Netnography Unlimited

Understanding Technoculture using Qualitative Social Media Research

Author: Robert V. Kozinets

Publisher: Routledge


Category: Business & Economics

Page: 342

View: 179

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.


Doing Ethnographic Research Online

Author: Robert V Kozinets

Publisher: SAGE


Category: Social Science

Page: 232

View: 638

With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.

Marketing Management

Author: Ramaswamy

Publisher: Tata McGraw-Hill Education


Category: Marketing

Page: 788

View: 343

Brand Mascots

And Other Marketing Animals

Author: Stephen Brown

Publisher: Routledge


Category: Business & Economics

Page: 300

View: 957

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

Meaning and λόγος

Proceedings from the Early Professional Interdisciplinary Conference

Author: Erica Hughes

Publisher: Cambridge Scholars Publishing


Category: Social Science

Page: 260

View: 633

The Early Professional Interdisciplinary Conference was designed to bring together graduate students, post-docs, and lecturers within the first five years of appointment from any of the Humanities, Arts and Social Sciences. Its goals included the facilitation of professional development through interdepartmental idea exchange and collaboration, as well as the application of annual themes to better the understanding of teaching and learning within and between disciplines. This volume brings together approaches from Archaeology, Art History, Assyriology, Cinema, Cultural Anthropology, Egyptology, History, Literary Criticism, Marketing, Medieval Studies, Music, Philosophy, Psychology and Sociology to the theme of “meaning and λόγος.” Topics range from Urartian archaeology, Egyptian religious practice and Roman sculpture to Peppa Pig, brain imaging, heavy metal and the murals of Belfast. Thematic introductions ensure a coherence among and between the various chapters. The word λόγος had many meanings in Ancient Greek: word, opinion, expectation, speech, principle, rhetorical argument, reason, and even meaning. Investigating how the meaning of a word links ideas and affects pedagogical issues began with Herakleitos and continues today. Logos is also the root of the suffix “–logy”, which is used to describe many of the fields in the Humanities and Social Sciences. As such, it provides an appropriate link between the many branches of investigation and scholarship included here.

Research Methods for Leisure and Tourism

Author: A.J. Veal

Publisher: Pearson UK


Category: Business & Economics

Page: 640

View: 293

Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.

Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education

Author: Pelet, Jean-Éric

Publisher: IGI Global


Category: Education

Page: 271

View: 770

With the relevant use of internet technologies such as Web 2.0 tools, e-learning can be a way to teach students anywhere at any time. Quality internet connection and a mobile device, such as a smartphone or tablet, offer students the capacities to grow along with knowledge, lectures, and helpful advice for learning in good conditions. Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education is an essential reference source providing relevant theoretical frameworks and the latest empirical research findings in e-learning and mobile learning in modern higher education and its applications in other professional fields such as medical education. Featuring research on topics such as m-learning, knowledge management technologies, computer graphics, image processing, and web-based communities, this book is ideally designed for professionals and researchers seeking coverage on education, adult education, sociology, computer science, and information technology.

Transcultural Flows of English and Education in Asian Contexts

Author: Tyler Andrew Barrett

Publisher: Rowman & Littlefield


Category: Language Arts & Disciplines

Page: 246

View: 568

This book investigates the “collision” or “synthesis” that occurs between people when cultures are shared and reconstructed in different contexts and result in hybridity. By focusing on transcultural flows the authors acknowledge the hybridity in educational concepts and practices that emerge as a result of relationships and processes that occur inside and outside of the classroom as people and their cultures come together.

Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas

Author: Passarelli, Brasilina

Publisher: IGI Global


Category: Technology & Engineering

Page: 531

View: 841

The way we talk, work, learn, and think has been greatly shaped by modern technology. These lifestyle changes have made digital literacy the new written literacy, where those who are not able to use computers are unable to function and perform everyday tasks. The Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas explores the new ways that technology is shaping our society and the advances it is bringing, along with potential drawbacks, such as human jobs being replaced by computers. This expansive handbook is an essential reference source for students, academics, and professionals in the fields of communication, information technology, sociology, social policy, and education; it will also prove of interest to policymakers, funding-agencies, and digital inclusion program developers. This handbook features a broad scope of research-based articles on topics including, but not limited to, computational thinking, e-portfolios, e-citizenship, digital inclusion policies, and information literacy as a form of community empowerment.

