How Smart Companies Turn Sustainability into Billion-Dollar Businesses
Author: E. Williams
Category: Business & Economics
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak * Disruptive Innovation that uses sustainability to spur the development of radically better products and services * A Higher Purpose that ignites the company-when the mission leads, profits follow * Mainstream Appeal with positioning and packaging stripped of the crunchy clich's that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more-many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
The Inside Story of Michigan State's 2019 Big Ten Title and Final Four Run
Author: Detroit Free Press
Publisher: Triumph Books
Category: Sports & Recreation
Michigan State’s run to 2019 NCAA tournament Final Four was the culmination of a season as rigorous as it was memorable. To win the Big Ten title and tournament, coach Tom Izzo’s squad had to beat arch rival Michigan three times. To reach the Final Four, they had to defeat top-seeded Duke and its once-in-a-generation superstar Zion Williamson. Packed with expert analysis and stunning action photography from the Detroit Free Press and Lansing State Journal, Green Giants: The Inside Story of Michigan State's 2019 Big Ten Title and Final Four Run takes fans through the Spartans’ entire journey, from a narrow loss to No. 1-ranked Kansas in the season-opener, to the unforgettable thriller over Duke in the Elite Eight, to the final weekend in Minneapolis. This commemorative edition also features in-depth profiles of Izzo, Big Ten player of the year Cassius Winston, Matt McQuaid, Kenny Goins, Xavier Tillman, Aaron Henry and more! The prose comes from top writers at the Free Press and the State Journal, including Mitch Albom, Graham Couch, Chris Solari, Shawn Windsor and Jeff Seidel.