Library Marketing that Works

Author: Suzanne Walters

Publisher: Neal Schuman Pub

ISBN:

Category: Business & Economics

Page: 257

View: 403

Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.

Creative Library Marketing and Publicity

Best Practices

Author: Robert J. Lackie

Publisher: Rowman & Littlefield

ISBN:

Category: Language Arts & Disciplines

Page: 204

View: 266

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Marketing Today's Academic Library

A Bold New Approach to Communicating with Students

Author: Brian Scott Mathews

Publisher: American Library Association

ISBN:

Category: Business & Economics

Page: 171

View: 758

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

Community Library Programs That Work

Building Youth and Family Literacy

Author: Beth Christina Maddigan

Publisher: ABC-CLIO

ISBN:

Category: Language Arts & Disciplines

Page: 215

View: 134

A collection of versatile best practices for promoting literacy development by utilizing local community connections in school and public libraries.

Marketing for Special and Academic Libraries

A Planning and Best Practices Sourcebook

Author: Valerie S. Gordon

Publisher: Rowman & Littlefield

ISBN:

Category: Language Arts & Disciplines

Page: 178

View: 246

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Marketing Library and Information Services II

A Global Outlook

Author: Dinesh K. Gupta

Publisher: Walter de Gruyter

ISBN:

Category: Language Arts & Disciplines

Page: 423

View: 165

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Marketing Your Library's Electronic Resources

A How-To-Do-It Manual for Librarians

Author: Marie R. Kennedy

Publisher: American Library Association

ISBN:

Category: Business & Economics

Page: 200

View: 291

It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes Four complete programs from both public and academic libraries A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models Numerous examples of well-executed plans and outcomes

Marketing Your Library

Tips and Tools That Work

Author: Carol Smallwood,

Publisher: McFarland

ISBN:

Category: Language Arts & Disciplines

Page: 231

View: 876

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

A Short-Cut to Marketing the Library

Author: Zuzana Helinsky

Publisher: Elsevier

ISBN:

Category: Language Arts & Disciplines

Page: 108

View: 995

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

Author: IFLA

Publisher: Walter de Gruyter

ISBN:

Category: Advertising

Page: 462

View: 588

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Marketing the Best Deal in Town

Your Library

Author: Nancy Rossiter

Publisher: Elsevier

ISBN:

Category: Language Arts & Disciplines

Page: 236

View: 610

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself Emphasis on creativity and innovation Practical advice from practitioners on what works and what does not

Marketing Library and Information Services: International Perspectives

Author: IFLA

Publisher: Walter de Gruyter

ISBN:

Category: Language Arts & Disciplines

Page: 435

View: 933

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Crash Course in Marketing for Libraries, 2nd Edition

Author: Susan W. Alman

Publisher: ABC-CLIO

ISBN:

Category: Language Arts & Disciplines

Page: 203

View: 957

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. • Provides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations process • Enables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaign • Addresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materials • Describes ways to gather information about the community and identifies factors that affect library use

Strategic Marketing for Libraries

A Handbook

Author: Elizabeth J. Wood

Publisher: Greenwood Publishing Group

ISBN:

Category: Business & Economics

Page: 214

View: 389

Discusses how marketing principles fit into library operations and planning. Stresses market segmentation, marketing opportunity analysis and principles of strategic planning.

Real-life Marketing and Promotion Strategies in College Libraries

Connecting with Campus and Community

Author: Barbara Whitney Petruzzelli

Publisher: Haworth Press

ISBN:

Category: Business & Economics

Page: 192

View: 826

This book "is a 'how-to' guide to marketing and promotional activities that will raise your library's visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn't) when developing, implementing, and evaluating on campus marketing initiatives. You'll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library's users, how to make improvements to meet those needs, and how to communicate those improvements to the users." -- back cover.

Building a Buzz

Libraries & Word-of-mouth Marketing

Author: Peggy Barber

Publisher: American Library Association

ISBN:

Category: Language Arts & Disciplines

Page: 95

View: 604

Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.

Marketing in China

Author: Yonggui Wang

Publisher: Sage Publications Limited

ISBN:

Category: Marketing

Page: 1304

View: 270

Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.

Complete Copyright

An Everyday Guide for Librarians

Author: Carrie Russell

Publisher: American Library Association

ISBN:

Category: Language Arts & Disciplines

Page: 262

View: 524

Through real-life examples, ALA copyright expert Russell illustrates how librarians can be advocates for a fair and balanced copyright law and provides guidance for both common copyright issues and latest trends. She also addresses the intricacies of copyright in the digital world and recent copyright legislation, including the Digital Millennium Copyright Act (DMCA) and the Technology, Education and Copyright Harmonization Act (TEACH).