Macromarketing

A Canadian Perspective

Author: Donald N. Thompson

Publisher:

ISBN:

Category:

Page: 326

View: 565

The Daily Plebiscite

Federalism, Nationalism, and Canada

Author: David R. Cameron

Publisher: University of Toronto Press

ISBN:

Category:

Page: 326

View: 815

The Daily Plebiscite offers a multi-faceted analysis of Canada's national unity crisis from the perspective of someone who lived through it all.

Review of Marketing 1981

Author: Ben M. Enis

Publisher: Marketing Classics Press

ISBN:

Category: Business & Economics

Page:

View: 900

The Japanese Industrial System

Author: Charles J. McMillan

Publisher: Walter de Gruyter

ISBN:

Category: Business & Economics

Page: 446

View: 982

Marketing

Critical Perspectives on Business and Management

Author: Michael John Baker

Publisher: Taylor & Francis

ISBN:

Category: Marketing

Page: 712

View: 385

Handbook of Quality-of-Life Research

An Ethical Marketing Perspective

Author: M. Joseph Sirgy

Publisher: Springer Science & Business Media

ISBN:

Category: Social Science

Page: 458

View: 841

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

Macromarketing

Evolution of Thought : Proceedings of the Fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979

Author: George Fisk

Publisher:

ISBN:

Category: Consumer protection

Page: 348

View: 163

Rethinking Marketing

Towards Critical Marketing Accountings

Author: Douglas Brownlie

Publisher: SAGE

ISBN:

Category: Business & Economics

Page: 273

View: 219

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar