The vital synergy between dress and the cinema has been in place since the advent of film. Broaching topics such as vampires, noir, and Marie Antoinette looks, Fashion in Film uncovers the way in which the alliance of these two powerhouse industries use myriad cultural influences--shaping narrative, national identity, and all points in between. Contributor essays address international films from early cinema to the present, drawing on the classic and the innovative. This abundantly illustrated collection reveals that fashion in conjunction with film must be understood in a different way from fashion tout simple.
"Fashion designers have been involved in movies since the early days of cinema. The result is some of the most eye-catching and influential costumes ever committed to film, from Ralph Lauren's trend-setting masculine style for Diane Keaton in Annie Hall to Audrey Hepburn's little black Givenchy dress for Breakfast at Tiffany's. 'Fashion in Film' celebrates the contributions of fashion designers to cinema with profiles of 50 designers, exploring key garments, what they mean in context of the narrative, and why they are so memorable. Illustrated with beautiful film stills and working sketches from designers, this book will appeal to lovers of both fashion history and cinema."--
From Amber Butchart, host of BBC 4's A Stitch in Time. Karl Lagerfeld drew inspiration from the dystopian vision of Metropolis. The picture-perfect worlds of Wes Anderson's films echo in Miuccia Prada's collections. From historical epics and romantic dramas to sci-fi blockbusters and arthouse cool, the world's most creative fashion designers have long taken their inspiration from screen idols - and continue to do so today. Let fashion historian Amber Butchart take you a journey through the last 100 years of cinema style and its influence on the catwalks, and see how the fashion of film has transformed the world of fashion design. Sumptuously illustrated with photographs of fashion creations and the films that inspired them, The Fashion of Film is a must-have for any fan of style.
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.
The Fashion of Film is the perfect book for the fashion fan. In it, fashion historian Amber Butchart takes a journey through the last 100 years of cinema style and its influence on the catwalks. With beautiful imagery and thoroughly-researched text, she looks at how our most iconic movies have transformed the world of high fashion. Karl Lagerfeld was influenced by the dystopian vision of Metropolis, the picture-perfect world of Wes Anderson's films are echoed in the collections of Miuccia Prada, and Audrey Hepburn was key to Hubert de Givenchy's work. Fashion designers have long taken their inspiration from silver screen idols, and continue to do so today.
"A fascinating look at one of the most experimental, volatile, and influential decades, Film, Fashion, and the 1960s, examines the numerous ways in which film and fashion intersected and affected identity expression during the era. From A Hard Day's Night to Breakfast at Tiffany's, from the works of Ingmar Bergman to Blake Edwards, the groundbreaking cinema of the 1960s often used fashion as the ultimate expression for urbanity, youth, and political (un)awareness. Crumbling hierarchies brought together previously separate cultural domains, and these blurred boundaries could be seen in unisex fashions and roles played out on the silver screen. As this volume amply demonstrates, fashion in films from Italy, France, England, Sweden, India, and the United States helped portray the rapidly changing faces of this cultural avant-gardism. This blending of fashion and film ultimately created a new aesthetic that continues to influence the fashion and media of today."--Publisher's description.
Fashion & Film from Early Cinema to the Digital Age
Author: Eugenia Paulicelli
Publisher: Bloomsbury Publishing USA
Category: Performing Arts
This is the first in-depth, book-length study on fashion and Italian cinema from the silent film to the present. Italian cinema launched Italian fashion to the world. The book is the story of this launch. The creation of an Italian style and fashion as they are perceived today, especially by foreigners, was a product of the post World War II years. Before then, Parisian fashion had dominated Europe and the world. Just as fashion was part of Parisian and French national identity, the book explores the process of shaping and inventing an Italian style and fashion that ran parallel to, and at times took the lead in, the creation of an Italian national identity. In bringing to the fore these intersections, as well as emphasizing the importance of craft in cinema, fashion and costume design, the book aims to offer new visions of films by directors such as Nino Oxilia, Mario Camerini, Alessandro Blasetti, Federico Fellini, Michelangelo Antonioni, Luchino Visconti and Paolo Sorrentino, of film stars such as Lyda Borelli, Francesca Bertini, Pina Menichelli, Lucia Bosè, Monica Vitti, Marcello Mastroianni, Toni Servillo and others, and the costume archives and designers who have been central to the development of Made in Italy and Italian style.
