Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine books, and countless hours of consulting work to his credit. An authority in the area of marketing strategy and distribution systems, Professor Lusch has published 15 books. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne and Lusch bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style filled with pictures and exhibits. It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be fun, exciting, challenging, and rewarding. This excitement arises from selecting a merchandise assortment at market, determining how to present the merchandise in the store, developing a promotional program for the new assortment, or planning next season's sales -- all in an ever-changing economic environment. And the reward comes from doing this better than the competition. Helping students achieve their personal bests, RETAILING includes a thorough in-text study guide, which includes review questions, writing and speaking exercises, cases covering the gamut of retail operations, a computer spreadsheet case involving a small retail shop, and more. In addition, Planning Your Own Retail Business exercises give students experience grappling with the challenges managers/owners face in day-to-day operations, allowing readers to see firsthand the financial impact of retail decisions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
For 60 years, Bob Vereen has been a participant in-and observer of-the hardware industry, both in the U. S. and abroad. He ran a wholesale merchandising group, edited the industry's leading magazine for 30 years, founded a daily newspaper covering the National Hardware Show(r) as well as an international magazine called Worldwide Hardware, managed the Home Center Institute for a while, managed a trade association, the Worldwide DIY Council for 20 years and continues to be active in it currently. He was a key executive with the National Retail Hardware Association for decades, retiring in 1987 as senior vice president. He claims to have visited more than 10,000 hardware stores, lumberyards and home centers-which is probably understated. He continues to observe and write about the industry for a number of international hardware/home center publications.
From the colonial era to the present day, small businesses have been an integral part of American life. First published in 1991 and now thoroughly updated, this study explores the central but ever-changing role played by small enterprises in the nation's economic, political and cultural development.
Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years' experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. ? Expert author with a high industry profile ? Practical, hands-on steps on how to build a successful retail business ? Up-to-date information on the retail market