Marketing Management in Turkey

Author: Selcen Ozturkcan

Publisher: Emerald Group Publishing

ISBN:

Category: Business & Economics

Page: 480

View: 624

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Essentials of Marketing High Technology

Author: William L. Shanklin

Publisher: Lexington Books

ISBN:

Category: Business & Economics

Page: 353

View: 472

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Kellogg on Marketing

Author: Dawn Iacobucci

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 448

View: 815

The Rise of Marketing and Market Research

Author: H. Berghoff

Publisher: Springer

ISBN:

Category: History

Page: 312

View: 883

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Marketing, Copyright Update

Author: James L. Burrow

Publisher: Cengage Learning

ISBN:

Category: Business & Economics

Page: 736

View: 736

MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students' success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing

Best Practices

Author: Michael R. Czinkota

Publisher: South Western Educational Publishing

ISBN:

Category: Marketing

Page: 657

View: 583

The Student CD-ROM is an interactive, multimedia supplement. It puts chapter concepts and issues into action, driving home text topics with its full-color ads, figures, graphs, and other text material, video clips, and outside material. In addition, a skeletal marketing plan is included.

Managing Your Career in Nursing

Author: Frances C. Henderson

Publisher: Jones & Bartlett Learning

ISBN:

Category: Business & Economics

Page: 358

View: 191

Career options have never been more complex or diverse. Students, staff nurses, nurse administrators, managers, entrepreneurs and career counselors need expert career management to survive in the rapidly changing health care marketplace. Here is a hands-on workbook and a complete overview of current management strategies. This practical resource provides nurses at all levels a solid base from which to direct their personal and professional growth.

The New Rules of Marketing and PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 287

View: 377

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

The New Rules of Marketing & PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 464

View: 980

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

How to Innovate in Marketing (Collection)

Author: Monique Reece

Publisher: FT Press

ISBN:

Category: Business & Economics

Page: 1305

View: 981

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon