Publisher: Coffey Publishing


Category: Business & Economics


View: 545

ÿToday’s successful local business owneris aware that paper advertising isbeing replaced by social media, peopleshopping through their mobile phones, andeven through Facebook and Twitter. However,whether the economy is flourishing or introuble, every business needs new customersand more sales to keep their doors open.Enter the world of offline marketing. Thisbusiness model allows you to find clients inyour local area those companies who don’thave a website, or who do have a website butit’s not optimized to bring them more trafficwith better search engine listings. Get moreinfo here.

Marketing Management in Turkey

Author: Selcen Ozturkcan

Publisher: Emerald Group Publishing


Category: Business & Economics

Page: 480

View: 970

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

LSAT Logic Games

Author: Manhattan Prep

Publisher: Simon and Schuster


Category: Study Aids

Page: 640

View: 455

The Manhattan Prep Logic Games LSAT Strategy Guide is truly cutting-edge. Containing the best of Manhattan Prep’s proven strategies, this book will teach you how to tackle the LSAT games efficiently and flexibly. Beginning with how to recognize each and every game type, the Logic Games LSAT Strategy Guide takes you through the entire solving process. You will learn strategies for making inferences, techniques for accurate diagramming, and tools for improving your time management. Each chapter is designed to encourage mastery with timed drill sets that use real LSAT logic game questions and provide in-depth explanations, including hand-drawn diagrams and notes from Manhattan Prep’s expert instructors. The books wraps with coached practice sets and with complete solutions to all the logic games in PrepTests 40-60. Additional resources are included online and can be accessed through the Manhattan Prep website. Used by itself or with other Manhattan Prep materials, the Logic Games LSAT Strategy Guide will push you to your top score.

The Art and Science of Marketing

Marketing for Marketing Managers

Author: Grahame R. Dowling

Publisher: Oxford University Press, USA


Category: Business & Economics

Page: 441

View: 512

This volume blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, etc.) to provide insight about how to implement marketing more effectively to both create and capture the value of the offers made to target customers.

Essentials of Marketing High Technology

Author: William L. Shanklin

Publisher: Lexington Books


Category: Business & Economics

Page: 353

View: 487

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Kellogg on Marketing

Author: Dawn Iacobucci

Publisher: John Wiley & Sons


Category: Business & Economics

Page: 448

View: 604

Managing Your Career in Nursing

Author: Frances C. Henderson

Publisher: Jones & Bartlett Learning


Category: Business & Economics

Page: 358

View: 826

Career options have never been more complex or diverse. Students, staff nurses, nurse administrators, managers, entrepreneurs and career counselors need expert career management to survive in the rapidly changing health care marketplace. Here is a hands-on workbook and a complete overview of current management strategies. This practical resource provides nurses at all levels a solid base from which to direct their personal and professional growth.

The Rise of Marketing and Market Research

Author: H. Berghoff

Publisher: Springer


Category: History

Page: 312

View: 490

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Advertising and Integrated Brand Promotion

Author: Thomas O'Guinn

Publisher: Cengage Learning


Category: Business & Economics

Page: 734

View: 690

Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O'Guinn/Allen/Semenik. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice, as the book's contents follows the same process as an actual advertising agency. Prepare your students for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E, its accompanying videos, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.