The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.
"If Catalan superchef Ferran Adria is the leading missionary of molecular gastronomy, Mr. Chartier is his counterpart with a corkscrew."—Globe and Mail This award-winning book, now available for the first time in English in the U.S., presents a cutting-edge approach to food and wine pairing. Sommelier Francois Chartier has spent the better part of two decades collaborating with top scientists and chefs to map out the aromatic molecules that give foods and wines their flavor. Armed with the results of his extensive research, Chartier has been able to identify why certain foods and wines work well together at a molecular level. In this book, he has gathered his findings into a simple set of principles that explain how to create ideal harmonies in food and wine pairings. This new approach to the art and science of food and wine pairing will be an invaluable resource for sommeliers, chefs, and wine enthusiasts, as well as a fascinating read for anyone who is interested in the principles of modernist or "molecular" cuisine. The Canadian edition of Taste Buds and Molecules was a 2011 IACP Award nominee, and the original French-language edition, Papilles et Molecules, was named the Best Cookbook in the World in the category of Innovation at the 2010 Paris World Cookbook Awards, and also won the 2010 Gourmand Award for Canada for Best Design. The book includes a foreword by Juli Soler and Ferran Adria of El Bulli, who worked closely with Chartier in planning the menus at their renowned restaurant.
France is in a rut, and so is French cuisine. Twenty-five years ago it was hard to have a bad meal in France; now, in some cities and towns, it is a challenge to find a good one. For the first time in the annals of modern cuisine, the most influential chefs and the most talked-about restaurants in the world are not French. Within France, large segments of the wine industry are in crisis, cherished artisanal cheeses are threatened with extinction, and bistros and brasseries are disappearing at an alarming rate. But business is brisk at some establishments: Astonishingly, France has become the second most-profitable market in the world for McDonald's. In an enviable trip through the traditional pleasures of France, Steinberger talks to top chefs-Ducasse, Gagnaire, Bocuse-winemakers, farmers, bakers, and other artisans. He visits the Elysée Palace, interviews the head of McDonald's Europe, marches down a Paris boulevard with Jose Bove, and breaks bread with the editorial director of the powerful and secretive Michelin Guide. He spends hours with some of France's brightest young chefs and winemakers, who are battling to reinvigorate the country's rich culinary heritage. Throughout, Steinberger remains an unabashed and steadfast Francophile, and his own sharp and funny reflections bring empathy to this striking portrait of a cuisine and a country in transition.
There is a rapidly increasing number of food and wine festivals taking place around the world and many new festivals and events are now being developed as a deliberate part of a regional or national tourism strategy. It is now recognised that food and wine festivals and events can play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. Food and Wine Festivals and Events Around the World: development, management and markets is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place. Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area. * Uses international case studies to illustrate best practise and contextualise theory. For example, Ramadan festivals in Malaysia, food and drink festivals in Japan, festival based culinary tourism in the US, the Valley wine festival in Western Australia, farmers markets in the UK and many more. * Contains results of ?cutting edge? research carried out at specific food and wine events and festivals, which illustrate best practise and demonstrate the diversity of research methods and events * Suitable for those studying in the fields of tourism, event management, gastronomy/culinary arts, food marketing, rural development, heritage tourism special interest tourism and cultural studies * The first book specifically devoted to the subject of food and wine related events and festivals - one of the fastest growing niches in the tourism and event industries * International case studies from Australia, UK, Malaysia, New Zealand and USA amongst others, reveal the back-stage reality of the food and tourism experience * Contains cutting edge research illustrating best practise, with international contributions from leading names in academia and industry
Discover how professionals match the perfect wines to cuisine with PAIRING WITH THE MASTERS: A DEFINITIVE GUIDE TO FOOD AND WINE, 1ST Edition. Certified Master Chef Ken Arnone and Master of Wine Jennifer Simonetti-Bryan bring their unmatched expertise and insider secrets to this one-of-a-kind book to enlighten professionals, enthusiasts, and novices alike. From simple classics to the complex and modern, nearly 100 recipes demonstrate varied cooking techniques, discuss flavor profiles, and outline the appropriate steps for choosing accompanying wines. More than a list of pairings, PAIRING WITH THE MASTERS: A DEFINITIVE GUIDE TO FOOD AND WINE, 1ST Edition delves into the decision-making process, illustrating why certain combinations work and some don't, how to avoid common pitfalls, and imparting the skills necessary for readers to develop successful food and wine pairings on their own. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
“Not at all the usual actor’s memoir, but a simple toast to eating, drinking and innocent merriment in old Umbria” (Kirkus Reviews). Having sent their last child off to college, Michael Tucker and his wife, the actress Jill Eikenberry, were vacationing in Italy when they happened upon a small cottage nestled in the Umbrian countryside. The three-hundred-and-fifty-year-old rustico sat perched on a hill in the verdant Spoleto valley amid an olive grove and fruit trees of every kind. For the Tuckers, it was literally love at first sight, and the couple purchased the house—without testing the water pressure or checking for signs of termites. Shedding the vestiges of their American life, Michael and Jill endeavored to learn the language, understand the nuances of Italian culture, and build a home in this new chapter of their lives. Both a celebration of a good marriage and a careful study of the nature of home, Living in a Foreign Language is a gorgeous, organic travelogue written with an epicurean’s delight in detail and a gourmand’s appreciation for all things fine. “The ex-L.A. Law star details his and wife Jill Eikenberry’s move to Italy. Viva la dolce vita!” —People “If you’ve ever dreamed of living in an ancient stone villa set high above the Italian countryside—and who hasn’t?—Living in a Foreign Language is a seduction, a warning, an encouragement, and a guide to making a dream come true.” —Mary Doria Russell, author of The Sparrow