"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe. Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.
Grinding it Out The Legacy of Ray Kroc, His Wife Joan, and The McDonald's Empire Book Preview: Surprisingly, Ray Kroc's business success may appear to be fate. At least, it was predicted in his early years by a phrenologist - a person, who specializes in predicting the future. Nobody exactly knows what had made Ray's father take his little son to him one day, but that meeting resulted in the following prediction: this little boy would grow into a big figure in the food industry. Ironically, these words were brought to life. Ray Kroc became the one to stand at the beginning of the giant fast-food industry. Moreover, he founded the world's most popular fast-food chain - McDonald's.
Summary, Analysis & Review of Ray Kroc's Grinding It Out with Robert Anderson by Instaread Preview: Grinding It Out: The Making of McDonald's is Ray Kroc's rags-to-riches story of how he built the fast-food behemoth McDonald's from the ground up. His book has been widely recognized as a business executive's bible for how to succeed. Kroc narrates his life story and demonstrates how the grit and determination he used as a paper cup salesman led him through a series of twists and turns to meet the McDonald brothers, Richard and Maurice, who were running a successful hamburger stand in San Bernardino, California. From there, he constructed one of the world's most successful franchise systems and built an empire that continues to dominate its industry even now, decades after his death. Kroc initially met the McDonald brothers at their San Bernardino restaurant in 1955. At the time, Kroc was running a business selling commercial milkshake machines. He believed that if he could franchise the McDonald's business, he'd... PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Ray Kroc's Grinding It Out with Robert Anderson by Instaread: · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
The definitive story of one of the greatest dynasties in baseball history, Joe Torre's New York Yankees. When Joe Torre took over as manager of the Yankees in 1996, they had not won a World Series title in eighteen years. In that time seventeen others had tried to take the helm of America’s most famous baseball team. Each one was fired by George Steinbrenner. After twelve triumphant seasons—with twelve straight playoff appearances, six pennants, and four World Series titles—Torre left the Yankees as the most beloved manager in baseball. But dealing with players like Jason Giambi, A-Rod, Derek Jeter, Mariano Rivera, Roger Clemens, and Randy Johnson is what managing is all about. Here, for the first time, Joe Torre and Tom Verducci take readers inside the dugout, the clubhouse, and the front office, showing what it took to keep the Yankees on top of the baseball world. From the Trade Paperback edition.
African Americans Tell About Life in the Segregated South
Author: William Henry Chafe
Publisher: The New Press
Published in association with Lyndhurst Books of the Center for Documentary Studies at Duke University. Remembering Jim Crow: African Americans Tell About Life in the Segregated South is the "viscerally powerful... compilation of firsthand accounts of the Jim Crow era" (Publisher's Weekly). Based on interviews collected by the Behind the Veil Project at Duke University's Center for Documentary Studies, this remarkable book presents for the first time the most extensive oral history ever compiled of African American life under segregation. Men and women from all walks of life tell how their most ordinary activities were subjected to profound and unrelenting racial oppression. Yet Remembering Jim Crow is also a testament to how black southerners fought back against the system--raising children, building churches and schools, running businesses, and struggling for respect in a society that denied them the most basic rights. The result is a powerful story of individual and community survival. Praise for Remembering Jim Crow "A 'landmark book.'" —Publisher's Weekly, "The Year in Books" "This is not just an oral history for the South, but for us all. It is a sobering reminder of the mistakes this nation has made, a hopeful reflection on how far we have come." —Kansas City Star
Thirty Turning Points in the Making of American Cuisine
Author: Andrew F. Smith
Publisher: Columbia University Press
Food expert and celebrated food historian Andrew F. Smith recounts in delicious detail the creation of contemporary American cuisine. The diet of the modern American wasn't always as corporate, conglomerated, and corn-rich as it is today, and the style of American cooking, along with the ingredients that compose it, has never been fixed. With a cast of characters including bold inventors, savvy restaurateurs, ruthless advertisers, mad scientists, adventurous entrepreneurs, celebrity chefs, and relentless health nuts, Smith pins down the truly crackerjack history behind the way America eats. Smith's story opens with early America, an agriculturally independent nation where most citizens grew and consumed their own food. Over the next two hundred years, however, Americans would cultivate an entirely different approach to crops and consumption. Advances in food processing, transportation, regulation, nutrition, and science introduced highly complex and mechanized methods of production. The proliferation of cookbooks, cooking shows, and professionally designed kitchens made meals more commercially, politically, and culturally potent. To better understand these trends, Smith delves deeply and humorously into their creation. Ultimately he shows how, by revisiting this history, we can reclaim the independent, locally sustainable roots of American food.
Wrestling is as much a part of winter in Iowa as is snow and cold. Dreams of state championships begin in elementary school and, since 1972, come to fruition—or heartbreakingly fall short—at an arena in Des Moines in February or March. The tournament finals sell out, and individuals and teams carve their names on the sport’s history tree each year. Some champions were deaf, some were amputees, but all earn the respect of thousands for their work ethic—a hallmark of the state’s populace. Is this heaven? No, it’s better than that. It’s high school wrestling in Iowa!
FINALIST FOR THE NATIONAL BOOK CRITICS CIRCLE AWARD "In the spirit of Julian Barnes's Flaubert's Parrot and Alain de Botton's How Proust Can Change Your Life, Mr. Dyer's Out of Sheer Rage keeps circling its subject in widening loops and then darting at it when you least expect it . . . a wild book."--Christopher Lehmann-Haupt, The New York Times Geoff Dyer was a talented young writer, full of energy and reverence for the craft, and determined to write a study of D. H. Lawrence. But he was also thinking about a novel, and about leaving Paris, and maybe moving in with his girlfriend in Rome, or perhaps traveling around for a while. Out of Sheer Rage is Dyer's account of his struggle to write the Lawrence book--a portrait of a man tormented, exhilarated, and exhausted. Dyer travels all over the world, grappling not only with his fascinating subject but with all the glorious distractions and needling anxieties that define the life of a writer.