A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Author: C. Hayden
Category: Business & Economics
Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of getting your brand in front of your customers. But where to begin? Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?For years, Get Clients Now! has helped thousands of independent professionals dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! Readers will learn:• How to choose the best marketing tactics for their situation and personality • Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing • Proven and effective online networking and prospecting, social media, and internet marketing strategies • Advice on integrating online and offline tactics • Tips for dealing with fear, resistance, and procrastination • And moreNow in its third edition, this definitive guide has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!
Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it's easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn: - How to choose the best marketing tactics for their situation and personality - Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing - Online networking and prospecting, social media, and internet marketing strategies that really work - Advice on integrating online and offline tactics - Tips for dealing with fear, resistance, and procrastination - And more. Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business.
Professionals, consultants, and coaches! Build a powerful six-month marketing plan to sustain your success with the Get Clients Now!(tm) system. The One-Person Marketing Plan(tm) Workbook gives you a clear focus for all your marketing efforts, tells you exactly what to do and when to do it, helps you budget your time and money wisely, and creates consistency in your marketing. This workbook will teach you how to create a marketing plan that fits any budget, where to spend your effort for the best results, what mix of business types will meet your revenue goals, and how to choose the right tools and tactics for your situation. The One-Person Marketing Plan Workbook is based on C.J. Hayden's popular Get Clients Now! system. It's recommended as the "next step" after Get Clients Now! because it answers several questions the Get Clients Now! book doesn't address: How much marketing will it take to reach your sales and revenue goals? How much time and money can you afford to spend on marketing? How can you market for more than one line of business at the same time? How can you build a business model that supports your financial goals? Readers of Get Clients Now! will value The One-Person Marketing Plan Workbook as a companion workbook or a more advanced sequel. For new readers, The One-Person Marketing Plan Workbook can also stand alone.
Marketing to This Powerful and Surprisingly Different Generation of Parents
Author: Jeff Fromm
Category: Business & Economics
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
Finding a job is a confusing and anxiety provoking process for many individuals with Asperger Syndrome (AS) who may not know what they are qualified to do and may struggle to communicate their value to employers. This book describes exactly what it takes to get hired in the neurotypical workplace.
The 6-Step Comeback Plan to Get Yourself Working Again After a Health Crisis
Author: Joan Friedlander
Publisher: Demos Medical Publishing
Category: Health & Fitness
When youíre recovering from a medical emergency, the work-life equation can be thrown into turmoil. Joan Friedlander, herself diagnosed with a chronic illness over twenty years ago, knows this personally and can show you how to get back in the game, whether youíre a self-employed entrepreneur, a small business owner, or re-entering the traditional job market. For those recovering from a health crisis, living with disability, or adjusting to life with a chronic disease, health comes first but professional life doesnít have to suffer. The 6-step comeback plan in Business from Bed is designed to help you successfully integrate emotional, social, and physical healing with the practical aspects of rebuilding a business or career and getting back to work. With Business from Bed, youíll learn how to: Rediscover your inherent value and design your ideal life Evaluate options for working from home Find invigorating and meaningful work Manage a prolonged illness and understand your bodyís needs Talk to clients, bosses, and co-workers about your health Balance physical, mental, and professional well-being
How Environmental Protection Promotes Economic Growth, Profitability, Innovation, and Competition
Author: David B. Goldstein (Ph.D.)
Publisher: Bay Tree Publishing
Category: Business & Economics
Examines the argument used by antienvironmentalists that a clean environment requires unacceptable harm to economic well-being and argues that environmental regulations can promote economic development.
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Create a Personal Brand on LinkedIn? to Make More Money, Generate Leads and Find Employment
Author: Richard Lowe, Jr.
Publisher: Writing King Chemistry
Vastly Increase Your Income Potential by Effectively Promoting Yourself on LinkedIn Learn How to Write Your LinkedIn Profile That very Nearly Guarantees More and Better Connections, a stream of Job Offers and Leads for Your Business If you leave your LinkedIn profile the way it is now, then chances are no matter how exceptional you are, you will still be stuck in the same dull, unrewarding job or still struggling daily to get leads for your business five years from today. Are you happy working in the same unsatisfying, underpaying job day after day, or desperately and usually unsuccessfully attempting to find people who are interested in your products and services? Or would you prefer to have job opportunities and business leads come to YOU, offering to employ YOU or pay YOU money, by learning to write your own LinkedIn profile that attracts the right people directly to your inbox? I have been where you are today. I worked in unsatisfying jobs for employers that didn't care and wouldn't reward good and competent service. I remained in jobs for years, sending out thousands of resumes, hoping that someone would recognize my value. To make more money, I tried creating my own services and products and desperately searched for ways to market them. I must have tried hundreds of different marketing and promotional methods, with limited and mixed success. What pulled me through was lots of study, specialized training, and practice. More importantly, I believed in myself and the value I could provide to employers and customers for my products and services. At first I was happy to find a new client now and then to make some extra money. But later, I learned how to promote myself effectively and those customers started to come to me. Instead of wasting time, day after day, fruitlessly searching, they sent me emails asking, no demanding, my services and employment. Once you understand the unique importance of LinkedIn, you have found one of the best ways to get employers and clients to come to you. Increase your qualified leads by targeting your LinkedIn to the right audience Decrease the time you spend fruitlessly searching for anyone who will buy your products or services, or offer you a position in their company. Explode the size of your professional network by spending as little as a few hours optimizing your professional brand on LinkedIn By defining your personal brand and writing an effective message, you can effectively grow a professional network which looks to you for answers. A well-written LinkedIn profile can lead you to an increase in business or job offers several times the current level Increase your earnings while reducing the time you spend with unqualified leads and employers. Don't let another day go by without taking action to solve your problem. Get your Copy NOW. Scroll up and click on the BUY NOW button