New Media and Visual Communication in Social Networks

Author: K?r, Serpil

Publisher: IGI Global

ISBN:

Category: Computers

Page: 345

View: 868

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

New Media and Visual Communication in Social Networks

Author:

Publisher:

ISBN:

Category:

Page:

View: 589

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Handbook of Research on New Media Applications in Public Relations and Advertising

Author: Esiyok, Elif

Publisher: IGI Global

ISBN:

Category: Business & Economics

Page: 572

View: 728

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN:

Category: Computers

Page: 2012

View: 626

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce

Author: Mentor, Dominic

Publisher: IGI Global

ISBN:

Category: Business & Economics

Page: 439

View: 173

The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this major reference work is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.

Digital Service Delivery in Africa

Platforms and Practices

Author: Ogechi Adeola

Publisher: Springer Nature

ISBN:

Category: Business & Economics

Page: 355

View: 254

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa’s private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.

Universal Codes of Media in International Political Communications: Emerging Research and Opportunities

Emerging Research and Opportunities

Author: Yeromin, Mykola Borysovych

Publisher: IGI Global

ISBN:

Category: Social Science

Page: 209

View: 750

Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and international communications, this book is ideally designed for policymakers, administrators, and government officials.

The Emerald Handbook of Computer-Mediated Communication and Social Media

Author: Jeremy Harris Lipschultz

Publisher: Emerald Group Publishing

ISBN:

Category: Computers

Page: 848

View: 420

Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.

Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN:

Category: Computers

Page: 1378

View: 866

Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals’ identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.

Graphic Intelligence

Drawing and Cognition

Author: Enrico Cicalò

Publisher: Springer Nature

ISBN:

Category: Computers

Page: 75

View: 732

This book demonstrates and discusses the hypothesis that, within the theory of multiple intelligences, graphic intelligence can be isolated and defined as the ability to use graphic skills to solve problems and create products through the integration and coordination of eye, mind and hand, that is, visual perception, thought and graphic representation. Since it is essential to the development of thought in various disciplinary and professional fields, graphic intelligence is considered an intellectual skill that needs to be taught not only in specialist training, but also in general training and at all levels of education, from pre- and primary school to higher education. The book discusses the role of graphic intelligence within the design, scientific, artistic, education and communication disciplines, highlighting how graphic skills are fundamental to enhancing cognitive and imaginative abilities in all areas of training and professional knowledge.