analyzing the case, students will be able to: -Align and design social media campaigns against a brand positioning -Set clear consumer attitude or behavioral and strategic brand objectives for social media offerings -Use objectives established in advance to create performance metrics for social media programs.