Groundswell, Expanded and Revised Edition

Winning in a World Transformed by Social Technologies

Author: Charlene Li

Publisher: Harvard Business Press

ISBN:

Category: Business & Economics

Page: 352

View: 280

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

My Grandma Loves This!

100 Interesting Factoids about Groundswell, Expanded and Revised Edition

Author: William Frilling

Publisher: Lennex

ISBN:

Category:

Page: 44

View: 714

In this book, we have hand-picked the most sophisticated, unanticipated, absorbing (if not at times crackpot!), original and musing book reviews of "Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies." Don't say we didn't warn you: these reviews are known to shock with their unconventionality or intimacy. Some may be startled by their biting sincerity; others may be spellbound by their unbridled flights of fantasy. Don't buy this book if: 1. You don't have nerves of steel. 2. You expect to get pregnant in the next five minutes. 3. You've heard it all.

Groundswell

Winning in a World Transformed by Social Technologies

Author: Charlene Li

Publisher: Harvard Business Press

ISBN:

Category: Business & Economics

Page: 332

View: 694

Description of the phenomenon groundswell, a social trend in which people use technologies to get things they need from each other instead of from companies, and how to turn the force of customers connecting to the advantage of companies.

The Financial Times Guide to Business Networking

How to use the power of online and offline networking for business success

Author: Heather Townsend

Publisher: Pearson UK

ISBN:

Category: Business & Economics

Page: 272

View: 861

‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’ Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute 'This practical and easy-to-read book will quickly get you the results you need from your network.' Charlie Lawson, BNI UK and Ireland national director ‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’ Andy Lopata, author of Recommended and And Death Came Third Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want. The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites. Successfully combine online and offline networking techniques Develop the best networking approaches and behaviours Make a great first impression, build rapport and generate strong business relationships Talk to the right people, have productive conversations and effectively work a room

Marketing with Social Media

A LITA Guide

Author: Beth C. Thomsett-Scott

Publisher: American Library Association

ISBN:

Category: Computers

Page: 178

View: 395

Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.

Technology, Society and Sustainability

Selected Concepts, Issues and Cases

Author: Lech W. Zacher

Publisher: Springer

ISBN:

Category: Science

Page: 442

View: 904

This collection is a multidisciplinary and multicultural contribution to the current sustainability discourse. It is focused on two main dimensions of our world: complexity and diversity. Desirable and urgent transition of socio-technological systems toward a sustainability trajectory of development requires a better understanding of technological trends and social transformations. General advancement of technology does not produce identical changes in various societies, differentiated economically and culturally. Moreover, the abilities to approach sustainable development change over time and space. As a result there is a constant need for continuing research, analyses, and discussions concerning changing contexts and adequacy of strategies and policies. Authors from twelve countries and of different academic and cultural settings present their insights, analyses and recommendations. The collection is focused both on contexts and on activities leading to sustainable trajectories in various domains of economy and social life. Continuing research and discussion is needed to better understand these challenges and to prepare the appropriate strategies and solutions. Development of socio-technological systems is nowadays very complex; moreover, the world we live in is extremely diverse. Therefore, sustainability discourse must be ongoing, introducing new ideas, concepts, theories, evidence and experience by various parties—academics, professionals, and practitioners.

Contemporary Research Methods and Data Analytics in the News Industry

Author: Gibbs, William J.

Publisher: IGI Global

ISBN:

Category: Language Arts & Disciplines

Page: 339

View: 136

The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.

Integrated Storytelling by Design

Concepts, Principles and Methods for New Narrative Dimensions

Author: Klaus Sommer Paulsen

Publisher: Routledge

ISBN:

Category: Performing Arts

Page: 286

View: 695

This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Asia Branding

Connecting Brands, Consumers and Companies

Author:

Publisher:

ISBN:

Category:

Page:

View: 536

Digital Business and Electronic Commerce

Strategy, Business Models and Technology

Author: Bernd W. Wirtz

Publisher: Springer Nature

ISBN:

Category: Business & Economics

Page: 758

View: 909

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Connecting Organizational Silos

Taking Knowledge Flow Management to the Next Level with Social Media

Author: Frank Leistner

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 224

View: 727

Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Examines knowledge flows and the deployment of social media networks within organizations Helps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth.

Knowledge Communication

Contours of a Research Agenda

Author: Peter Kastberg

Publisher: Frank & Timme GmbH

ISBN:

Category:

Page: 136

View: 625

Knowledge Communication as a research field emerges as a response to the communicative core challenges of the knowledge society. At ist center is the question of how to produce and transform specialized knowledge into interactions to gain value for this kind of knowledge. The field’s foundational concepts concern a transactional understanding of communication, an ideology of convergence between communicators and an appreciation of knowledge as construction. These stem from critical discussions of insights harvested from three parental disciplines: Language for Specific Purposes, Public Understanding of Science, and Knowledge Management. In their synthesis, these foundational concepts define Knowledge Communication as a means of strategic communication. In lieu of this, the research agenda of Knowledge Communication presents a novel prism through which to discern and investigate communicative core challenges of the knowledge society.