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Author: Dheeraj Sharma

Publisher: Springer


Category: Business & Economics

Page: 331

View: 977

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.​

Introduction to Sociology

Author: George Ritzer

Publisher: SAGE Publications


Category: Social Science

Page: 632

View: 534

Join the conversation with one of sociology’s best-known thinkers. The Third Edition of Introduction to Sociology, thoroughly revised and updated, continues to show students the relevance of the introductory sociology course to their lives. While providing a rock-solid foundation, George Ritzer illuminates traditional sociological concepts and theories, as well as some of the most compelling contemporary social phenomena: globalization, consumer culture, the Internet, and the “McDonaldization” of society. As technology flattens the globe, students are challenged to apply a sociological perspective to their world, and to see how “public” sociologists are engaging with the critical issues of today.

Essentials of Sociology

Author: George Ritzer

Publisher: SAGE Publications


Category: Social Science

Page: 544

View: 936

Essentials of Sociology, adapted from George Ritzer’s Introduction to Sociology, provides the same rock-solid foundation from one of sociology's best-known thinkers in a shorter and more streamlined format. With new co-author Wendy Wiedenhoft Murphy, the Third Edition continues to illuminate traditional sociological concepts and theories and focuses on some of the most compelling features of contemporary social life: globalization, consumer culture, the internet, and the “McDonaldization” of society. New to this Edition New “Trending” boxes focus on influential books by sociologists that have become part of the public conversation about important issues. Replacing “Public Sociology” boxes, this feature demonstrates the diversity of sociology's practitioners, methods, and subject matter, featuring such authors as o Michelle Alexander (The New Jim Crow) o Elizabeth Armstrong and Laura Hamilton (Paying for the Party) o Matthew Desmond (Evicted) o Arlie Hochschild (Strangers in Their Own Land) o Eric Klinenberg (Going Solo) o C.J. Pascoe (Dude, You're a Fag) o Lori Peek and Alice Fothergill (Children of Katrina) o Allison Pugh (The Tumbleweed Society) Updated examples in the text and "Digital Living" boxes keep pace with changes in digital technology and online practices, including Uber, Bitcoin, net neutrality, digital privacy, WikiLeaks, and cyberactivism. New or updated subjects apply sociological thinking to the latest issues including: the 2016 U.S. election Brexit the global growth of ISIS climate change further segmentation of wealthy Americans as the "super rich" transgender people in the U.S. armed forces charter schools the legalization of marijuana the Flint water crisis fourth-wave feminism

Vigilant Innovation

Configuring search and select processes to avoid disruption

Author: Bill Russell

Publisher: Walter de Gruyter GmbH & Co KG


Category: Business & Economics

Page: 184

View: 325

Drawing on over hundred years of research into innovation and an in depth research study, the book brings to life the reality of managing established firms to secure advantage through vigilant innovation approaches in disrupting digital era markets. Exploring how organizations manage new offering development focused innovation across a portfolio of core, adjacent and breakthrough environments, the focus is on the search and select phases of the innovation process, and how established firms identify and validate a range of opportunities. Companies face the paradox of how to establish search and select processes for focal markets, while also setting up routines to sense and respond to disruptive innovation signals from adjacent and more peripheral markets. The book builds on research into peripheral vision, and considers how organizations manage the crucial early stages of a vigilant innovation process. The research project at the heart of the book focused on 10 case companies in the publishing sector. The new frameworks developed by the author were informed by over 60 interviews, the innovation literature and the author’s experience as a researcher, consultant and practitioner.

Mass Media Research

Author: Roger D. Wimmer

Publisher: Cengage Learning


Category: Business & Economics

Page: 496

View: 445

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Internet Communication Technology (ICT) for Reconciliation

