Marketing Research

An Applied Approach

Author: Naresh K. Malhotra

Publisher: Ft Press

ISBN:

Category: Business & Economics

Page: 835

View: 336

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.

Marketing Research

An Applied Approach

Author: Naresh K. Malhotra

Publisher: Financial Times/Prentice Hall

ISBN:

Category: Marketing research

Page: 736

View: 880

This package features coverage of design, data entry, basic statistical analysis, and data display facilities. There is emphasis on qualitative research, and the international and ethic aspects of marketing research.

Marketing Research

An Applied Approach

Author: Thomas C. Kinnear

Publisher:

ISBN:

Category: Data Analysis

Page: 888

View: 483

This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.

Marketing Research

An Applied Orientation

Author: Naresh K. Malhotra

Publisher:

ISBN:

Category: Marketing - Recherche

Page: 890

View: 343

Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the success of the first edition by being current, contemporary, illustrative and user-friendly.

Marketing Research

Author: Jan Wiid

Publisher: Juta and Company Ltd

ISBN:

Category: Business & Economics

Page: 272

View: 318

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.

Marketing Research

An Applied Approach

Author: Donald Sciglimpaglia

Publisher: Macmillan College

ISBN:

Category:

Page:

View: 913