How Smart Companies Design the Product Around the Price
Author: Madhavan Ramanujam
Publisher: John Wiley & Sons
Category: Business & Economics
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
This book attempts to capture innovation outcomes. The intent is on a holistic assessment of value creation by innovation — the societal value that it delivers to humanity, the economic value that it has the potential to endow to nations, and the monetary value that it provides to innovating firms. With a range of anecdotal examples and empirical analysis, the book endeavours to answer the question: Have investments in innovation paid off? Big data and analytics underpin the development of the book material. The coverage is truly global, accentuating the economic value created by innovation in the technology and pharmaceutical sectors, the two largest bastions of innovation. In addition, it includes numerous examples of successful innovation in global companies while analyzing its economic/financial impact.
Knowing, Proving, and Showing the Value of Innovation and Creativity
Author: Jack J. Phillips
Publisher: John Wiley & Sons
Category: Business & Economics
Innovation is the life blood of practically every organization. Innovation drives growth, development, and prosperity for many organizations and geographical areas. Sometimes, innovation thrives within a certain geographical location or in certain organizations that are known for their innovative approaches. This outstanding new volume will demonstrate how to measure the success of innovation in all types of organizations. In the last decade, there have been tremendous investments in creativity and innovations sponsored by companies, cities, states, countries, universities, NGO’s, and even non-profits. With the magnitude of emphasis on creativity and innovation, the sponsors and key stakeholders will demand to know the value of these programs. The Value of Innovation: Measuring the Impact and ROI in Creativity and Innovation Programs will show step-by-step how to measure the impact and the ROI of innovation and creativity programs. The process collects six types of data: reaction, learning, application, impact, ROI, and intangibles. Data are collected analyzed and reported using a systematic, logic model. Conservative standards create results that are both CEO and CFO friendly. This proven process has been used now in 5000 organizations and this new book adapts the method directly to this critical area of innovation, showing examples and case studies.
Harnessing Innovation, Accelerating Business Success
Author: Melvin B. Greer Jr.
Category: Business & Economics
It’s time to incorporate cutting-edge technologies to enhance your leadership skills and inspire future innovators. Melvin Greer, the founder and managing director of the Greer Institute for Leadership and Innovation in Washington, D.C., takes a fresh look at how to fill the leadership gap in this guidebook to leadership. He demonstrates ways to • rethink assumptions and myths about innovation; • develop leadership habits that lead to high performance; • develop a successful workforce and talent management strategy; and • create a modern innovation pipeline via STEM. We can no longer confine knowledge about information technology to just one department. Just as leaders need to know how to read a profit and loss statement or interpret a balance sheet, they must also understand how technology can impact business strategy. A twenty-first-century leader must understand behavioral, economic, and social shifts in order to capitalize on opportunities and achieve success. Whether you’re an executive, senior manager, a new hire, a teacher, or a student, you must use twenty-first-century leadership if you want to succeed.
Inhaltsangabe:Abstract: Marc Hessen, president of the National Venture Capital Association, stated: The issue of venture capital hits close to home in the technology field, where investors got so badly burned with the dot-com bubble Investors learned their lessons from the poor business models of Internet companies of the late 1990s and early 2000s. Jeffrey Sohl from the UNH verified the situation: Many venture capitalists have placed more stringent demands on the businesses they invest in to show viable business models and the ability to generate revenue. In Web 1.0, you didn't even need to do that. Today, they have to show they have a real company and real customers. They need to show they can make money over time.' The burst of the New Economy bubble was the end of a hype a the begin of the development of more revenue-based business models. But which business models survived the New Economy? Why are eBay an Amazon so successful today? Which success factors have the surviving companies used? Are there similar developments in the Web 2.0? Is the Web 2.0 even a Internet bubble, a hype or the new era of business? The history of the Internet shows the development as even the surviving and fall of new business models during the New Economy. In the first two chapters I analyse the technology and the development of the Internet and the New Economy. Which business models have been developed, which models survived the fall? The result of mistakes made till 2001 could be the experience for a new Internet era: the Web 2.0. What does the term Web 2.0 mean? In the third chapter I examine the technology basics, and in the fourth chapter the different business models. The development of this Internet era is ongoing. To identify successful business models I compare companies with different business models. The comparison is based on the review business model, the financials and the performance of the websites. With the help of software applications it is possible to identify trends. My hypothesis is: Web 2.0 companies have to concentrate more to the market places than to Advertising business models like on Web 2.0 communities; or to include this market places if possible. Inhaltsverzeichnis:Table of Contents: EXECUTIVE SUMMARY2 TABLE OF CONTENTS3 LIST OF ABBREVIATIONS5 LIST OF FIGURES7 LIST OF TABLES9 LIST OF TABLES9 1.INTRODUCTION / OBJECTIVES10 2.METHODOLOGY11 3.MAIN PART12 3.1Internet - a Brief History of the Web12 3.1.1The [...]
A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.
Many would say that innovation is a major driving force in our economy but they would be wrong. Innovation has driven life on earth for about 4 billion years. Thus there is no reason to wonder why it is so very important in all aspects of our lives. As academics we are interested in studying innovation from many different perspectives. But the subject is not only of interest to academics. Both industry and government can obtain distinct advantage from innovation. There is also the public services sector and the NGOs as well. It is essential to remember that innovation is not a solitary activity: it is intensely based on relationships which are a key to its success. Heather Fulford is a leading authority on innovation and she has selected 10 important pieces of research which she believes will be of use to all interested readers. The ten cases and research studies presented in this volume serve to illustrate the reach and scope of innovation. Readers, researchers, teachers and students will find this book very rewarding.