Religion und Moderne Herausgegeben von Thomas Großbölting, Detlef Pollack, Barbara Stollberg-Rilinger und Ulrich Willems Die Debatten zur »religiösen Pluralität« sind meist von der Annahme getragen, dass die Vielfalt von Religionen ein spezifisch modernes Phänomen ist. Historische Forschungen fördern gleichwohl ein anderes Bild zutage: Religiöse Pluralität erscheint darin nicht als ein Novum der Religionsgeschichte. Wie aber unterscheidet sich die Wirklichkeit religiöser Pluralität in der Antike von der gegenwärtigen Lage? Wie wandeln sich die Vorstellungen von der Gestaltung, der Ordnung religiöser Pluralität? Der Band nimmt Sondierungen in verschiedene Epochen und Religionskulturen vor.
This volume contributes to diversity research within communication studies, taking into consideration the representation and implementation of social and cultural diversity in the public sphere, particularly in the mass media. In the first part, concepts of diversity are outlined with respect to a normative claim. In the second part, the focus lies on particular political decision-making and implementation of diversity measures in media regulation, public diplomacy, and science. The last part presents an analysis of the construction of diversity in internationally traded TV programs. (Series:?Media:?Research and Science / Medien: Forschung und Wissenschaft, Vol. 37) [Subject: Communication Studies, Media Studies]
A seminal inventory of church marketing activities.
Author: Thomas Peters
Publisher: BoD – Books on Demand
Category: Business & Economics
The Roman Catholic Church in Germany is faced with an increasingly pluralistic and secularized society that further precipitates the decline in membership that has been ongoing already since the 1970s through instances of aging population and church leavings, and has been causing at the level of locally and regionally operating parishes and their establishments a growing shortage of personnel and other resources. Here a marketing communication that is based on target group-specific perception can be useful to remedy the situation in that the religious and social offers as well as the personal and media appearance of parishes are adjusted to population groups that credit to their socioeconomic potentials are able to substantially contribute to building social capital in church contexts. Particularly Catholic Academics with high affinity to the Church make their comprehensive individual, professional and financial resources available more frequently and more consistently for voluntary engagements than the majority of the German population. A group that positively engages to great extent is that of those students and Academics who are organized in Catholic student fraternities or associations and their local institutions. A targeted involvement of this small but high-resourced population group in local church activities can be a substantial and existential aid for the Catholic Church in Germany and sustain its further development. This is explored and discussed on the example of the largest academic association in Europe (Cartel Confederation of the Catholic German Student Associations (CV), in German: Cartellverband der katholischen deutschen Studentenverbindungen), and attached specific practical recommendations for parish marketing. The Germany-based research results can be applied to other European countries such as Austria and Switzerland. Furthermore the discussion of results offer a broad range of new perspectives and ideas for church marketing in those countries, which have a living culture of denominational student associations.