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
Gender, Costume and Stardom in Contemporary Cinema
Author: Sarah Gilligan
Publisher: Bloomsbury Visual Arts
Fashion and Film explores the complex relationships between costume, fashion and popular film. Examining the ways in which costume and fashion are used to construct narrative and identity in contemporary film, this interdisciplinary study also explores how meanings flow on and off screen. What is the impact of celebrity and stardom on the audience's consumption of film? How does film costume interact with other media forms? Sarah Gilligan addresses these key questions using a cross-media analysis of film, advertising and digital media. Based around case studies such as Pirates of the Caribbean, Shakespeare in Love, The Great Gatsby, Save the Last Dance, The Matrix trilogy and The Hunger Games: Catching Fire, together with stars such as Daniel Craig, Gwyneth Paltrow and Emma Watson, this book explores a broad range of film genres and fashion garments, from corsets to flowing coats, cosplay to mobile phones. Using close textual analysis, complex issues of eroticism, fabric fetishism and haptic pleasure, and key themes of gender, celebrity and sexuality, are clearly mapped onto cinematic clothing and the body. Fashion and Film is essential reading for students of fashion, film and media, cultural and gender studies.
Combining transnationalism and exoticism, transorientalism is the new orientalism of the age of globalization. With its roots in earlier times, it is a term that emphasizes alteration, mutation, and exchange between cultures. While the familiar orientalisms persist, transorientalism is a term that covers notions like the adoption of a hat from a different country for Turkish nationalist dress, the fact that an Italian could be one of the most influential directors in recent Chinese cinema, that Muslim women artists explore Islamic womanhood in non-Islamic countries, that artists can embrace both indigenous and non-indigenous identity at the same time. This is more than nostalgia or bland nationalism. It is a reflection of the effect that communication and representation in recent decades have brought to the way in which national identity is crafted and constructed-yet this does not make it any less authentic. The diversity of race and culture, the manner in which they are expressed and transacted, are most evident in art, fashion, and film. This much-needed book offers a refreshing, informed, and incisive account of a paradigm shift in the ways in which identity and otherness is moulded, perceived, and portrayed.
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as 'fashion company identity films' or 'fashion and music videos' are covered in order to get a more complete analysis from a consumer influenced perspective. Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B. Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco.
Fashioning Film Stars brings together work by established and emerging scholars in the field of film costume and star studies, to address the significance of the relationships between fashion, dress and star image. While studies of individual stars have often commented on the importance of style to the construction of their persona, such work has until now remained largely focused upon the female Hollywood, or occasionally European, star. This scholarly and readable volume redresses that balance, offering close analyses of the detail and significance of male and female star style in Hollywood. European, Asian and Latin American contexts. It brings together a range of theoretical and methodological frameworks from textual analysis, archival research and audience study to offer, for the first time, a detailed consideration of the importance of the fashioning of film stars. Fashioning Film Stars asks: how does dress operate in relation to stardom to articulate particular identities - gendered, national, classed, ethnic, sexual? How, precisely, does film costume operate, and how is it understood, semiotically, socially, culturally? Does star dress 'disappear' against the body as 'clothes', or speak out performatively as 'costume' or 'spectacle'? It answers them in an engaging and accessible volume which will be of interest to film scholars and film fans alike.
This exploration of fashion in American silent film offers fresh perspectives on the era preceding the studio system, and the evolution of Hollywood's distinctive brand of glamour. By the 1910s, the moving image was an integral part of everyday life and communicated fascinating, but as yet un-investigated, ideas and ideals about fashionable dress.
Text and Clothing in Literature, Film and Television
Author: Peter McNeil
Publisher: Bloomsbury USA Academic
Fashion in Fiction examines the ways in which dress 'performs' in a wide range of contemporary and historical literary texts. Essays by North American, European and Australian scholars explore the function of clothing within fictional narratives, including those of film, television and advertising. The book provides a groundbreaking examination of the interconnected worlds of fashion and words, providing perspectives from socio-cultural, historical and theoretical readings of fashion and text-based communication. Covering a variety of genres and periods, Fashion in Fiction analyses fashion's role within a range of creative media, exploring the many ways that dress communicates, disrupts and modulates meaning across different cultures and contexts.