Applied Phronesis Netnography in Internet Research Methodologies

Author: Iyad Muhsen AlDajani

Publisher: Springer Nature


Category: Science

Page: 322

View: 554

The book explores Applied Phronesis in internet communication technology and Netnography application, introducing it on Facebook and YouTube usages. It defines two pillars for the research dynamics, “Episteme” and “Techne.” – the know-how, how-to, and the power dynamics. The “Episteme” explores the dynamics of reconciliation in the middle of conflict, Internet communication technologies for transformation, Moderation in Islam, online Deliberative Democracy. The second pillar, “Techne,” is explored through Internet communication technology for the advancement of reconciliation in the middle of a conflict. The book describes the Phronetic Approach in internet research in academic discourse adopting Phronesis “an Aristotelian concept and method defined by Bent Flyvbjerg,” and exploring Netnography for Kozinets, in Mixed-Method research design and applying methodological triangulation in research and testing the hypothesis using qualitative content analysis for Krippendorff, developing a methodological discourse for interdisciplinary research using internet communication technologies as part of understanding big-date, introducing Applied Digital Humanities.

Open Tourism

Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

Author: Roman Egger

Publisher: Springer


Category: Business & Economics

Page: 476

View: 288

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry. First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

Political Internet

State and Politics in the Age of Social Media

Author: Biju P. R.

Publisher: Taylor & Francis


Category: Political Science

Page: 284

View: 360

This book investigates the Internet as a site of political contestation in the Indian context. It widens the scope of the public sphere to social media, and explores its role in shaping the resistance and protest movements on the ground. The volume also explores the role of the Internet, a global technology, in framing debates on the idea of the nation state, especially India, as well as diplomacy and international relations. It also discusses the possibility of whether Internet can be used as a tool for social justice and change, particularly by the underprivileged, to go beyond caste, class, gender and other oppressive social structures. A tract for our times, this book will interest scholars and researchers of politics, media studies, popular culture, sociology, international relations as well as the general reader.

Research Methods for Tourism Students

Author: Ramesh Durbarry

Publisher: Routledge


Category: Business & Economics

Page: 294

View: 485

This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Academically rigorous yet accessible, it uses a systematic step-by-step approach to illustrate the research process and its applications to the tourism industry. Students are presented with numerous examples and case studies, linking theory with practice. The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives. A range of pedagogical features such as discussion questions, practical tips and examples enable students to review the literature, understand models and methodologies, analyse and interpret data (quantitative and qualitative) and ultimately write up their findings. Featuring contributions by a group of academics with expertise in their respective fields, the book provides a comprehensive and engaging introduction to research methods. This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.

Embedded Lead Users inside the Firm

How Innovative User Employees contribute to the Corporate Product Innovation Process

Author: Tim Schweisfurth

Publisher: Springer Science & Business Media


Category: Business & Economics

Page: 221

View: 465

The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs and profit from solutions to these needs (i.e. who exhibit lead user characteristics) in relation to one or more of their employing firm’s products or services. In three subsequent studies I explore, how embedded lead users contribute to corporate innovation. I show which factors foster the lead userness of employees and what characterizes embedded lead users’ behaviors. This holds various implications for firms, e.g. with respect to the integration of user knowledge for innovation.​

SAGE Internet Research Methods

Author: Jason Hughes

Publisher: SAGE


Category: Reference

Page: 1680

View: 193

Historically, social researchers have shown a willingness to exploit new technologies to enhance, facilitate and support their various activities. However, arguably no other technological development has influenced the landscape of social research as rapidly and fundamentally as the Internet. This collection avoids both uncritical embrace and wholesale dismissal by considering some of the key literature in the field of Internet research methods. Volume One: Core Issues, Debates and Controversies in Internet Research introduces themes and issues that run across all four volumes such as: epistemology, ontology and methodology in the online world; access, social divisions and the 'digital divide'; and the ethics of online research. Volume Two: Taking Research Online - Internet Survey and Sampling addresses the range of resources, digital archives and Internet-based data sources that exist online from relatively straightforward and practical guides to such material through to more polemical pieces which consider problems relating to the use, access and analysis of online data and resources. Volume Three: Taking Research Online - Qualitative Approaches considers the broad range of approaches to conducting researching via or 'in' the Internet. The focus is on conventional methods that have been 'taken online', and which in doing so, have become transformed in scope and character. Volume Four: Research 'On' and 'In' the Internet - Investigating the Online World follows logically from that which precedes it in exploring how social research has been 'taken online', not simply through the deployment of existing methods and techniques via the Internet, but in researchers' increasing recognition and investigation of the online world as a sphere of human interaction - a socio-cultural arena to be explored 'from the desktop' as it were.