MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
Created through a "student-tested, faculty-approved" review process with feedback from students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today?s learners.
[This book] is a conversation textbook intended for intermediate level college students (fifth or sixth semester) or fourth-year high school students. Each of the nine chapters in this book focuses on a different theme: travel and vacation, acquaintances and friendships, festivals and holidays, superstitions and fairy tales, partnership and family, sport and fitness, school and university, prejudice and foreigners, and recent history. All of the dialogues, articles, and short stories were selected on the basis of current news value, interest, and readability and include authors from the Federal Republic of Germany, the former German Democratic Republic, and Austria. The articles ... are from original sources. The short stories are by established literary figures such as Ludwig Thoma, the Grimm brothers, and Gunther Wallraf, as well as newer authors of popular fiction and non-fiction. [This book] may be used for a conversation course of one semester or an entire year. Its main goal is to facilitate communication and improve grammatical accuracy through small group discussions, role-plays, conversations, and debates. [Cont. in TofC.]