Macromarketing

Evolution of Thought : Proceedings of the Fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979

Author: George Fisk

Publisher:

ISBN:

Category: Consumer protection

Page: 348

View: 356

The Routledge Handbook of Community Based Tourism Management

Concepts, Issues & Implications

Author: Sandeep Kumar Walia

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 570

View: 442

This Handbook offers an up-to-date and comprehensive overview of core themes and concepts in community-based tourism management. Providing interdisciplinary insights from leading international scholars, this is the first book to critically examine the current status of community-basedtourism. Organised into five parts, the Handbook provides cutting-edge perspectives on issues such as Indigenous communities, tourism and the environment, sustainability, and the impact of digital communities. Part 1 introduces core concepts and methodologies, and distinguishes community products from other tourism and hospitality goods. Part 2 explores communities’ attitudes towards tourism development and their engagement with and ownership of the process. It also delves into the role of community- based tourism, under the influence of governmental policies, in the economic and social development of a region. In Part 3 various management, marketing, and branding initiatives are identified as a means of expanding the tourism business. Part 4 examines the negative impacts of mass tourism and its threats to culture, tradition, identity, the built environment, and natural heritage. In the final and fifth part, future challenges and opportunities for community-based tourism initiatives are considered, and research-based sustainable solutions are proposed. Overall, the book considers engaging local populations in tourism development as a way of building stronger and more resilient communities. This Handbook fills a void in the current research and thus will appeal to scholars, students, and practitioners interested in tourism management, tourism geography, business studies, development policy and practice, regional development, conservation, and sustainability.

Handbook on Ethics and Marketing

Author: Alexander Nill

Publisher: Edward Elgar Publishing

ISBN:

Category: Business & Economics

Page: 456

View: 364

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Continuing to Broaden the Marketing Concept

Author: Dawn Iacobucci

Publisher: Emerald Group Publishing

ISBN:

Category: Business & Economics

Page: 328

View: 956

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

Issues in Marketing: 2013 Edition

Author:

Publisher: ScholarlyEditions

ISBN:

Category: Business & Economics

Page: 212

View: 600

Issues in Marketing / 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Macromarketing. The editors have built Issues in Marketing / 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Macromarketing in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Marketing / 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Review of Marketing 1981

Author: Ben M. Enis

Publisher: Marketing Classics Press

ISBN:

Category: Business & Economics

Page:

View: 749

The Routledge Companion to Marketing History

Author: D.G. Brian Jones

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 464

View: 713

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.