Social Media Strategy

Marketing and Advertising in the Consumer Revolution

Author: Keith A. Quesenberry

Publisher: Rowman & Littlefield

ISBN:

Category: Language Arts & Disciplines

Page: 256

View: 435

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

The Marketing Book

Author: Michael J. Baker

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 616

View: 871

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Sustainable Marketing Planning

Author: Neil Richardson

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 272

View: 271

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek people-friendly and planet-friendly products and services. Using sustainable marketing techniques to create value ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness. With marketing planning absent from the current textbook offering, this book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown how to implement changes while being encouraged to reflect on why they are needed. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Finally, PowerPoint lecture slides and Multiple Choice Questions sections are provided for each chapter as electronic resources. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book should be core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations.

20 Life-Changing Books Box Set

20 Bestselling Authors Share Their Secrets to Health, Wealth and Success

Author: Tom Corson-Knowles

Publisher: TCK Publishing

ISBN:

Category: Health & Fitness

Page: 2131

View: 996

Save over $100 with this box set of 20 books. 20 Bestselling Authors Share Their Secrets to Health, Wealth, Happiness and Success In this box set, you’ll get twenty (20) life-changing books from bestselling authors. That's over 2,000 pages of the good stuff. Here’s what’s inside: You Can’t Cheat Success! Learn how to stop self-sabotage and achieve your dreams without stress or struggle. Self Confidence Secrets Create unstoppable confidence with proven Neurolinguistic Programming (NLP) techniques in just 5 minutes. 50 Powerful Date Ideas Fifty powerful, unique, cost-effective dates to impress your partner and improve your love life. I Want What She’s Having Now! A no-nonsense way to get healthier and achieve your ideal weight for women (and smart men). The Art of Conscious Creation Create global transformation by mastering the art of conscious creation. Diagnostic Testing And Functional Medicine Get to the root cause of your health issues and say goodbye to chronic fatigue, arthritis, autoimmune disease, leaky gut, arthritis, parasites and candida for good. Intro to Paleo Harness the principles of the Paleo diet, ancestral health and primal fitness to burn fat, build muscle and improve your health. Stop Negative Thinking Learn how to eliminate negative thinking before it eliminates you (from a doctor who knows). The Easiest Way Use the ancient Hawaiian wisdom of Ho'oponopono to create the life of abundance you deserve. Income Power Learn the secrets to doubling your income while doing more of what you love and less busy work (whether you're an employee or entrepreneur, or both). Do Nothing, Achieve Everything How to achieve true freedom and success. Hint: it's not about doing more. REV Yourself Reboot, Elevate and Vitalize your body to achieve peak performance and master the human machine. Why You’re Stuck Learn how to get out of your own way and attract the success you deserve. This little book will get you out of any rut. The Internet Entrepreneur® Leave the rat race and become financially free with an online business. From one of the world's top internet marketers. Unplugged Sometimes you have to pull the plug if you really want to live your life. Written by a guy who quit his job and sold three businesses for $100 million or more. Celebrity Confessions Celebrity journalist James Swanwick shares his best quotes and lessons from interviewing the world’s biggest celebrities like Tom Cruise, Angelina Jolie, Brad Pitt and more. Red Hot Internet Publicity Master the art of internet publicity and get more exposure for your business and cause. Perfect for authors, bloggers and anyone with a message to share. Eating for Energy Eliminate tiredness, fatigue and ill health by Eating for Energy. Forever Fat Loss Escape the dieting trap and transform your life. Forever. Unlimited Memory Learn how the world's top memory experts concentrate and remember any information at will, and how you can too. The simple system for a super memory. And More… The authors include New York Times bestsellers, ironman triathletes, personal development trainers, high-level professional coaches, business tycoons, entrepreneurs, doctors, and thought leaders with far more awards and accolades than can fit in this book description. This box set includes over 2,000 pages of words that will inspire, educate, inform and enlighten you. This special boxed set package is only available for a limited time. Scroll up and click the buy now button today. Share this special offer with those you love and care about. Giving this book as a gift could change someone’s life forever. That’s priceless.

100+ management models

How to understand and apply the world's most powerful business tools

Author: Fons Trompenaars

Publisher: Infinite Ideas

ISBN:

Category: Business & Economics

Page: 592

View: 906

100+ Management Models is an essential resource for managers at all levels. It gives an overview of each of the most important business models in eight categories: sustainability, innovation, strategy, diversity, customers, human resources, benchmarking and leadership and analyses their strengths and weaknesses.

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Author: Michael W. Obal

Publisher: Springer

ISBN:

Category: Business & Economics

Page: 896

View: 763

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.

Social Media and the New Academic Environment: Pedagogical Challenges

Pedagogical Challenges

Author: P?tru?, Bogdan

Publisher: IGI Global

ISBN:

Category: Education

Page: 511

View: 900

As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media and its challenges in the educational context. This book is essential for professionals aiming to improve their understanding of social media at different levels of education, as well as researchers in the fields of e-learning, educational science, information and communication sciences, and much more.

Digital PR

Author: Danny Whatmough

Publisher: Emerald Group Publishing

ISBN:

Category: Business & Economics

Page: 192

View: 174

The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.