Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property.
Protecting Against Chinese, Taiwanese, and Korean Intellectual Property Piracy
Author: Nikkei Microdevices
Publisher: InterLingua Publishing
This is a translation of a report prepared by Nikkei BP, Japan's leading business publisher, describing what large corporations that are doing business with China are doing to protect their intellectual property.
A practical approach to the modern management of intellectualproperty The world has changed significantly in the past decade,resulting in new behavior and practice related to the ownership andmanagement of intellectual property. This book helps executives,attorneys, accountants, managers, owners, and others understand thelegal, technological, economic, and cultural changes that haveaffected IP ownership and management. It provides case studies,practical examples and advice from seasoned and enduringprofessionals who have adopted new and streamlined methods andpractices whether as in-house or outside counsel, or serviceproviders. Provides a practical yet global approach to corporate IPmanagement Serves as a resource for in-house and outside counsel,executives, managers, accountants, consultants and others atmid-size and large corporations Helps professionals navigate the numerous new challenges thathave changed the ways in which intellectual property is obtainedand managed Details the latest trends in valuation, exploitation, andprotection of intellectual property Extensive coverage of the legal, financial, accounting andgeneral business aspects of intellectual property The combined expertise of lawyers, accountants, economists andother business professionals Timely and relevant in view of the global economic recessionamidst rampant technological development, this book offers newsolutions, practices, policies and strategies as a result ofchanges in economies and markets, laws, globalization, environment,and public perception.
Lincoln Law School of San Jose Intellectual Property Series presents "Introduction to Intellectual Property Strategy." This textbook is intended to be read in conjunction with the accompanying course. Each segment corresponds with an accompanying video section to further expound upon the provided material. Note that purchase of the book does not grant access to the video content that accompanies the book. The book provides an overview of intellectual property, including patents, copyrights, trademarks, and trade secrets, as well as use of IP, and monetization avenues.
The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Third Edition, it includes a new chapter on Valuation of Intellectual Property and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and multiple choice questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text very valuable. KEY FEATURES : Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. Treats IPRs and Cyber Space and Pharmaceutical sector in separate chapters. Classifies systems in practice for various IPs. Provides IPRs legal provision in Indian context. Includes a comprehensive glossary of important terms.
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
This book is an essential tool for understanding the range of IP investment strategies - and how companies unlock value and profit from it. It provides a valuable tutorial for businesspeople, entrepreneurs, analysts, and dealmakers seeking better to understand, with clear examples, the components of different IP categories and their value-creating applications.
Fully revised new edition that completely covers intellectual property law—and many related issues—for engineers, scientists, and entrepreneurs This book informs engineering and science students, technology professionals, and entrepreneurs about the intellectual property laws that are important in their careers. It covers all of the major areas of intellectual property development and protection in non-legalistic terms that are understandable to technology and science professionals. New material includes a comprehensive discussion on the American Invents Act (AIA), coverage of many new high-profile topics, such as patent protection the mobile communications industry, and a new chapter on "The Future of Technology, Engineering, and Intellectual Property." Now in its second edition, Intellectual Property Law for Engineers, Scientists, and Entrepreneurs enables inventors and creators to efficiently interface with an intellectual property attorney in order to obtain the maximum protection for their invention or creation, and to take steps to ensure that that invention or creation does not infringe upon the intellectual property rights of others. It includes patent, trade secret, mask work, and cybersquatting legal and procedural principles. The book also shows readers how to properly use new vehicles of intellectual property protection for novel software, biotech, and business method inventions. Additionally, it examines trademark protection for domain names, and other ancillary matters that fall within the genre of intellectual property protection. This informative text: Covers all of the major areas of intellectual property development and protection in clear, layman’s terms so as to be easily understood by technology and science professionals Provides detailed outlines of patent, trademark, copyright, and unfair competition laws Offers essays on famous and noteworthy inventors and their inventions—and features a copy of the first page of patents resulting from these inventors’ efforts Covers many new high-profile cases covering patent protection within the mobile communications industry Intellectual Property Law for Engineers, Scientists, and Entrepreneurs, Second Edition is an excellent text for graduate and undergraduate engineering students, as well as professionals and those starting a new technology business who need to know all the laws concerning their inventions and creations.