New Serial Titles

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Category: Periodicals

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A union list of serials commencing publication after Dec. 31, 1949.

The Rise and Fall of the Ethnic Revival

Perspectives on Language and Ethnicity

Author: Joshua A. Fishman

Publisher: Walter de Gruyter

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Category: Language Arts & Disciplines

Page: 547

View: 273

CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

National Union Catalog

A Cumulative Author List Representing Library of Congress Printed Cards and Titles Reported by Other American Libraries

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Category: Union catalogs

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The Serials Directory

An International Reference Book

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Category: Monographic series

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View: 918

1990: Includes U.S. and Canadian titles as well as foreign language titles with information on price, frequency, and publisher name/address.

Hispanic Business

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Category: Hispanic American business enterprises

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View: 799

Periodical Directories and Bibliographies

An Annotated Guide to Approximately 350 Directories, Bibliographies, and Other Sources of Information about English-language Periodicals, from 1850 to the Present, Including Newspapers, Journals, Magazines, Newsletters, Yearbooks, and Other Serial Publications

Author: Gary C. Tarbert

Publisher: Detroit, Mich. : Gale Research Company

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Category: Reference

Page: 195

View: 866

Marketing Information

A Professional Reference Guide

Author: Hiram C. Barksdale

Publisher: Georgia State University Press

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Category: Marketing

Page: 473

View: 822

American Reference Books Annual

Author: Bohdan S. Wynar

Publisher:

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Category: Reference books

Page: 826

View: 825

1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.

Directory of Industry Data Sources

The United States of America and Canada

Author: William A. Benjamin

Publisher:

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Category: Canada

Page: 2202

View: 103

"The United States of America and Canada"; beginning with 1983, Western Europe also covered, in vols. 4-5;

Marketing Information

A Strategic Guide for Business and Finance Libraries

Author: Michael R. Oppenheim

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 374

View: 572

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Ulrich's International Periodicals Directory

Author: Carolyn Farquhar Ulrich

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Category: Periodicals

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Vol. for 1947 includes "A list of clandestine periodicals of World War II, by Adrienne Florence Muzzy."