The Innocent Recipe Book for Filling Your Family with Good Stuff
Using ingredients that are super rich in specific nutrients and other good stuff to keep your little ones nice and healthy, from food for bears, to broccoli trees and secrets feasts, this book is packed full of great food and drinks perfect for picky eaters and growing appetites.
We started making smoothies in 1999. On that first day we sold twenty-four bottles, and now we sell over 2 million a week, so we've grown since then. This book is about the stuff we've learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff we've got right and the stuff we got wrong, and about squirrels . . . and camping . . . and doing the right thing. We thought we'd write it all down in a book so we don't forget any of it, and to maybe help other people too. We started innocent from scratch, so we've learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people clever than us. And some stuff we just got lucky on. But all of it, the good the bad and the useful, is in here. Plus, perhaps our mums will finally believe us when we tell them we haven't rung home for a while because we've been a bit busy these past few years.
Essay from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Swansea University, language: English, abstract: According to their website Innocent Drinks make 200 million in sales each year. That they are so dominant in the European smoothie and soft drink market and the market’s leading smoothie brand in the United Kingdom may also result from their distinctive marketing strategy and their unconventional methods of selling their drinks and the associated experience for the consumers (see Simmons, 2011:12), which is conveyed through recipe books, many charity projects, experiential marketing with an own festival and with nature-oriented decorations of the company’s vans, their rule book and the brand message.
The inside story of Innocent told from the outside
Author: John Simmons
Publisher: Marshall Cavendish International Asia Pte Ltd
Category: Business & Economics
Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK’s fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy.
With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.
The Journey to Leadership Through Strategic Thinking
Author: Bob Gorzynski
Publisher: Management Books 2000
Category: Business planning
The world as we know it is changing rapidly and beyond recognition. To move towards a 'world that works for all' will require a profound shift in the way that we think - and the capacity for each one of us to become a leader in initiating change in our own lives, businesses and communities to begin to live in long-term sustainable harmony with the world around us. "The Strategic Mind" provides a framework for developing a deeper, more holistic form of thinking using seven core disciplines: know your own story; think small; go slowly; serve others; reflect; be simple; and, dream. Packed with examples and case studies from the very large (BP, Amazon, Apple) to the very small, the book provides both theoretical insight and practical guidance for the 21st-century manager wanting to develop a sustainable business strategy, responsive to the needs of the wider community as well as to the needs of shareholders, employees, customers, suppliers, and business partners.
Packaging design became established as a specialist discipline in the 1960s, yet few books have been published that offer sound practical advice for students. Now Bill Stewart describes the whole design process from concept creation to production, including the all-important considerations of brand development and the designer's obligations and responsibilities to the environment. The methods described mirror the design process widely adopted commercially, ensuring a relatively painless transformation from student to design practitioner. This introduction to the subject is illustrated by a wide range of packaging examples and also includes useful tips and ideas for the designer. Concluding with a chapter on careers advice, the book will be of interest to all students involved with packaging, whether their specialism is structural or graphic design, product design, marketing, or consumer behavioral studies.
This accessible and entertaining introduction to Scandinavian food contains over 80 recipes to try at home, developed by Bronte Aurell, owner of the popular ScandiKitchen Cafe in London’s bustling West End.
Discover the essence of hygge as revealed by Brontë Aurell, Danish owner of London’s ScandiKitchen
Author: Bronte Aurell
Publisher: Ryland Peters & Small
Discover the essence of hygge as revealed by Brontë Aurell, Danish owner of London’s ScandiKitchen in this honest and thoughtful guide, which also features some of her favourite recipes from her books, The Scandi Kitchen and Fika & Hygge, to help you enjoy a ‘hyggelig’ time.
Comforting cakes and bakes from Scandinavia with love
Author: Bronte Aurell
Publisher: Ryland Peters & Small
A follow-up to the successful 'The ScandiKitchen' (published September 2015), this new book from Brontë Aurell features over 60 recipes for cakes, bakes and treats from all over Scandinavia. From indulgent cream confections to homely and comforting fruit cakes and traditional breads, sweet buns and pastries.
Brontë Aurell, owner of the ScandiKitchen Café in London, brings her famous flair to over 65 Scandinavian-style recipes that perfectly capture the joy of summer eating. In the warmer months we crave food that is lighter and nourishing. Scandinavians do summer food so well—wholesome, flavorsome, simple yet sumptuous to look at—it is the essence of "lagom" or balance, with everything in moderation. For some Scandi balance into your summer meals try tempting breakfasts such as Cinnamon Bun French Toast. Sharing plates such as Smoked Mackerel Rillettes with Rye Crisps are ideal for grazing, while satisfying larger plates include Danish Plaice with Remoulade. All-important cake and fika include a Midsommer Strawberry Cake, and a classic Sourdough Rye is on offer in the breads chapter. Delicious desserts include a Swedish Mess with Cloudberries. Also included are Brontë’s fascinating insights into Scandinavian summer traditions and celebrations.
WARNING: side effects include clarity of mind, weight loss, self-appreciation, and the desire to wink at innocent bystanders. Founder of The Squeeze Juice, Karliin Brooks serves up more than one hundred juice and vegan food recipes—with a dose of fun and hip RAWnchy-ness like no other. Cleanse your mind of all the outdated granola clichés you may have about livin’ raw, and get ready to feel good (and yes, look even better!). The Squeeze features more than one hundred juice and snack recipes, along with completely customizable cleanses for you to choose from. Karliin’s nutrient-packed, lip-smacking juice recipes such as “I Have a Heart-On” and “Kale the Pain Away” are bound to get your blood pumping in all the right ways. And there’s snacks! “Jalapeño (Dirty) POPS,” “I Want Candy,” and “Raspberry-Chia Fruit Roll Up” are totally raw, vegan, and comforting parts of your detox. From three days to twenty-eight days, and everywhere in between, you’ll be able to follow a cleanse that makes sense to you regardless of your body type, experience, and level of knowledge. And don’t worry, The Squeeze squad has your back. For the more advanced raw babes out there, there are new recipes organized into six categories that are sure to satisfy you. Karliin strongly believes that “diets” (ewww) don’t work, so instead she will teach you how to adopt new habits to help you live happy and healthy.
A Practical Workout to Gain and Retain Brand Leadership
Author: David Taylor
Publisher: John Wiley & Sons
Category: Business & Economics
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".
Brontë Aurell shares her love of home baking and welcomes you to experience the warmth of her kitchen with this comforting collection of bakes and treats from Scandinavia. From a batch of buns to a show-stopping Othello layer cake, Brontë’s recipes inspire the feelings of pure delight that baking at home can bring. Try Brontë’s Daim Cookies—wonderfully gooey and filled with pieces of chocolate-coated almond toffee. The Trays and Rolls chapter includes super-soft Rye Flat Rolls and Lemon and Blueberry cake. Try one of the Everyday Cakes such as Mamma Lena’s Apple Pie or Tosca cake, a love story between almonds and buttery caramel. Brontë introduces Fancy Fika and Celebration Cakes including a truly delicious Rye Layer Cake with Cherries or the indulgent Mini Licorice Pavlovas, Cremelinser, and Éclair with Marzipan. There are recipes for buns, breads, and crispbreads, as well as a host of treats sure to fill you with all the joy of home baking.