The Psychology of Video Games and Their Impact on the People who Play Them
Author: Jamie Madigan
Publisher: Rowman & Littlefield
A psychologist and life-long fan of video games helps you understand what psychology has to say about why video games and mobile game apps are designed the way they are, why players behave as they do, and the psychological tricks used to market and sell them.
Game design is changing. The emergence of service games on PC, mobile and console has created new expectations amongst consumers and requires new techniques from game makers. In The Pyramid of Game Design, Nicholas Lovell identifies and explains the frameworks and techniques you need to deliver fun, profitable games. Using examples of games ranging from modern free-to-play titles to the earliest arcade games, via PC strategy and traditional boxed titles, Lovell shows how game development has evolved, and provides game makers with the tools to evolve with it. Harness the Base, Retention and Superfan Layers to create a powerful Core Loop. Design the player Session to keep players playing while being respectful of their time. Accept that there are few fixed rules: just trade-offs with consequences. Adopt Agile and Lean techniques to "learn what you need you learn" quickly Use analytics, paired with design skills and player feedback, to improve the fun, engagement and profitability of your games. Adapt your marketing techniques to the reality of the service game era Consider the ethics of game design in a rapidly changing world. Lovell shows how service games require all the skills of product game development, and more. He provides a toolset for game makers of all varieties to create fun, profitable games. Filled with practical advice, memorable anecdotes and a wealth of game knowledge, the Pyramid of Game Design is a must-read for all game developers.
Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.
iPhone games are hot! Just look at the numbers. Games make up over 25 percent of total apps and over 70 percent of the most popular apps. Surprised? Of course not! Most of us have filled our iPhone or iPod touch with games, and many of us hope to develop the next best-selling, most talked-about game. You’ve probably already read and mastered Beginning iPhone 3 Development; Exploring the iPhone SDK, the best-selling second edition of Apress’s highly acclaimed introduction to the iPhone and iPod touch by developers Dave Mark and Jeff LaMarche. This book is the game-specific equivalent, providing you with the same easy-to-follow, step-by-step approach, more deep technical insights, and that familiar friendly style. While games are all about fun, at the same time, they’re serious business. With this Beginning iPhone Games Development book, you’re going to roll up your sleeves and get your hands dirty with some hardcore coding. While you may have written games before, this book will take you further, immersing you in the following topics: Game graphics and animation with UIKit, Quartz, Core Animation, and OpenGL ES Game audio with OpenAL, MediaPlayer Framework, AV Foundation, and AudioSession Game networking with GameKit, Bonjour, and Internet sharing For those looking for iPad game development coverage and/or iOS 5 SDK specific game coverage, check out the published Beginning iOS 5 Games Development by Lucas Jordan from Apress. What you’ll learn Efficient methods for drawing in 2D and 3D to the iPhone screen Game-specific animation techniques with Core Animation To use OpenGL ES for more complex and realistic gaming backgrounds and action Numerous ways to add music to enhance the gaming experience How to give your users access to their iPhone libraries from within games The tools and techniques of 3D audio for creating even more realistic gaming experiences How to do networking right, including two-player games over Bluetooth and multiplayer games over Wi-Fi Who this book is for All game developers who desire to create iPhone and/or iPod touch games. Table of Contents A Revolutionary Gaming Platform Games for Everyone, Anytime, Anywhere Developing iPhone Games Peeking Inside the iPhone Toolbox Moving Images on a Small Screen—UIKit Controls She Shoots, She Hits, She Scores! Flipping Out and Sweeping Away with Core Animation OpenGL Basics: Wrapping Your Head Around the OpenGL AP Putting It Together: Making a Game in OpenGL The Next Steps: Atlases, Sprites, and Particles—Oh My Introduction to Core Audio Making Noise with OpenAL 3D Audio—Turning Noise into Game Sound Streaming: Thumping, Pulse-Quickening Game Excitement Networking for iPhone Games: Introductio Going Head to Head Party Time Connecting with the Outside World Putting It All Together: Now Comes the Fun Part
Cultural stereotypes to the contrary, approximately half of all video game players are now women. A subculture once dominated by men, video games have become a form of entertainment composed of gender binaries. Supported by games such as Diner Dash, Mystery Case Files, Wii Fit, and Kim Kardashian: Hollywood—which are all specifically marketed toward women—the gamer industry is now a major part of imagining what femininity should look like. In Ready Player Two, media critic Shira Chess uses the concept of “Player Two”—the industry idealization of the female gamer—to examine the assumptions implicit in video games designed for women and how they have impacted gaming culture and the larger society. With Player Two, the video game industry has designed specifically for the feminine ideal: she is white, middle class, heterosexual, cis-gendered, and abled. Drawing on categories from time management and caregiving to social networking, consumption, and bodies, Chess examines how games have been engineered to shape normative ideas about women and leisure. Ready Player Two presents important arguments about how gamers and game developers must change their thinking about both women and games to produce better games, better audiences, and better industry practices. Ultimately, this book offers vital prescriptions for how one of our most powerful entertainment industries must evolve its ideas of women.
Discover how to make your PC the ultimate gaming machine … Take your gaming experience to the next level! This one-of-a-kind reference examines the latest hardware and software, explains how to improve your current system, and provides step-by-step instructions for installing a video card, programming a joystick, and more. From the hottest new games to peripherals, sound and video cards, 3D controllers, and multiplayer network connections, the Computer Gamer's Bible delivers all you need to make your games look, sound, and play better. Inside, you'll find complete coverage of computer game software and hardware Learn about the hottest gaming technologies for PCs and Macs Find more than 20 do-it-yourself projects to optimize, augment, or upgrade your system Pinpoint the ideal system specs for the kinds of games you play Select the best controller, video card, and sound card for your system Pump up the volume with surround-sound software, speakers, and subwoofers Go three-dimensional with 3D glasses, goggles, and gadgets Play to win with other gamers on a network or over the Internet Optimize your gaming system with DirectX and DirectSound from Microsoft Get inside your games with patches, levels, cheats, and walkthroughs Hot demos on CD-ROM, including: Drakan Need for Speed: High Stakes Tomb Raider: The Last Revelation, Homeworld Sid Meier's Alien Crossfire Warbirds Age of Empires II: Age of Kings, Unreal Tournament Plus gaming utilities and 3 other hot game demos Shareware programs are fully functional, free trial versions of copyrighted programs. If you like particular programs, register with their authors for a nominal fee and receive licenses, enhanced versions, and technical support. Freeware programs are free, copyrighted games, applications, and utilities. You can copy them to as many PCs as you like—free—but they have no technical support. www.idgbooks.com System Requirements: Pentium 200 class PC running Windows 95/98; 32MB RAM; 100MB disk space; 4MB Direct3D compatible video; Microsoft Direct-X 6.1; Internet access