An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies
Author: Michael Farmer
Publisher: LID Publishing
Category: Business & Economics
The advertising industry has reached a critical, even dangerous point in its development – agencies destroy themselves by doing increased work for less money – so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of ‘the real agency problem’. Once the problem is understood, then the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st century breed of ‘mad men’, which outlines the industry problems and encourages agencies and their clients to take action to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
In 1955, Jenny Van Horne was a 21-year-old, naïve Bennington College graduate on her own for the first time in New York City when she met 46-year-old Clement Greenberg who, she is told, is the most famous, the most important, art critic in the world and soon finds herself swept into his world and the heady company of Hans Hofmann, Willem de Kooning, Franz Kline, David Smith, Helen Frankenthaler, among others. Seven months later, as a new bride, Jenny and Clem spend the summer in East Hampton near Jackson Pollock and Lee Krasner, and she feels even more keenly like an interloper in the inner circle of the art scene. A woman disowned by her anti-Semitic family for marrying a Jew, she would develop a deep, loving bond with Clem that would remain strong through years of an open marriage and separate residences. Jenny embodies the pivotal changes of each passing decade as she searches for worlds of her own. She moves from the tradition of wife and mother to rebellion and experimentation; diving into psychoanalysis; the theater world of OOB and the Actors' Studio; and succeeding in business. Throughout, A Complicated Marriage is grounded in honesty and the self-deprecating humor, grace, and appealing voice of its author.
"It's shocking and sinful, and I couldn't put it down!" -Joan Rivers The strange, startling, and utterly fascinating stories behind the world's most notorious celebrity deaths. Was Jayne Mansfield really decapitated? Which manly appendage of Napoleon's was cut off during his autopsy? (And where did it go?) What went to the grave (literally) with River Phoenix, Frank Sinatra, and Princess Diana? Death is fascinating. Just think about the last time you slowed down as you passed the scene of a car accident. When a public figure bites the dust, the curiosity only increases. From Attila the Hun to Marie Antoinette, from Heath Ledger to Anna Nicole Smith, the deaths of the rich and famous spark endless speculation and tabloid fodder. Their lives-and deaths-are grave matters.
From the creator of HBO's The Wire, the classic book about homicide investigation that became the basis for the hit television show The scene is Baltimore. Twice every three days another citizen is shot, stabbed, or bludgeoned to death. At the center of this hurricane of crime is the city's homicide unit, a small brotherhood of hard men who fight for whatever justice is possible in a deadly world. David Simon was the first reporter ever to gain unlimited access to a homicide unit, and this electrifying book tells the true story of a year on the violent streets of an American city. The narrative follows Donald Worden, a veteran investigator; Harry Edgerton, a black detective in a mostly white unit; and Tom Pellegrini, an earnest rookie who takes on the year's most difficult case, the brutal rape and murder of an eleven-year-old girl. Originally published fifteen years ago, Homicide became the basis for the acclaimed television show of the same name. This new edition—which includes a new introduction, an afterword, and photographs—revives this classic, riveting tale about the men who work on the dark side of the American experience.