This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
This cutting-edge new book is the replacement for Folklife and Museums: Selected Readings which was published nearly thirty years ago in 1987. The editors of that volume, Patricia Hall and Charlie Seemann, are now joined by C. Kurt Dewhurst as a third editor, for this book which includes updates to the still-relevant and classic essays and articles from the earlier text and features new pioneering pieces by some of today’s most outstanding scholars and practitioners, to provide a more current overview of the field and addressing contemporary issues. Folklife and Museums: Twenty-First Century Perspectives is a brand new collection of cutting-edge essays that combine theoretical insights, practical applications, topical case studies (focusing on particular subject matter areas and specific cultural groups), accompanied by up-to-date “resources” and “suggested readings” sections. Each essay is preceded by an explanatory headnote contextualizing the essay and includes illustrative photographs.
Words and images come together in this inspiring collaboration between renowned poet Ntozake Shange and Kamoinge Inc., a group of acclaimed photographers whose work documents and celebrates the African-American experience. Collaborations between writers and photographers have provided African Americans with important focus for issues of identity and representation -- or lack thereof -- ever since the first publication of The Sweet Flypaper of Life by Langston Hughes and Roy DeCarava in 1955. Frank Stewart, with his fellow photographers in Kamoinge Inc., and Ntozake Shange -- a longtime fan of photography -- were inspired by this landmark work and committed themselves to continuing the tradition and the artistic conversation into this first decade of this new millennium. In 1963, Roy DeCarava -- renowned photographer and first president of the Kamoinge Workshop -- set the aesthetic and philosophical tone of the group in response to biased representations of African Americans in the media. As image-makers, the Kamoinge members have sought to shed positive light on their subjects, and to demystify Black life in America. With stunning images from such acclaimed photographers as Anthony Barboza, Adger W. Cowans, Ming Smith Murray, andpoems by Ntozake Shange, one of the most accomplished writers of her time, The Sweet Breath of Life is a rich and thought-provoking book, destined to become a classic work of American photography and literature.
Polychromy in Sculpture from Antiquity to the Present
Author: Roberta Panzanelli
Publisher: Getty Publications
Ever since antiquity, sculptors have used colored materials and tints to give a lifelike quality to three-dimensional portraits and statues, yet the term "sculpture" tends to evoke images of white marble. This is the first comprehensive study to examine a broad historical range of sculptors' use of polychromy to enliven figural works. This important volume presents five essays on polychromy in Classical Greek through contemporary sculpture, along with individual discussions of over forty extraordinary works, from Old Kingdom Egypt to the present day--including sculptures whose polychromy has only been recently discovered, analyzed, or reconstructed through advanced technical evaluation. Published to coincide with an exhibition on view in the J. Paul Getty Museum at the Getty Villa from March 6 to June 23, 2008, this catalogue introduces the art lover and specialist alike to many unfamiliar concepts and masterpieces of an alternative history of sculpture. The works are presented not chronologically but in pairings and sequences that inspire insightful connections, tracing aspects of the impulse that through the ages has inspired sculptors to endow otherwise monochrome figures with the color of life.